華盛頓職場及社交界演講熱一瞥

1、洪靜怡博士2011年5月18日,淺談美國講演撰稿技巧,1,演講主題 : 從跨文化交流的視角，簡介美國演講技巧。希望有助聽眾 知己知彼，在國際交流中有效傳遞信息，促進了解，建立互信。演講要點I. 時代特點Age of globalization, Age of Communication, Age of PersonalityII. 通過簡介華盛頓地區(qū)演講訓練以及蔚然成風的演講熱了解公眾面臨信息時代知識爆炸的局面需要各

2、行各業(yè)的專家梳理，綜合，簡化各類信息，并能深入淺出地講出來。 III.培訓熱，點評名人領導人演講蔚然成風,2,新時代的新挑戰(zhàn),歷史的回顧 林肯，丘吉爾，拿破侖，撒切爾，等演講風格的傳承與發(fā)展 現(xiàn)代領導人中出類拔萃的演講者 歐巴馬，布萊爾，克林頓，里根,3,華盛頓職場及社交界演講熱一瞥,首都演講者俱樂部 訓練三分鐘演講及禮儀 Pause, Poise, Power美國婦女新聞工作者協(xié)會美國專業(yè)演講者協(xié)會

3、新聞記者協(xié)會社交演講俱樂部,4,專業(yè)培訓 專家點評,Laban Movement,Susan Miller,聲音診斷及訓練 “Unlock Your Vocal Power” by voice trainer Susan Miller演講撰稿全方位培訓點滴 如何做到態(tài)度誠懇，風度優(yōu)雅，內容充實立論清晰，肢體語言恰如其分 專家點評新趨勢 拉班專家評歐巴馬國情咨文 民主黨培訓青年領導人演講 技巧,

4、5,非語言傳達信息的重要性The Importance of Non-Verbal Communication,Power Presence 穿著使你成功 形象設計Eye contact （與聽眾對視表達自信）Power Gesture 手勢，姿勢 （站有站相，坐有坐相）,6,Tools for Giving Presentations 準備演講步驟須知,7,Audience Character

5、istics 了解聽眾,Who are your listeners, and what is their relationship to your topic?How well informed are they about the subject matter?What do they need to know?What do they know about you? Are there other obstac

6、les, history, or expectations that you need to take into account?What presentation techniques might best capture their attention and get your points across most effectively (e.g., demonstrations, personal stories, multi

7、media?) Example: lectures at Inter-American Defense Institute, Steve Jobs’ commencement speech at Stanford U,8,Logistics 細節(jié)清單,Presentation TopicDatePresenter(s)Presentation LocationMeeting Coordinator and Pho

8、ne numberSite Contact Person and Phone numberNumber of People AttendingHandoutsRoom SetupEquipment and Supplies Example: CS speech at a forum, my speech on “Chinese Concept of Food and Health Presentation”,9,

9、Presentation Context 演講形式，時間要求，場地，等細節(jié),Is the presentation formal or informal?Who will speak before and after you? What do they plan to say?Are you the first or last speaker of the program? The day? The morning or afte

10、rnoon?How much time do you have for the presentation? Will the physical setting of the room require you to adapt your presentation in any way?When you present, will the audience have just finished eating, drinking, wo

11、rking, or doing something active? Examples: Key note speech, dinner speech, luncheons, Some Chinese speakers tend to give very long speeches and totally lose the audience. (Personal observations) Nankai U experien

12、ce, etc.,10,Preliminary Planning 初步準備演講稿 列出大綱，組織材料,Topic, Requested by:Objectives List of Main Messages: What must the audience understand and remember from your talkList of Supporting Facts: What facts support

13、your main messages?,11,Presentation Outline 演講大綱,Your Content 內容 Opening 開場白A compelling opening is needed to get your audience’s interest and attention.  Define the purpose of your talk Establish your

14、 credibility Describe the importance of the topic: what is in it for them? Preview briefly the main points to be covered   Body: 內容正文 Get across the main points of your presentation Conclusio

15、n: 結語 Summarize your contentChallenge the audience to take action,12,Writing your speech 撰稿提示,Making effective word choices: accuracy, coherence (signposts, previews, final summaries), appropriateness, etc

16、.Selecting an appropriate style： written vs. oral style (Bill Clinton’s Farewell speech, Steve Jobs commencement speech)Focus on issues (Hillary Clinton’s speech)Sound bite （擲地有聲的短句）The Rule of Three: We remember th

17、ree things. The rule of three is the oldest in the book – Aristotle wrote about it in his book Rhetoric. Put simply it is that people tend to easily remember three things. There are three parts to your pres

18、entation: the beginning (opening), the middle (body), the end (conclusion).,13,Examples of lists of three:,Presentation essential: rehearse, rehearse , rehearseVeni, Vidi, Vici (I came, I saw, I conquered) Julius Caes

19、ar“ “Our priorities are Education, Education, Education” Tony Blair A Mars a day helps you to work, rest and play. Advertising slogan Winston Churchill’s famous Blood Sweat and Tears speech was a classic

20、example of the rule of three. What he actually said was “I can promise you Blood, Sweat, Toil and Tears”.  No Way, No How，No McCain (Hillary Clinton’s Prime-Time Speech, August 26, 2008),14,Three Presentation Ess