三環(huán)信息產業(yè)有限公司市場營銷的戰(zhàn)略與實踐.pdf

1、b孓工分類號——UDC——孝卞科技大浮碩士學位論文三環(huán)信息產業(yè)有限公司市場營銷的戰(zhàn)略與實踐學位申請人：周興劑學科專業(yè)：工業(yè)工程指導教師：趙英俊教授論文答辯日期2壁Q5：壘：26學位授予日期y778597密級——答辯委員會主席揚匿生評閱人夏送苤星籃垂狂蕉壬華中科技大學碩士學位論文AbstractFormulationandimplementationofstrategyisasystematicengineeringInthisdisse

2、rtation，withmethodsofIE(industryEngineering)，formuIationandimplementationofthemarketingstrategyforTri—RingInformationIndustryCo，LtdwassystematicallyinvestigatedThemaincontentsincluding：Systematicanalysisofexternalmarketi

3、ngenvironmentofthecompanySOastostatetheindustrystatusoflifecycle，marketingdemands，competitionandthekeyfactors，alsotheinternalresourcesandcompetencestOidentifythecompany’Sstrength，weakness，opportunitiesandthreatsAccording

4、totheseconclusions，thedirectionofthecorporatestrategyisdeterminedbymeansofSWOTanalysisinfurtherthemarketingstrategyofthecompanyisformulatedDirectionsandgoalsofmarketingstrategyandthecompetitivestrategyareconfirmedBysegme

5、ntation，targetingandpositioningoftheproductmarket，andthemarketingmixtacticsaredecidedAsthesafeguardmeasuresofmarketingstrategyimplementation，thecorporatecultureinbothspiritandruleisputemphasisonreformingandsupplyinginthi

6、sdissertationTri—RingInformationIndustryCo，LtdhasachieveddistinctresultsaftertheimplementationofthemarketingstrategyThefirsttwoyear’Sgoalsofa3yeargoalsonthemarketingstrategyhavefulfilledTheannualsalesof2003is110millionyu

7、an，525piecesofterminalsweresoldTheannualsalesof2004is409millionyuan，4196piecesofterminalsweresoldAtpresentthecompanyisgoingtOthethirdyearwhileimplementingmarketingstrategyandhasgoodprospectsBystartingtheproductmarket，the