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1、東北大學(xué)碩士學(xué)位論文寧夏電力市場(chǎng)的開拓與發(fā)展研究姓名:姜萍申請(qǐng)學(xué)位級(jí)別:碩士專業(yè):企業(yè)管理指導(dǎo)教師:康錦江AbstractWiththegraduallybuildupofsocialisticmarketeconomysysteminourcountrythesituationofEP(electricpower)economyhasbeenoccurringhistoricvariation,Continuouslytransfor
2、mationfrom“sellersmarket”to“buyersmarket”iSprocessingintheEPmarketMeanwhile,thecenterofnationalEPdevelopmentisprogressivelyshillingfrombuildingofpowersupplytothatofelectricalnetworkandthespeedofEPdevelopmenthasbeendeterm
3、inedbyconsunlerdemand,ratherthanbythesizeofcapitalizationjustlikethepastUnderthissituation,howtoadaptthechangeofmarket,howtoexploittheEPmarketactivelyandhowtoimprovetheenterpriseseconomicbenefithasbecomeanimportantproble
4、mwhichiSfaceddirectlybvEPenterprisesMarketiSresourceofenterprises’survivinganddevelopingTheboostofEPcannotdepartfromEPmarketWiththeprocessofadoptingofmarketprinciplestoEPandtheexecutionofWest—ExplorationStrategyNingXiaEP
5、enterpriseswilImeetone—time—in—thousandyeardevelopingchanceThechanceiSrareandtimeandtidewaitfornooneHOWtotightlycatchholdofthishugestrategychanceandmarket,howtomaketheprobabilityofdevelopmenttobecomerealandhowtomakethema
6、rketchancestobecometheenterprises’chancesarethenewtopicwhichNingXiaEPenterprisesmustencounterProceededfromthemarketecoonomy’moveprinciplesandcharactersofEPindustryjnthispaper,themake—upandcharactersofNingXiaEPmarketwerei
7、nvestigatedandstudiedwithfine1imits,thechangeruleofNingXiaEPmarketwasfollowedandexamined,theinfluencingfactstoNingXiaEPsupply—and—demandwerediscoveredandanalyzed,andfinallysomescientificconclusionsandpredictionstotheNing
8、XiaEPsupplyanddemandsituationsweremadeBasedonthecontentabove,combinedwiththesituationsofNingXialocaIeconomicsandNingXiaEPandadoptedofthemodernmarketsaletheoryanewmarketsalestrategyhasbeenconfiguredthatdirectionisoriented
9、bymarketsupplyanddemand,centeriSplacedaboutsatisfyingtheconsumers’demands,goaliSdirectedtowardbyguidingtheclients’consumptionanddoubleharvestsofsocialandeconomicbenefitsareobtainedMeanwhile,fromtheviewpointofconception—a
10、ndappearance,reformation—and—management,strategy—and—tactics,andexploration—anddevelopment,soniccounter—measuresuggestionsabouttheexplorationanddevelopmentofNingXiaEPmarkethavebeenadvancedTheaimsofthispaperaretoalterthet
11、raditionalconceptionsstepbystep,toconfigureanewmarketsalestrategywhichisorientedbymarketsupplyanddemand,centeredaboutsatisfyingtheconsumers’demandsanddirectedtowardthedoubleharvestsofsocialandeconomicbenefitsbyguidingthe
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