社會渠道經(jīng)理工作指導(dǎo)手冊

1、第2頁共6262頁社會渠道經(jīng)理工作指導(dǎo)手冊目錄手冊說明手冊說明......................................................................................................................................................................51社會渠道認(rèn)知社會渠道認(rèn)知.........

2、.................................................................................................................................................61.1“三直”網(wǎng)點的定義61.2社會渠道“三直”的使用范圍61.3代理網(wǎng)點的分類及特征6二、潮州聯(lián)通社會渠道二、潮州聯(lián)通社會渠道“三直三直”網(wǎng)點政策

3、解讀網(wǎng)點政策解讀......................................................................................................72.1“三直”網(wǎng)點準(zhǔn)入條件72.2“三直”網(wǎng)點的傭金政策72.2.1預(yù)付費渠道補貼：.................................................................72

4、.2.2后付費業(yè)務(wù)傭金標(biāo)準(zhǔn)...............................................................82.3網(wǎng)點裝修標(biāo)準(zhǔn)82.3.1業(yè)務(wù)開通分級規(guī)劃................................................................82.3.2“三直”網(wǎng)點裝修標(biāo)準(zhǔn)........................................

5、....................82.4網(wǎng)點準(zhǔn)入流程92.5網(wǎng)點暫停與恢復(fù)流程92.6“三直”退出流程102.7“三直”網(wǎng)點領(lǐng)卡流程102.8“三直”網(wǎng)點領(lǐng)機流程112.9“三直”網(wǎng)點酬金結(jié)算流程11三、渠道經(jīng)理崗位入門三、渠道經(jīng)理崗位入門................................................................................................

6、............................................12123.1社會渠道經(jīng)理崗位職責(zé)123.2渠道經(jīng)理行為規(guī)范143.2.1渠道經(jīng)理儀容儀表................................................................143.2.2渠道經(jīng)理公文包規(guī)范...................................................

7、...........143.3渠道經(jīng)理“三九”工作法153.3.1渠道經(jīng)理三大工作習(xí)慣............................................................153.3.2渠道經(jīng)理九大注意................................................................15四、渠道經(jīng)理日常工作四、渠道經(jīng)理日常工作...............

8、.............................................................................................................................16164.1網(wǎng)點覆蓋164.1.1市場調(diào)研與網(wǎng)點選擇..............................................................164.1.

9、2渠道經(jīng)理網(wǎng)點拓展流程及應(yīng)對話術(shù)..................................................174.2網(wǎng)點走訪管理204.2.1渠道經(jīng)理網(wǎng)點走訪規(guī)范...........................................................20第4頁共6262頁6.1.4渠道反饋問題處理表..........................................

10、...................496.1.5網(wǎng)點投訴登記表.................................................................496.2渠道經(jīng)理網(wǎng)點走訪類表單506.2.1走訪計劃擬定表.................................................................506.2.2社會渠道已簽約網(wǎng)點巡檢表........

11、................................................516.2.3非簽約渠道網(wǎng)點日常走訪記錄表....................................................526.2.4競爭對手渠道網(wǎng)點日常走訪表......................................................536.3渠道營銷類表單536.3.1公司促銷活動

12、反饋表..............................................................536.3.2渠道自辦促銷活動總結(jié)反饋表......................................................546.3.3促銷物品出庫單..................................................................5

13、56.4常規(guī)工作管理類表單566.4.1月工作計劃擬定表...............................................................566.4.2周工作計劃擬定表...............................................................566.4.3月工作管理.......................................

14、..............................576.4.4渠道培訓(xùn)記錄表..................................................................586.4.5渠道經(jīng)理早會記錄表..............................................................586.5其它596.5.1特殊情況審批表...........