大學(xué)生創(chuàng)新創(chuàng)業(yè)大賽商業(yè)計(jì)劃書.doc

1、第四屆“創(chuàng)青春”第四屆“創(chuàng)青春”大學(xué)生創(chuàng)新創(chuàng)業(yè)大賽大學(xué)生創(chuàng)新創(chuàng)業(yè)大賽商業(yè)計(jì)劃書商業(yè)計(jì)劃書項(xiàng)目名稱：項(xiàng)目名稱：FreeTalkFreeTalk參賽組別：創(chuàng)業(yè)計(jì)劃類項(xiàng)目參賽組別：創(chuàng)業(yè)計(jì)劃類項(xiàng)目參賽類型：信息技術(shù)和電子商務(wù)參賽類型：信息技術(shù)和電子商務(wù)項(xiàng)目負(fù)責(zé)人：項(xiàng)目負(fù)責(zé)人：指導(dǎo)教師：陳瑜指導(dǎo)教師：陳瑜FreeTalk—聾啞人同健康人的無障交流1第一章策劃書摘要..........................................

2、...........................................................21.1產(chǎn)品概述........................................................................................................21.2市場與行業(yè)分析......................................

3、......................................................21.3商業(yè)模式........................................................................................................21.4營銷策略..............................................

4、..........................................................21.5財(cái)務(wù)分析........................................................................................................31.6融資計(jì)劃..........................................

5、..............................................................31.7風(fēng)險(xiǎn)防控........................................................................................................3第二章產(chǎn)品與服務(wù).....................................

6、................................................................42.1產(chǎn)品概述........................................................................................................42.2產(chǎn)品功能....................................

7、....................................................................42.3產(chǎn)品實(shí)現(xiàn)........................................................................................................82.4創(chuàng)新性.................................

8、.........................................................................112.5產(chǎn)品技術(shù)......................................................................................................12第三章行業(yè)與市場..........................

9、.........................................................................153.1宏觀環(huán)境分析..............................................................................................153.2市場分析.................................

10、.....................................................................173.3競爭分析......................................................................................................20第四章商業(yè)模式...............................

11、........................................................................224.1運(yùn)營模式......................................................................................................224.2盈利模式............................

12、..........................................................................23第五章營銷策略.......................................................................................................255.1營銷目標(biāo).........................

13、.............................................................................255.2營銷戰(zhàn)略......................................................................................................265.3營銷策略.......................