電視民生新聞在社會轉(zhuǎn)型期中的輿論導(dǎo)向——以南京地區(qū)為例.pdf

1、南京師范大學(xué)碩士學(xué)位論文電視民生新聞在社會轉(zhuǎn)型期中的輿論導(dǎo)向——以南京地區(qū)為例姓名：蔡雨玲申請學(xué)位級別：碩士專業(yè)：廣播電視藝術(shù)學(xué)指導(dǎo)教師：畢一鳴20080529AbstractBeginwiththebroadcastingof“NanjingZeroDistance”。greatattentionWaspaidtOPeople’SLivelihoodTvNewsProgrambybotllTvindustryandacademyItf

2、oCUSeSonthecommonpeople；representstheirlivesfromtheviewofcivilian做in2peopleasfoundationreflectingtheirlivelihoodandexpressingtheiropinionrnliSessaypointsoutthattheappearanceofPeople’sLivelihoodTVNewsProgram。hascloserelat

3、ionshipwithcurrenttransforillationperiodofChinaSocietyTheconflictinthisperiodis也eobjectofPeople’SLivelihoodTvNewsProgramanditneedsproperlypublicopinionguidancebymediaTelevisionstudies，broadcastingandsociologyscienceandre

4、latedresearchmethodusedinthisessayn圮relatedtheoriesincluding：socialtransfomationtheoryandsocialresponsibilitytheoryTliSpaperholdsthatinordertodobetteronpublicopiniondirectionbyusingPeople’sLivelihoodTVProgram，wbmusthavec

5、orrectunderstandingofthecharacteristicsoftransitionsocietyWeShouldproperlyreflectcurrentsocialsituationnotoverdrawtheconflictandissuesappearedinthistransformationperiodTheresearcherchoosethreeinfluentialTVnewsprograms(in

6、cludingPeople’SLivelihoodTVNewsProgram)inNanjingasobjectanalyzingtheseprogramsbyconcretecasesTheessaypointoutthattherearemanyproblemswithPeople’SLivelihoodTVNewsProgramatpresentsuchashomogeneouscorlapetitionvulgar，subjec

7、tiveandpartial，proportionofnegativenewsistoohi畦andSOdblnlereasoniscomplex：people’Sbias，pursuingsensationalism，thetemptationofmarketinterest，iournalistanddirectorCan’tkeepupwiththestepofthedevelopmentof’thesocietyandthech

8、angingofSOcialmoralvaluesn玲relatedtheoriesincluding：pseudoenvironment”and”socialtransformation。theoryTIlisessayreferenceforeignexperienceofpublicopiniondirectionduringtransfornlationperiodpointoutthedevelopmentorientatio

9、nofPeople’sLivelihoodTVNewsProgram：buildaproperpublicopinionatmosphereofunderstandingthesocialistmarketeconomyintransformationperiodspreadactiveopinionandimproveopiniond函∞60nskill，combinemediainterestswithsocietybenefit，

10、strengthentheethicdevelopmentofpractitionerconcernmoreabouttheordinarypeople’SlivelihoodDuringthetransitionperiod，People’SLivelihoodTvNewsProgramshouldinsisttheirprinciple，dotheirbestteflectpeople’Slivelihood。expresspubl