[雙語翻譯]社交電子商務外文翻譯—社交網(wǎng)站能成為電子商務平臺嗎？（節(jié)選）

1、字數(shù)：英文 字數(shù)：英文 3765 3765 單詞， 單詞，20114 20114 字符；中文 字符；中文 6499 6499 漢字 漢字出處： 出處：Han Han M C, C, Kim Kim Y.Can Y.Can Social Social Networking Networking Sites Sites Be Be E-commerce E-commerce Platforms?[J].Pan-Pacific Platfor

2、ms?[J].Pan-Pacific Journal Journal of of Business Business Research,2016,7(1): Research,2016,7(1): 24-39 24-39外文文獻： 外文文獻： Can Social Networking Sites Be E-commerce Platforms?Abstract Social media is not just an onl

3、ine community where people meet, communicate, and share information virtually. The number of businesses using social media to promote products, and the number of social media seeking ways to increase revenues, have both

4、grown rapidly in recent years. Consequently, there has been increased interest in social media commerce – systems whereby social media users could purchase products by clicking the “Buy” button on Facebook without leavin

5、g the site, just as they can now on Amazon.com or e-Bay. This study examines whether social media can grow as an e-commerce platform by answering the following questions: 1) How likely are social media users to purchase

6、products on social media? 2) What types of products or social factors on the social media would successfully facilitate social media commerce? The result indicates that presence of a friend’s purchase history with a prod

7、uct did not generate a higher level of purchase intention, nor social media acceptance. Also, this study found that digital products induced higher levels of both purchase intention and social media acceptance than non-d

8、igital products. Findings are discussed, along with managerial implications and limitations in the study.Keyword: Social Media Commerce, Social Media Commerce Acceptance, Purchase Intention, Product type1.IntroductionFor

9、 instance, Polkadot Alley, the women’s apparel company based in Texas, has sold individual clothing items on the company’s Facebook page. The company posts all items with price and product information individually on the

10、 page; then, customers reply under the post to order the items. Polkadot Alley has increased its sales from US $400,000 to US $1.5million in a year, thanks to Facebook e-commerce (Emerson, 2013).We found quite a number o

11、f studies in this area of social media that have focused on the effect of social media on company outcomes, such as e-book sales, hotel bookings and movie box office ticket sales (Amblee Duan, Gu Ye, Law, Gu & Chen

12、, 2011). However, studies that have investigated consumers’ actual intentions to use social media as an e- commerce platform are scarce. Considering that creating favorable user reactions is a critical factor for success

13、 with new technologies (Venkatesh, 1999), we think it is important to understand the potential use of social media as an e-commerce platform from the users’ perspective. Thus, this study attempts to investigate whether s

14、ocial media can grow as an e-commerce platform by answering the following questions: 1) How likely are social media users to purchase products on social media? 2) What types of products or social factors in social media

15、would facilitate the social media commerce? The first section of this paper discusses the definition of social media commerce, which is a key term of this study, and reviews the relevant literature on social media-initia

16、ted e- commerce. The following section proposes hypotheses and research methodologies. The next section discusses the research findings. The final section discusses this study’s contributions, limitations and future rese