美特斯邦威的企業(yè)文化分析

1、合肥師范學(xué)院 2012 屆本科生畢業(yè)論文（設(shè)計(jì)）本科生畢業(yè)論文（設(shè)計(jì)）題目： 美特斯邦威的企業(yè)文化分析系 部 經(jīng)濟(jì)與管理學(xué)院 學(xué)科門類 經(jīng)濟(jì)學(xué) 專 業(yè) 經(jīng)濟(jì)學(xué) 學(xué) 號(hào) 0806111019 姓 名 戴玲 指導(dǎo)教師 汪莉 2012 年 5 月 22 日裝訂線合肥師范學(xué)院 2012 屆本科生畢業(yè)論文（設(shè)計(jì)）A

2、BSTRACTWith the development of society, the continuous development of science and technology, the market competition is becoming increasingly fierce, enterprise culture has become more and more important. The enterprise

3、culture is the core competitiveness of enterprises, enterprise management is the most important content. In the increasingly fierce social competition, the enterprise culture to the enterprise role and impact is also mor

4、e and more obvious. This paper first introduces the Metersbonwe company profiles and enterprise culture, including cultural idea and the construction of enterprise culture; followed by an analysis of the existing corpora

5、te culture content lack Metersbonwe, Metersbonwe enterprise culture lack of innovation, enterprise system is still not perfect, enterprise culture, enterprise culture is not strong osmotic comprehensive issues; issues ra

6、ised at the end of the effective countermeasure and proposal, namely the concept of corporate culture, pay attention to update the Metersbonwe Metersbonwe spirit innovation, transplantation of modern enterprise system, t

7、he implementation of cultural Metersbonwe brand marketing strategy, strengthens the enterprise culture to the penetration of these aspects, in order to effectively strengthen the Metersbonwe the enterprise culture constr