韓國移動商務(wù)的發(fā)展以及其對中國的啟示.pdf

1、上海交通大學(xué)碩士學(xué)位論文韓國移動商務(wù)的發(fā)展以及其對中國的啟示姓名：徐志女兄申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：陳繼祥20040114The Development of the Mobile commerce in Korea and its Impact on the China Market A b s t r a c tThe information industry of today’s world is moving a

2、t whirlwind pace and constantly re-inventing itself. Two particular developments to note are the increase in mobile forms of communication and the breakthrough of the Internet. The combination of these two is a dream com

3、e true for most, and provides limitless market opportunities. In comparison to cable networks, the early stages of the wireless internet development already had a good basis of mobile terminals and experienced users, mak

4、ing the development of the wireless internet even more explosive. China is already developing its wireless internet and has come reasonably far to date, however, the scale of the overall market is still small, with few h

5、igh-level wireless network applications. The wireless internet in China is still in its fledgling stages, and its future is unpredictable. Primarily, this article provides an understanding of the worldwide state of devel

6、opment of the wireless internet, and then, the particular situation of the wireless internet in the Korean market. Analysis of a case study of the Korean mobile enterprise, SK Telecom, provides a good indication of the s

7、hape of China’s own wireless internet future, predicting trends of future developments, as well as this writer’s own thoughts about how the future will play out in this industry. Through extensive research of the wirele

8、ss internet industry, this writer has gained a comprehensive understanding of the current state of the industry and its future trends. Certainly, large differences between the wireless internet and the traditional intern

9、et are the monopolization of the enterprises and the complexities concerned with technical standardization, as well as a lack of dependence on ‘connectability’. This writer hopes to cover the business climate for the wi

10、reless internet, and some of the problems that it faces, as well as provide some constructive solutions. Through examination of the wireless internet industry, this writer provides a prediction for the future trends of C