微信閱讀、視聽內(nèi)容的傳播特征與影響探析.pdf

1、 上海師范大學碩士學位論文 AbstractAbstract AbstractMobile Internet era, wechat as the largest micro-channel mobile applications, hasbecome an indispensable tool in people's daily work and life, it is not just instantmessaging t

2、ools, but also carries a lot of reading, audiovisual content services, such asmore than 8 million wechat subscription accounts.There are many differencesbetween wechat content and traditional content.For one hand,wechat

3、content use thephone as a carrier based on mobile internet and use wechat as a platform, the digitalcontent mixed together and the text, images, video can always occur on the sameinterfaceare . For the other hand,the rea

4、ding, audiovisual content can easily be spreadto their friends.The users share the information or part of information they browse toothers or make comment casually on wechat platform, which is essentially acommunication

5、activities based on social network. And this is worthy of our concernor inquiry.Development of mobile Internet and the popularity of smart phones make moreand more people points within reach of the network, and wechat co

6、nnect thesedots.Connection between people like neural networks, so that information spreadrapidly in a short time. In this case, there are many differences between the reading,audiovisual content itself, the way they spr

7、ead, their impact on people and society,and traditional content dissemination activities. More importantly, from theperspective of communication, the communication subject, dissemination of content,transmission, platform

8、, propagation mode of the spread of reading, audiovisualcontent on Wechat,all have their own distinctive characteristics of the times,which isdifferent from traditional reading sharing activities.Based on the perspective

9、 of communication, after summarizing, analysis, thispaper draws a number of conclusions: the disseminator of wechat reading andaudiovisual content play a dynamic role in dissemination activities,and the boundariesbetween

10、 disseminator and recipient are slowly eliminating.Many spread content itselfhas a distinctive style, dissemination itself has a strong privacy, security, sometimesit is with commercial color. Sometimes the content which