[雙語(yǔ)翻譯]社交電子商務(wù)外文翻譯—社交網(wǎng)站能成為電子商務(wù)平臺(tái)嗎？（原文）

1、 Volume 7, No. 1 Spring, 2016 Table of Contents Do Investors Price Accruals Quality for Firms Charged with Poor Reporting Quality (Ping Ke)………2 Can Social Networking Sites Be E-commerce Platforms? (Min Chung Han and You

2、jeong Kim)…….24 Assesing the Effectiveness of Industry Parks on Innovation of Tenant Firms: Park-level Evidence from China (Rangfeng Qiu, Yongseok Jang, and Yan Zhang)………………………………………………..40 Editor Kyung Joo Lee (Unive

3、rsity of Maryland-Eastern Shore, USA) Review Board Heungjoo Cha (Finance, University of Redlands, Redlands, USA) Albert Chi (Computer Science, University of Maryland - Eastern Shore, USA) David Choi (Management, Loyo

4、la Marymount University, USA) Cedric E. Daukims (Management, California State Polytechnic University - Pomona, USA) James Estes (Finance, California State University – San Bernardino, USA) Sung-Kyu Huh (Accounting, Ca

5、lifornia State University - San Bernardino, USA) Liang Guo (Finance, California State University- San Bernardino, USA) Stephen Jakubowski (Accounting, Ferris State University, USA) Jeein Jang (Accounting, ChungAng Uni

6、versity, Korea) John J. Jin (Accounting, California State University - San Bernardino, USA) Il-Woon Kim (Accounting, University of Akron, USA) JinSu Kim (Information System, ChungAng University, Korea) Young-Hoon Ko

7、(Computer Engineering, HyupSung University, Korea) Du Hoang Le (Finance, National Economics University, Vietnam) Brandon Byunghwan Lee (Accounting, Indiana University - Northwest, USA) Habin Lee (Management Engineerin

8、g, Brunel University, UK) Myong Jae Lee (Hospitality Management, California State Polytechnic University - Pomona, USA) Diane Li (Finance, University of Maryland-Eastern Shore, USA) Qiang Li (Finance, National Univers

9、ity of Singapore, Singapore) Frank Lin (Information Systems, California State University - San Bernardino, USA) Yongsun Paik (International Business, Loyola Marymount University, USA) Kwangsun Song (Management, SoonCh

10、unHyang University, Korea) Hua Sun (Real Estate, Iowa State University, USA) Tae Won Yang (Finance, California State University - San Bernardino, USA) Sehwan Yoo (Information Systems, University of Maryland-University

11、 College, USA) MoonGil Yoon (Management Science, Korea Aerospace University, Korea) Sung Wook Yoon (Accounting, California State University - Northridge, USA) Han and Kim/PPJBR Vol.7, No.1, Spring 2016, pp 24-39 24 Can

12、 Social Networking Sites Be E-commerce Platforms? Min Chung Han* New York Institute of Technology, USA Youjeong Kim New York Institute of Technology, USA ABSTRACT Social media is not just an online community where people

13、 meet, communicate, and share information virtually. The number of businesses using social media to promote products, and the number of social media seeking ways to increase revenues, have both grown rapidly in recent

14、years. Consequently, there has been increased interest in social media commerce – systems whereby social media users could purchase products by clicking the “Buy” button on Facebook without leaving the site, just as t

15、hey can now on Amazon.com or e-Bay. This study examines whether social media can grow as an e-commerce platform by answering the following questions: 1) How likely are social media users to purchase products on social

16、media? 2) What types of products or social factors on the social media would successfully facilitate social media commerce? The result indicates that presence of a friend’s purchase history with a product did not gene

17、rate a higher level of purchase intention, nor social media acceptance Also, this study found that digital products induced higher levels of both purchase intention and social media acceptance than non-digital product

18、s. Findings are discussed, along with managerial implications and limitations in the study. Keyword: Social Media Commerce, Social Media Commerce Acceptance, Purchase Intention, Product type JEL classification: M31 *Co