互聯(lián)網(wǎng)+政府微信公眾平臺建設(shè)運(yùn)營解決方案

1、互聯(lián)網(wǎng)政府微信公眾平臺建設(shè)運(yùn)營解決方案1、項(xiàng)目背景與可行性分析.............................................................................................................31.1、項(xiàng)目背景.......................................................................

2、..................................................31.1.1、政府信息化總體情況...........................................................................................31.1.2、微信公眾平臺..................................................

3、.....................................................41.1.3、微信網(wǎng)站比電腦版網(wǎng)站更有優(yōu)勢.......................................................................51.2、政務(wù)微信使用現(xiàn)狀分析............................................................

4、......................................61.3、政府微信網(wǎng)站建設(shè)的可行性分析..................................................................................81.3.1、是加強(qiáng)和創(chuàng)新社會管理的需要.............................................................

5、..............91.3.2、是緊跟微信發(fā)展新形勢的需要.........................................................................101.3.3、具有網(wǎng)站構(gòu)架基礎(chǔ).............................................................................................101.

6、3.4、可提高政府公信力.............................................................................................101.4、政府微信網(wǎng)站的價值分析............................................................................................111.5、

7、政府微信網(wǎng)站對政府工作的益處................................................................................121.5.1、有助于政府搶占輿論陣地.................................................................................121.5.2、有助于提升政務(wù)信息的輻射力.....

8、....................................................................131.5.3、提升政務(wù)信息傳送的有效性.............................................................................131.5.4、參與的熟人圈更多.......................................

9、......................................................132、項(xiàng)目建設(shè)目標(biāo)..........................................................................................................................142.1、實(shí)現(xiàn)政府信息公開化...................

10、.................................................................................152.2、促進(jìn)政府職能服務(wù)化....................................................................................................152.3、實(shí)現(xiàn)便民服務(wù)便捷化.........

11、...........................................................................................153、項(xiàng)目建設(shè)意義.......................................................................................................................

12、...163.1、開闊傳播渠道、傳遞權(quán)威聲音....................................................................................175.3.2、技術(shù)優(yōu)勢表現(xiàn)....................................................................................................

13、.315.3.3、各模塊后臺管理功能說明.................................................................................326、技術(shù)選型與性能指標(biāo)..........................................................................................................

14、.....336.1、總體設(shè)計(jì)原則...............................................................................................................336.2、技術(shù)選型..................................................................................

15、.....................................356.3、性能指標(biāo).......................................................................................................................367、推廣方式..............................................

16、....................................................................................377.1、手機(jī)微信關(guān)注...............................................................................................................377.2、工作人員內(nèi)部宣

17、傳........................................................................................................377.3、海報(bào)宣傳.........................................................................................................

18、..............377.4、領(lǐng)導(dǎo)名片加印二維碼....................................................................................................387.5、獲得認(rèn)證資格...............................................................................

19、................................387.6、媒體宣傳.......................................................................................................................387.7、官方網(wǎng)站增加微信版塊...........................................

20、.....................................................387.8、政府活動宣傳...............................................................................................................388、費(fèi)用計(jì)算....................................

21、..............................................................................................399、總結(jié)........................................................................................................................