宜昌市核心商圈調(diào)研報(bào)告(初稿)

1、宜昌市核心商圈調(diào)研報(bào)告 宜昌市核心商圈調(diào)研報(bào)告目錄 目錄前言....................................................................................................................................................2城市商業(yè)網(wǎng)點(diǎn)規(guī)劃：................................

2、................................................................................2第一部分：宜昌市核心商圈調(diào)查分析............................................................................................3一、商圈的地理位置及商圈特點(diǎn)分析..............

3、......................................................................3二、商圈的商業(yè)規(guī)模、輻射范圍及目標(biāo)消費(fèi)特點(diǎn)調(diào)研分析................................................4該商圈整體規(guī)模....................................................................

4、............................................4三、各商圈經(jīng)營(yíng)經(jīng)營(yíng)業(yè)態(tài)的統(tǒng)計(jì)及業(yè)態(tài)比例分析................................................................51）該商圈經(jīng)營(yíng)業(yè)態(tài)總規(guī)模.............................................................................

5、.................52）該商圈各類業(yè)態(tài)的比例分析......................................................................................71、專賣店主要指商業(yè)街的各類品牌專賣店的規(guī)模......................................................72、商圈平面圖.................

6、.................................................................................................8第二部分：步行街經(jīng)營(yíng)品類及品牌調(diào)研統(tǒng)計(jì)................................................................................81）步行街總規(guī)模㎡.............

7、.............................................................................................82）步行街經(jīng)營(yíng)各品類經(jīng)營(yíng)品牌的統(tǒng)計(jì)及分類..............................................................8第三部分：主力店（百貨商場(chǎng)調(diào)研分析）.........................

8、.........................................................11一、國(guó)貿(mào)百貨..........................................................................................................................111）商場(chǎng)經(jīng)營(yíng)品類、經(jīng)營(yíng)業(yè)態(tài)比例分析..............

9、..........................................................122）商場(chǎng)經(jīng)營(yíng)各品類經(jīng)營(yíng)品牌的統(tǒng)計(jì)及分類................................................................13二、新世界百貨....................................................................

10、..................................................14二、新世界百貨......................................................................................................................141）商場(chǎng)經(jīng)營(yíng)品類、經(jīng)營(yíng)業(yè)態(tài)比例分析........................

11、................................................152）商場(chǎng)經(jīng)營(yíng)各品類經(jīng)營(yíng)品牌的統(tǒng)計(jì)及分類................................................................16三、宜昌商場(chǎng)...............................................................................

12、...........................................161）商場(chǎng)經(jīng)營(yíng)品類、經(jīng)營(yíng)業(yè)態(tài)比例分析........................................................................172）商場(chǎng)經(jīng)營(yíng)各品類經(jīng)營(yíng)品牌的統(tǒng)計(jì)及分類................................................................1

13、8四、丹尼斯廣場(chǎng)......................................................................................................................181）商場(chǎng)經(jīng)營(yíng)品類、經(jīng)營(yíng)業(yè)態(tài)比例分析........................................................................192

14、）商場(chǎng)經(jīng)營(yíng)各品類經(jīng)營(yíng)品牌的統(tǒng)計(jì)及分類................................................................20五、世貿(mào)裕民購(gòu)物廣場(chǎng)..........................................................................................................211）商場(chǎng)經(jīng)營(yíng)品類、經(jīng)營(yíng)業(yè)態(tài)比例分析.

15、.......................................................................222）商場(chǎng)經(jīng)營(yíng)各品類經(jīng)營(yíng)品牌的統(tǒng)計(jì)及分類................................................................23六、時(shí)代購(gòu)物廣場(chǎng)......................................................

16、............................................................241）商場(chǎng)經(jīng)營(yíng)品類、經(jīng)營(yíng)業(yè)態(tài)比例分析........................................................................252）商場(chǎng)經(jīng)營(yíng)各品類經(jīng)營(yíng)品牌的統(tǒng)計(jì)及分類................................................

17、................25第四部分：主題商城調(diào)研分析......................................................................................................26一、蘇格調(diào)研分析.............................................................................

18、.....................................26二、嘟嘟時(shí)尚調(diào)研分析..........................................................................................................27三、玩美一身調(diào)研分析.....................................................

19、.....................................................28四、流行前線調(diào)研分析..........................................................................................................29五、東門地下商場(chǎng)調(diào)研分析...................................

20、...............................................................30公共中心分市級(jí)、組團(tuán)級(jí)兩級(jí)布置。（1）市級(jí)公共中心為雙中心布局，分別為西陵中心區(qū)和伍家崗中心區(qū)，其中西陵中心區(qū)主要為商業(yè)金融中心、文化娛樂和旅游服務(wù)中心，在現(xiàn)有城市中心基礎(chǔ)上改造完善；伍家崗中心區(qū)為行政、商貿(mào)辦公中心，為規(guī)劃期內(nèi)的新建中心區(qū)。（2）組團(tuán)級(jí)中心設(shè)立于各組團(tuán)中心位置，解決各組團(tuán)內(nèi)部的基本服務(wù)需求，