江西某旅游度假區(qū)項(xiàng)目投資立項(xiàng)申報(bào)書

1、1 總論.........................................................................................................................................................................11.1 項(xiàng)目概況......................................

2、................................................................................................................11.2 可行性研究的方法和程序............................................................................................

3、..............................11.3 可行性研究的原則......................................................................................................................................21.4 可行性研究報(bào)告編制依據(jù)...........................

4、...............................................................................................32 項(xiàng)目發(fā)展背景....................................................................................................................

5、.....................................42.1 區(qū)域旅游業(yè)發(fā)展背景..................................................................................................................................42.2 區(qū)位與交通分析...........................

6、..............................................................................................................52.3 市場(chǎng)分析.....................................................................................................

7、................................................72.4 周邊旅游資源與產(chǎn)品競(jìng)合分析...............................................................................................................152.5 地塊分析.................................

8、...................................................................................................................202.6 項(xiàng)目?jī)r(jià)值判斷.............................................................................................

9、...............................................233 項(xiàng)目配套政策解讀...............................................................................................................................................243.1 《鄱陽湖生態(tài)經(jīng)濟(jì)區(qū)規(guī)劃》

10、政策解讀....................................................................................................243.2 南昌“低碳科技示范區(qū)”政策解讀...............................................................................................

11、.........253.3 住房和城鄉(xiāng)建設(shè)部和國(guó)家旅游局聯(lián)合設(shè)立的全國(guó)旅游小城鎮(zhèn)政策解讀............................................263.4 國(guó)家環(huán)保部設(shè)立的生態(tài)文明示范區(qū)政策解讀........................................................................................273.5 國(guó)家旅游局批準(zhǔn)的國(guó)家級(jí)旅

12、游度假區(qū)政策解讀....................................................................................273.6 其它相關(guān)政策解讀..................................................................................................................

13、..................284 項(xiàng)目戰(zhàn)略定位.......................................................................................................................................................294.1 發(fā)展目標(biāo)...............................

14、.....................................................................................................................294.2 主題定位.............................................................................................

15、.......................................................294.3 功能定位....................................................................................................................................................294.4 發(fā)

16、展戰(zhàn)略....................................................................................................................................................305 項(xiàng)目開發(fā)模式...........................................................

17、............................................................................................315.1 開發(fā)原則......................................................................................................................

18、...............................315.2 旅游產(chǎn)品體系............................................................................................................................................325.3 空間布局與產(chǎn)品結(jié)構(gòu)......................

19、..........................................................................................................326 旅游核心項(xiàng)目策劃......................................................................................................

20、.........................................356.1 策馬特主題小鎮(zhèn).......................................................................................................................................356.2 休閑度假產(chǎn)品...................

21、........................................................................................................................366.3 商務(wù)會(huì)議產(chǎn)品........................................................................................

22、...................................................396.4 人文居所產(chǎn)品...........................................................................................................................................406.5 運(yùn)動(dòng)旅游產(chǎn)品策劃....

23、................................................................................................................................446.6 鄉(xiāng)村旅游產(chǎn)品................................................................................

24、............................................................466.7 魔幻世界....................................................................................................................................................49

25、7 項(xiàng)目形象策劃與市場(chǎng)營(yíng)銷...................................................................................................................................517.1 形象策劃..................................................................

26、.................................................................................517.2 品牌系列策劃...............................................................................................................................

27、.............527.3 市場(chǎng)營(yíng)銷...................................................................................................................................................538 項(xiàng)目商業(yè)模式策劃......................................

28、.........................................................................................................578.1 項(xiàng)目投資建設(shè)估算.....................................................................................................

29、...............................579 投資估算與資金籌措.........................................................................................................................................1129.1 項(xiàng)目總投資...........................

30、...................................................................................................................1129.2 資金來源和融資建議.........................................................................................

31、.....................................1121 總論 總論1.1 項(xiàng)目概況 項(xiàng)目概況1.1.1 1.1.1 項(xiàng)目名稱 項(xiàng)目名稱江西****旅游度假區(qū)項(xiàng)目1.1.2 1.1.2 項(xiàng)目承辦單位 項(xiàng)目承辦單位承辦單位：**房地產(chǎn)集團(tuán)1.1.3 1.1.3 項(xiàng)目擬建地區(qū)和地點(diǎn) 項(xiàng)目擬建地區(qū)和地點(diǎn)1.1.3.1 1.1.3.1 項(xiàng)目擬建地區(qū)概況 項(xiàng)目擬建地區(qū)概況項(xiàng)目位于江西省南昌市**縣，**縣總面積 66

32、6 平方公里，轄 3 鄉(xiāng) 7 鎮(zhèn) 1 場(chǎng)，26 萬人口。距南昌市區(qū)僅 30 公里，地理區(qū)位優(yōu)越，交通便利，全面融入了南昌“半小時(shí)經(jīng)濟(jì)圈” 、南昌市“臨空經(jīng)濟(jì)圈”和省級(jí)“六小時(shí)經(jīng)濟(jì)圈” 。全縣概貌為“五山一水三分田、一分道路和莊園” 。**山水秀美、生態(tài)優(yōu)良，是國(guó)家級(jí)千年古縣、國(guó)家級(jí)生態(tài)示范區(qū)、全國(guó)平原綠化先進(jìn)縣、全國(guó)糧食生產(chǎn)基地縣。文化積淀厚重，縣域被梅嶺和三爪侖兩個(gè)國(guó)家級(jí)森林公園所環(huán)抱，具有發(fā)展旅游產(chǎn)業(yè)不可多得的自然秉賦。1.1.3.

33、2 1.1.3.2 項(xiàng)目用地概況 項(xiàng)目用地概況項(xiàng)目位于**縣**鎮(zhèn)至**鎮(zhèn)西山腳下一帶，東至西山嶺，南至**鎮(zhèn)石窩雷家村，西至**集鎮(zhèn)及萬赤公路一帶，南至南安一級(jí)公路，項(xiàng)目用地總面積為 9339 畝。1.1.4 1.1.4 項(xiàng)目建設(shè)內(nèi)容 項(xiàng)目建設(shè)內(nèi)容項(xiàng)目用地總面積為 9339 畝，擬打造七大類旅游產(chǎn)品體系，分別是策馬特主題小鎮(zhèn)、休閑度假產(chǎn)品（失落之城主題酒店、星月灣、斯帕谷） 、商務(wù)會(huì)議產(chǎn)品（香波堡會(huì)議酒店） 、人文居所產(chǎn)品（圣安德烈