安利（中國）公司企業(yè)文化建設(shè).pdf

1、哈爾濱工程大學(xué)碩士學(xué)位論文安利（中國）公司企業(yè)文化建設(shè)姓名：劉平申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：許廣義20061101哈爾濱工程大學(xué)工商管理碩士學(xué)位論文AbstractThefirstclassenterprisecultureiSthefootstonebywhichtheenterpdsesmovetowardstheworldstage，andit’StheonlywaythatleadstotheworldIfAmwa

2、y(China)wantstopromotetheenterprisecompetitiveabilityintheintensemarketcompetitionandmarchtothefirst500enterprisesintheworld，SOitmustcolls譏lctthefirstclassenterpriseculture，andmakesitimpelthedevelopmentoftheenterpriseswh

3、ichiscontinuallyhealthyfastandcorrespondedHoweverinreallife，there’remanyproblemsintheenterprisecultureconstructionoftheAmway(China)，whichimpactsseriouslythesustainabledevelopmentoftheenterprisesTherefore，howtoconstrtlett

4、heenterpriseculturethatadaptsthedevelopmentoftheAmway(China)，toentrancethecompetitivenessofenterprisesandpromotetheirhealthydevelopment，hasbecomethethemeofthispaperOnthebasisoftheenterpriseculturetheoryfirstofall，thepape

5、rbeginswiththecurrentsituationofthehmway(China)，analyzesthestatusculture，andfindsthemajorproblemsthatexistintheAmway(China)’Senterprisecultureconstructionwhichdoestheprophasepreparatoryworkforitsenterprisecultureconstruc

6、tionSecondlythepaperintheguideoftheenterpriseculturetheoryaimedatthecurrentsituationandproblemsintheAmway(china)’SenterprisecultureconstructionconstructsthefranlesystemoftheAmway(China)’enterprisecultureconstructionIt’Se

7、xpectedthatitCanprovideacomplete，systematicandeffectivemodeofoperationfortheenterprisecultureconstructionFinallytoensurethattheAmway(China)’Senterprisecultureconstructionimplementsmoothlythepaperdiscussestheenterprisecul

8、tureconstructionsfundamentalsandmethods，stepsandapproachesIt’SexpectedthatitCanprovideideasforAmway(China)toimprovethelevelofmanagement，andbuildinglocalworldclassbrands，andcreategreatervaluefortheenterpriseKeywords：Amway