市場(chǎng)營(yíng)銷精細(xì)化管理全案

1、1弗布克精細(xì)化管理全案系列市場(chǎng)營(yíng)銷精細(xì)化管理全案市場(chǎng)營(yíng)銷精細(xì)化管理全案（第2版）目錄第1章市場(chǎng)營(yíng)銷職能機(jī)構(gòu)設(shè)置精細(xì)化管理................................................................................511市場(chǎng)營(yíng)銷各職能部門崗位設(shè)置................................................................

2、....................5111市場(chǎng)部崗位設(shè)置..............................................................................................5112銷售部崗位設(shè)置....................................................................................

3、..........6113企劃部崗位設(shè)置..............................................................................................6114促銷部崗位設(shè)置..............................................................................................

4、7115客服部崗位設(shè)置..............................................................................................7116廣告部崗位設(shè)置..............................................................................................8117品牌部崗位設(shè)

5、置..............................................................................................8118大客戶部崗位設(shè)置..........................................................................................912各職能部門經(jīng)理級(jí)別崗位職責(zé).......

6、.............................................................................9121市場(chǎng)部經(jīng)理崗位職責(zé)......................................................................................9122銷售部經(jīng)理崗位職責(zé)...............................

7、.....................................................10123客戶部經(jīng)理崗位職責(zé)....................................................................................11124大客戶部經(jīng)理崗位職責(zé)......................................................

8、..........................12125銷售辦事處主任崗位職責(zé)............................................................................1413各職能部門主管級(jí)別崗位職責(zé)..................................................................................151

9、31市場(chǎng)公關(guān)主管崗位職責(zé)................................................................................15132促銷培訓(xùn)主管崗位職責(zé)................................................................................16133客戶開(kāi)發(fā)主管崗位職責(zé)..................

10、..............................................................17134客戶投訴主管崗位職責(zé)................................................................................18135售后服務(wù)主管崗位職責(zé)................................................

11、................................19136呼叫中心主管崗位職責(zé)................................................................................20137電子商務(wù)主管崗位職責(zé)..............................................................................

12、..21138電話銷售主管崗位職責(zé)................................................................................223421危機(jī)公關(guān)處理方案......................................................................................100422新聞發(fā)布會(huì)實(shí)施方案........

13、..........................................................................103第5章產(chǎn)品上市精細(xì)化管理....................................................................................................10851新產(chǎn)品上市工作制度.................

14、...............................................................................108511市場(chǎng)細(xì)分管理規(guī)定......................................................................................108512產(chǎn)品組合管理辦法...........................

15、...........................................................111513產(chǎn)品包裝管理辦法......................................................................................11452新產(chǎn)品上市設(shè)計(jì)方案...............................................

16、.................................................116521目標(biāo)市場(chǎng)選擇方案......................................................................................116522新產(chǎn)品定價(jià)指導(dǎo)方案........................................................

17、..........................120523新產(chǎn)品上市定價(jià)方案..................................................................................121524新產(chǎn)品上市發(fā)布會(huì)策劃方案......................................................................122第6章廣告執(zhí)

18、行精細(xì)化管理....................................................................................................12661營(yíng)銷廣告執(zhí)行制度....................................................................................................1

19、26611廣告宣傳管理制度......................................................................................126612廣告費(fèi)用管理制度......................................................................................13062廣告執(zhí)行管理方案........

20、............................................................................................134621廣告計(jì)劃書編寫方案..................................................................................134622廣告效果調(diào)查評(píng)估方案...............

21、...............................................................138第7章促銷精細(xì)化管理............................................................................................................14271促銷工作制度.........................

22、...................................................................................142711促銷活動(dòng)管理規(guī)定......................................................................................142712促銷現(xiàn)場(chǎng)管理細(xì)則.......................

23、...............................................................145713促銷人員管理規(guī)定......................................................................................14772促銷方案設(shè)計(jì)..............................................

24、..............................................................150721產(chǎn)品年度促銷方案......................................................................................150722消費(fèi)者年度促銷計(jì)劃...........................................

25、.......................................153723經(jīng)銷商年度促銷計(jì)劃..................................................................................155724賣場(chǎng)節(jié)假日促銷方案.....................................................................

26、.............159第8章銷售精細(xì)化管理............................................................................................................16581銷售工作制度...........................................................................

27、.................................165811電話銷售管理制度......................................................................................165812銷售費(fèi)用控制細(xì)則.........................................................................

28、.............16682銷售方案設(shè)計(jì)............................................................................................................168821銷售回款日?qǐng)?bào)表...........................................................................

29、...............168822銷售款項(xiàng)催收函..........................................................................................16983銷售合同范本...........................................................................................

30、.................170831商品銷售合同樣例......................................................................................170832軟件銷售合同樣例......................................................................................172

31、833設(shè)備銷售合同樣例......................................................................................175834代理銷售合同樣例......................................................................................178835連鎖加盟合同樣例.........

32、.............................................................................180836直銷經(jīng)營(yíng)合同樣例......................................................................................183837辦公設(shè)備銷售合同樣例...........................