郵政開拓農(nóng)村市場的途徑

1、1論文題目：開拓農(nóng)村市場的途徑與對策——定遠(yuǎn)縣郵政局學(xué)員姓名：李瑨學(xué)號：093412001專業(yè)：市場營銷導(dǎo)師姓名：日期：2011年11月01日3目錄一、定遠(yuǎn)縣總體概況.........................................................................................................4（一)總體概況........................

2、...................................................................................4（二）定遠(yuǎn)縣農(nóng)村郵政網(wǎng)點分布概況.........................................................................5二、定遠(yuǎn)縣新農(nóng)村發(fā)展需求..................................

3、............................................................6（一）信息服務(wù)需求..................................................................................................6（二）物資流通需求..........................................

4、........................................................6（三）農(nóng)民貸款需求..................................................................................................7（四）其他需求................................................

5、.........................................................7三、定遠(yuǎn)縣郵政服務(wù)面對農(nóng)村市場開發(fā)所面臨的問題........................................................8（一）觀念陳舊，意識淡薄......................................................................

6、.................8（二）郵政在農(nóng)村的網(wǎng)絡(luò)優(yōu)勢尚未成型......................................................................8（三）信息系統(tǒng)運行質(zhì)量不高，管理基礎(chǔ)薄弱。........................................................8（四）核心產(chǎn)品尚未形成.........................

7、..................................................................9四、農(nóng)村市場開發(fā)途徑.....................................................................................................9（一）便民服務(wù)站.................................

8、....................................................................9（二）擴進(jìn)“三下鄉(xiāng)”服務(wù).....................................................................................10（三）其他服務(wù).............................................

9、..........................................................11五、定遠(yuǎn)縣郵政局拓展農(nóng)村市場對策..............................................................................11（一）總體思路.........................................................

10、..............................................11（二）完善改進(jìn)農(nóng)資服務(wù)平臺..................................................................................11（三）打造“金融物流”核心平臺服務(wù)..........................................................