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1、LauraA.LakeMarketingcolumnistLearnto:?Understhowconsumersmakepurchasedecisions?Developmeeffectivemarketingcampaigns?Speakdirectlytoyourcustomers’needs?GaincustomerloyaltyinacompetitivemarketplaceConsumerBehaviMakingEvery

2、thingEasier!?Openthebookfind:?Actionablerealwldinsightadvice?Tipstohelpyouleadconsumersfromattentiontoaction?Researchtechniquesmarketingtips?Howselfconceptslifestylechangeconsumerbehavi?Methodsfcultivatingrepeatbusinessl

3、oyalty?Waystoprotectagainstconsumermisbehavi?Adviceonencouragingnewproductadoption?TenwaystoenhancecustomersatisfactionLauraA.Lakehasbeeninvolvedinthemarketingindustrysince1997.Shehaswkedwithmanycompaniesassistingtheminu

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5、ofconsumersincreaseyourrevenue!WanttobetterunderstwhyconsumersthinkactthewaytheydoThispracticalguidegivesyouthetoolstoidentifytheinfluencesthataffecttheirpurchasingbehavi.Italsoshowsyouhowtoapplythatknowledgeasyoudevelop

6、amarketingstrategythatspeaksdirectlytotheirneeds.You’llseehowtocapturetheirattentionmotivatethemtopurchaseyourproductsservicesearntheirloyaltymuchme.?Whydotheybuy—understthedecisionmakingprocessconsumersgothroughwhencons

7、ideringapurchase?Applybehavitomarketing—learnthe4Psofmarketinghowconsumerbehaviplaysaroleineach?Gainadeeperunderstingoftheindividualconsumer—gaugeaconsumer’smotivationemotionsperceptionattitudeusethemtopredictchangebuyin

8、gintentions?Expleexternalinfluencesoncustomers—fromculturestofamilylifecyclestohouseholdstructuressocialgroupsseehowpurchasingpatternsareaffected?Craftyourmarketingstrategy—useconsumerknowledgetodelveintomarketresearchid

9、entifykeysegmentslaunchintountappedmarkets?Implementyourplan—createpowerfulpositioningstrategiesreachcustomerswherethey’reatwithamessagethatmotivatesthemConsumerBehaviLakespine=.76”byLauraLakeConsumerBehaviFDUMmIES‰01_44

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