中國企業(yè)國際化經營模式和戰(zhàn)略研究.pdf

1、對外經濟貿易大學碩士學位論文中國企業(yè)國際化經營模式和戰(zhàn)略研究姓名：鐘平昌申請學位級別：碩士專業(yè)：工商管理指導教師：馬春光2001.4.1AIbstractWiththetrendofChinaenteringWTOandworldeconornicintegration，Chineseenterptises’imemationalizationtrendisbecmninganirresistiblehistoricalprocessI

2、thasbecomeanimpoI[antproblemtoallcntrrepreneurs，economistsandgovemmemMdecision—lnakmgmstitutinnsChineseenteq)lqsesinternationaldevelopingandmanagingstl“ategyisdiscusseda11dissuggested111t11ethesisChapter1firstlookbackent

3、erprises’internationalmanaginghistoW，andthenintroducesomeleadingforeigndirectinvestmenttheories，includingSpecificAdvantagesTheoryProductLifeCycleTheory，IntemalizutionTheory，Aliberl’STheoryKojima’STheoryandEclecticTheoryo

4、fInternationalProductionetcChapter2analyzesthepresentChineseenterprisestatus，andthenthenecessityandfeasibilityofenterpriseintemationalmanagingisdiscussedThechapteralsodiscussestheprerequisiteofChineseenterprises’internat

5、ionalmanagingThechapterthendraws5majorconclusionsofChineseenterprises’competitivenesssuchasthesequenceofChineseenterprises’internationalizationisfromindustrywithhighercomparativeadvantagestoindnstrywithloweroneonebyoneIt

6、isnotthelaboFintensiveenterprisesofChina，whichfirstshouldbeintematinnalized，butthehightechonesThesequenceofChinesecmnpanyforeigndirectinvestnaentshouldbefromhightechindustrytotraditionalmanufacturingindustry，thentointema

7、tionalprojectcontractingone，andthentolabor4ntensiveindustryChinesehightechenterpriseshouldhavethefirstprioritytododirectforeigninvestment，andwillgetastrongmarketshareinmostdevelopingcountriesChineselaborintensiveenterpri

8、sesshouldnotbeencouragedtotransferredtoothercountries，butcouldbetransferredfromChinesedevelopedregiontoundevelopedregionChapter3pointsoutthatChinamainlandmarketwillbethefirstarenabetweeuChineseenterprisesandWesternenterp

9、rises，whiletheoverseasdevelopingcountries’marketshouldbethesecondoneConcerningthedevelopmentstrategyofChinesecompanytheauthorconcludesthatChineseenterprisesshouldavoidthosecapitalintensiveindustries，btushouldfocusinthose

10、intelligenceintensiveindustriesChineseenterprisesshouldmergesomeWesternenterprisesofthesameindustryoroftheupstreamindustrytoinaproveChineseenterprises’technologymadmanagementlevel，andtoexpandsmarketshareindevelopedcountr

11、iesanddevelopingcountriesChineseeconondcpolicyshouldencouragehightecheutelprisesandtradifinnalmauufacturingenterprisestodoFDIandtheauthorsuggestanecmmmicconmlunityamongChinaJapanandKoreaetc，shouldbeestablishedConcendngin

12、ternationalmanagingstrategyofChineseenterprises，thechaptersuggestsChineseenterprisesshouldpaymoreattentionoftherepresentationinChinaofforeiguenterprisesConcerningdirectexport，firstitisveryimportanttosetrepr“esentationint

13、hetalgetcountrymadseconditisaveryusefulmethodforChineseenterprisestobecomeasupplychainofinternationalenterprisesConcerningFDL，ChinesebigenterprisescouldnlelgesomeWesterUdesigningfinns，hightechlaboratoriesetctogetadvanced