中石化集團發(fā)展電子商務的應對策略.pdf

1、大連理工大學碩士學位論文中石化集團發(fā)展電子商務的應對策略姓名：王本龍申請學位級別：碩士專業(yè)：工商管理指導教師：仲秋雁20010301J、Ji川『人’1≯ll；I_’似論乜AbslractAbstractWiththedevelopmentofthecomputernetworkandthecommunicationtechnologytheprocessanddeliveryofinformationisbeyondthe1iml【of

2、thetimeandareawhichmakesitaworldwidedevelopingtrendfortheeconomytobeweb—basedandglobalizedTheneweconomymodelsbringthechallengesforthetraditionalmodelsBecausetheemergenceoftheE—commercenteetstheneedoftheneweconomy，E—comme

3、rcehasbeendevelopingVeryfastWeourselvescouldexperiencetheimportanceoftheEcommercefromthegrowthoftheEcommercewebsitesIothepromotionofthemediaEcommerceprovidesnotonlythenewdevelopingspacefortheenterprises，butalsothenewways

4、toimprovelhecompetitiveabilitiesEcommerceisbecomingthemaincommercialmodelintheknowledgeeconomyeraTheenterprisewhodidnotgrasptheopportunitytodevelopEcommercewillbewashedoutbythemarketSo，itisamustforeveryenterprisetodevelo

5、pEcommerceFacingwiththeprosperousdevelopmentofE—commerce，WhatlsthestrategyoftheSINOPECwhoisoneoftheworldls500strongestcompaniesThisarticlebeginswiththefundamentalknowledgeofEcommerceOntheanalysisofthenecessityoftheSINOPE

6、CtodevelopEcommerce，itdiscussesthedevelopingstrategieswhichincludest11eDcI。fcctmgandrebuildingoltheIntranctorganizationrebuildingandprocessreengineering，cybermarketing，settingupvirtualenterprise，managingsupplychainsbuild

7、ingeplatformoftransactionanddevelopingdeliverysystemAttheendofthearticleitIntroducesthequestionsforSINOPECtodevelopEcommerceKEY：web—basedeconomy，globalization，Ecommerce(E—C、e—business，E—B)organizationtransformationproces