漢文字創(chuàng)意設(shè)計在品牌形象中的應(yīng)用研究

1、湖北工業(yè)大學(xué)碩士學(xué)位論文漢文字創(chuàng)意設(shè)計在品牌形象中的應(yīng)用研究姓名：胡菁奕申請學(xué)位級別：碩士專業(yè)：設(shè)計藝術(shù)學(xué)（平面設(shè)計）指導(dǎo)教師：柳林20100501湖 北 工 業(yè) 大 學(xué) 碩 士 學(xué) 位 論 文 II Abstract Chinese characters for thousands of years after the evolution of development are a people's image of an ab

2、stract description of the objective and spirit of perception. Chinese culture reflects the ancestors of living habits, customs, ideas, culture and customs, a reflection of the ancient art of Chinese traditional culture v

3、alues, condensation of the Chinese people art conservation, aesthetic vision. Chinese characters are unique, content-rich text, is the carrier of information dissemination, but also the establishment of a comprehensive b

4、ody of information, and its unique aesthetic characteristics of personalized, creative writing and other forms are also very different. Chinese symbols will be marked as a point of view, it is a symbol of Chinese nation

5、and Chinese people's representatives of the Chinese culture and Chinese characteristics, symbols performance; combination of the integrated elements of all aspects of the brand point of view, it is itself a brand, in

6、 the whole the world has irreplaceable value. In this era of the brand, with China's growing influence on the world, Chinese brands have become an important source of inspiration for the design, it represents China&

7、#39;s traditional cultural resources and modern enterprise management theory of interactive combination of the corporate brand image to promote the development of playing an active role. Chinese characters as Chinese his

8、tory, civilization and an important asset in the brand image is the most cultural connotations, the most strategic and most elements of a sense of history. The originality of Chinese characters and symbols of the advanta

9、ges of integration of the brand image of the shape, not only to deepen the connotation of the brand can play a good communication channel, and helps more people understand China, our Chinese Cultural Communication throug

10、hout the world. In this paper, the history and culture of Chinese characters were explored, the development of Chinese characters reflects the Chinese people to understand the way to master the world, is the organic uni