濟(jì)南正昊化纖營(yíng)銷戰(zhàn)略研究.pdf

1、大連理工大學(xué)碩士學(xué)位論文濟(jì)南正昊化纖營(yíng)銷戰(zhàn)略研究姓名：王學(xué)棟申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：韓大衛(wèi)20030301AbstractThepaper’SresearchfieldismarketingstractegywhichbelongstotheenterprisefunctionstractegicsystemItismyobjectivetofindtheproblemsbystudyingthemarketingst

2、rategicofyinan歷enghaoAdvancedFtb02“Co，Ltd，andtousetheknowledgeIlearnedtogivesomesuggestiononmarketingstrategySoIcandomyendeavorforthedevelopmentofOarcorporation，thenenrichthetheoryresearchofenterprisetacticSyntheticanaly

3、sismethodofinvestigationresultswasadoptedinthepaperByanalyzingexternalcircumstancesandinternalfactorsofthemarketingofyinanZhenghaoIfindoutthethreatcausedbyexcesscompetitionand10wer＼profitsoftextileindustry、theopportunity

4、ofrisingdemandbroughtbythejincreasingpopulationandODPthesuperiorityliesinintegralmanagementandproductqualityandtechnologyinnovation，aswellastheinferiorityexistsinmarketingsystemandfinanceaffairsUsingtheS柑rmethodtoanalyze

5、themsynthetically，IputforwardthethoughtsofstrategicmarketingandstrategictargetmakeJinanZhaohaothesecondlargestchemicalfibersupplierandafamousenterprisewithnewchemicalfibermaterialTheenterprisestrategicprogramminghadbeend

6、rawn，andthemethodwhichCanbemeasuredorcontrolledhadbeenputforwardAtlastI娃出eaprospectaboutthedevelopmentoftheenterprisemarketingThepaperisorganizedbyseveralpartsasfollows：FirstlyisprefaceSecondlyistheanalysisofexternalcirc

7、umstance；Thirdlyistheanalysisofinternalfactor：FourthlyistheanalysisofSWor：Fifthlyisdecisionmakingofmarketingtactic；Sixthlyishowtoputthemarketingstrategicintopracticeandtocontrolthem；SeventhlyaresomeproblemsandprospectsKe