聚美優(yōu)品的互動(dòng)營(yíng)銷(xiāo)策略研究

1、本科畢業(yè)論文本科畢業(yè)論文題目聚美優(yōu)品的互動(dòng)營(yíng)銷(xiāo)策略研究姓名專(zhuān)業(yè)學(xué)號(hào)指導(dǎo)教師鄭州科技學(xué)院工商管理學(xué)院鄭州科技學(xué)院工商管理學(xué)院二○一七年五月二○一七年五月4.1聚美優(yōu)品互動(dòng)營(yíng)銷(xiāo)策略中的主要問(wèn)題...............................104.1.1廣告投放缺乏針對(duì)性........................................104.1.2互動(dòng)營(yíng)銷(xiāo)的資金投入少......................

2、................104.1.3互動(dòng)營(yíng)銷(xiāo)的效果較差........................................114.1.4專(zhuān)業(yè)人才的缺乏............................................114.2聚美優(yōu)品互動(dòng)營(yíng)銷(xiāo)策略存在問(wèn)題的原因分析.........................124.2.1互動(dòng)營(yíng)銷(xiāo)缺乏深層次挖掘和利用....................

3、..........124.2.2互動(dòng)營(yíng)銷(xiāo)的重視程度不夠....................................124.2.3互動(dòng)營(yíng)銷(xiāo)和網(wǎng)絡(luò)用戶(hù)的安全隱患..............................135完善聚美優(yōu)品互動(dòng)營(yíng)銷(xiāo)策略的建議.......................................145.1加強(qiáng)廣告投放的針對(duì)性.................................

4、...........145.1.1整合多種廣告資源，實(shí)現(xiàn)立體傳播............................145.1.2建立用戶(hù)數(shù)據(jù)庫(kù)，實(shí)現(xiàn)精準(zhǔn)的互動(dòng)營(yíng)銷(xiāo)........................145.2加強(qiáng)網(wǎng)絡(luò)互動(dòng)營(yíng)銷(xiāo)的資金投入.....................................155.2.1實(shí)現(xiàn)多元化的融資渠道....................................155

5、.2.2注重產(chǎn)品宣傳的資金投入....................................155.3注重互動(dòng)營(yíng)銷(xiāo)的效果性...........................................165.3.1實(shí)施個(gè)性化的策略..........................................165.3.2加強(qiáng)虛擬體驗(yàn).........................................

6、.....165.4加強(qiáng)互動(dòng)營(yíng)銷(xiāo)的網(wǎng)絡(luò)安全.........................................175.4.1服務(wù)熱線的建立............................................175.4.2網(wǎng)絡(luò)安全的風(fēng)險(xiǎn)監(jiān)測(cè)........................................18結(jié)論........................................