中國(guó)百貨業(yè)市場(chǎng)現(xiàn)狀及發(fā)展前景分析

1、仲愷農(nóng)業(yè)工程學(xué)院畢業(yè)論文中國(guó)百貨企業(yè)營(yíng)銷(xiāo)現(xiàn)狀及對(duì)策分析姓名林影院（系）管理學(xué)院專(zhuān)業(yè)年級(jí)市場(chǎng)營(yíng)銷(xiāo)092班學(xué)號(hào)指導(dǎo)教師職稱(chēng)論文答辯日期2013年仲愷農(nóng)業(yè)工程學(xué)院教務(wù)處制目錄1引言.....................................................................12理論分析..........................................................

2、.......22.1百貨企業(yè)定義...........................................................22.2百貨企業(yè)加強(qiáng)營(yíng)銷(xiāo)管理的必要性...........................................22.2.1有利于企業(yè)可持續(xù)發(fā)展.................................................22.2.2加強(qiáng)百貨企業(yè)營(yíng)銷(xiāo)管理是百

3、貨行業(yè)整合優(yōu)化的需要.........................22.2.3加強(qiáng)百貨企業(yè)營(yíng)銷(xiāo)管理是為適應(yīng)社會(huì)經(jīng)濟(jì)環(huán)境發(fā)展的需要...................33國(guó)內(nèi)百貨企業(yè)發(fā)展的競(jìng)爭(zhēng)環(huán)境分析...........................................33.1優(yōu)勢(shì)（S）分析..........................................................43.2劣勢(shì)

4、（W）分析..........................................................43.3機(jī)遇（O）分析..........................................................53.4威脅（T）分析..........................................................54國(guó)內(nèi)百貨企業(yè)基本情況與現(xiàn)行營(yíng)銷(xiāo)策略

5、......................................74.1國(guó)內(nèi)百貨企業(yè)基本情況...................................................74.1.1國(guó)內(nèi)百貨企業(yè)的劃分...................................................74.1.2中國(guó)百貨企業(yè)的集中度分析.................................

6、............94.2百貨企業(yè)現(xiàn)行營(yíng)銷(xiāo)策略...................................................94.2.1定位雷同............................................................104.2.2營(yíng)銷(xiāo)方式缺乏新意....................................................104.2.

7、3經(jīng)營(yíng)理念落后，缺乏先進(jìn)的管理和技術(shù)..................................114.2.4百貨企業(yè)對(duì)于電子商務(wù)的重視程度不高..................................114.2.5百貨連鎖經(jīng)營(yíng)片面追求擴(kuò)張數(shù)量和速度..................................115我國(guó)百貨企業(yè)營(yíng)銷(xiāo)策略優(yōu)化建議...................................