6開發(fā)指南-商業(yè)地產(chǎn)-萬達(dá)-萬達(dá)商業(yè)地產(chǎn)開發(fā)作業(yè)指引

1、萬達(dá)商業(yè)地產(chǎn)開發(fā)作業(yè)指引萬達(dá)商業(yè)地產(chǎn)開發(fā)作業(yè)指引集團(tuán)戰(zhàn)略研究部萬達(dá)商業(yè)地產(chǎn)開發(fā)作業(yè)指引萬達(dá)商業(yè)地產(chǎn)開發(fā)作業(yè)指引二、項(xiàng)目前期籌備程序..........................................................................................................38三、項(xiàng)目建設(shè)實(shí)施程序：....................................

2、..................................................................44四、工程跟進(jìn)..........................................................................................................................48五、項(xiàng)目竣工驗(yàn)收程序............

3、..............................................................................................56六、開發(fā)過程中具體外聯(lián)......................................................................................................58第五部分、銷售預(yù)熱

4、第五部分、銷售預(yù)熱......................7171I準(zhǔn)備期準(zhǔn)備期........................................................7171一、強(qiáng)勢進(jìn)駐閃亮登場........................................................................................................71二、

5、項(xiàng)目包裝..........................................................................................................................711.奠基........................................................................................

6、......................................712.圍擋..............................................................................................................................713.辦公場所的籌建.......................................

7、...................................................................72三、營銷策劃準(zhǔn)備..................................................................................................................771.市場調(diào)查與分析..................

8、........................................................................................772.樓盤的標(biāo)識..................................................................................................................773.市場初級定

9、位..............................................................................................................774.市場營銷策略的擬訂................................................................................................

10、..775.宣傳推廣方案的討論和確認(rèn)......................................................................................786.銷講夾準(zhǔn)備...........................................................................................................

11、.......787.具體案例:....................................................................................................................78IIII蓄水期蓄水期......................................................9898一、招商..............

12、....................................................................................................................981.招商隊(duì)伍的建立.............................................................................................

13、.............982.市場調(diào)研......................................................................................................................993.拜訪溝通.........................................................................

14、.............................................994.行業(yè)劃分....................................................................................................................1005.組織商戶..........................................

15、..........................................................................1016.有效阻擊....................................................................................................................1017.相關(guān)文件與表格的制定......

16、......................................................................................101二、宣傳炒作........................................................................................................................1021.

17、策劃是魂，招商是體。............................................................................................1022.會議營銷.............................................................................................................

18、.......1023.展示營銷....................................................................................................................1024.體驗(yàn)式營銷..............................................................................

19、..................................1035.媒體整合....................................................................................................................1036.主流媒體與非主流媒體關(guān)系的平衡。........................................

20、............................103三、價(jià)格制定........................................................................................................................1041.基本價(jià)格制定....................................................