金融服務(wù)市場(chǎng)營(yíng)銷戰(zhàn)略問(wèn)題[外文翻譯]

1、畢業(yè)論文（設(shè)計(jì)）外文翻譯畢業(yè)論文（設(shè)計(jì)）外文翻譯題目：金融營(yíng)銷研究一、外文原文標(biāo)題：StrategicIssuesfFinancialServicesMarketing原文：Itiswidelyacknowledgedthatderegulationhasblurredthedistinctionsbetweenfinancialservicesproviders.Financialservicesusedtobethoughtofas

2、agroupofdistinctindustries:bankinginsurancesecuritiesthriftscommercialcredit.Eachindustryhadadistinctrole.Bankstookdepositsmadeloansofferedothertransactionaccountssuchascreditcards.Lifeinsurancecompaniesofferedprotection

3、tosomeextentprovidedlimitedsavingsopptunities.Securitiesfirmsofferedthechanceofgeneratingwealththroughinvestment.Pricesfallserviceswererelativelyconstantevenwhennotregulated.Asaresultcustomersoftenbasedpurchasedecisionon

4、loyaltyonprirelationshipswithfinancialinstitutions.Howevertodaytheemergingindustryisfinancialservices.Soonallthatwillremainoftheoldindustriesarethenamesofthefoundinginstitutions—eventhosearechanging.Dodiversifiedfinancia

5、lservicescompaniesmerchiseretailersposeathreattotraditionalservicesprovidersDiversifiedfinancialservicescompaniesareafterallbuiltfromawkofprovidersrepresentingseveraltraditionalindustriesmerchiseretailersarefastpositioni

6、ngthemselvesasleadersinfinancialservices.Arthurersenhascosponsedthreesurveystoprovideinfmationfleadersinthefinancialservicesindustry.Theywerecommissionedbecausetheleadersineachindustrywantedinfmationonthefollowing:?Howar

7、etheroleschanginginbankingIninsuranceInsecurities?Whatarethefcesdrivingthischange?Whatarethecustomerperceptionsineachindustry?Whataretheindustrytrendsstrategieswithrespecttoconsolidationbankacquisitionofbanksisbothdesira

8、blelikelyby1990.TheBanksView:Acquisitions?Methan50%oflargestbanksbelievetotalderegulationofbankacquisitionindifferentregionsdesirable.?Lessthan4in10believefullinterstatebankinglikelyby1990.?Almost9in10believesomederegula

9、tionofbanksacquisitionofnonbankfinancialinstitutionsdesirablelikelyby1990.?Methan7in10believesomederegulationofbanksnonbankacquisitiondesirablelikelyby1990.?6in10believeregulatyresponsibilityffinancialservicesindustrysho

10、uldbeassignedtoasingleagency.Ifthesefindingsbecomerealitythestructureoffinancialserviceswillchangedramatically.Thechangeinregulationsonwhocanownbanksonwhombankscanownwillerodethevaluesestablishedfromthewaveofbankfailures

11、ofthe1930s.whodobankersbelieveshouldhavetheregulatyresponsibilityfthefinancialservicesindustryasawholeSixoutofeverytenofthelargestbanksbelievethattheresponsibilityshouldbeassignedtoasingleagency.Furthermetheybelievethati

12、tshouldbeafederalresponsibilitywiththesameregulationsfallproviders.Thesurveysalsoshowedthatlifeinsurancecompanieswryaboutbankingderegulationtheimpactofbanksenteringtheinsurancebusiness.Interestinglyenoughtheyarenotconcer

13、nedaboutderegulationwithintheirownindustry.Withinthesecuritiesindustryderegulationbeganmethantenyearsagowhencommissionswerederegulated.OnecurrentregulatyissueisthepotentialremovalofGlassSteagallotherregulationsrestrictin

14、gbanksfromoperatingincertainsegmentsofthesecuritiesindustry.TheimptanceofGlassSteagalltotheindustryisindicatedbythebitternesswithwhichitsremovalisbeingfought.EconomicFluctuationAnotherquestionrelevanttomarketingis:“Whatp

15、ressuredoeseconomicchangeplaceonprofitsoffinancialservicesproviders“ThesurveyresultsindicateTheTheBanksBanksView:View:AcquisitionsAcquisitions?Methan50%oflargestbanksbelievetotalderegulationofbankacquisitionindifferentre

16、gionsdesirable.?Lessthan4in10believefullinterstatebankinglikelyby1990.?Almost9in10believesomederegulationofbanksacquisitionofnonbankfinancialinstitutionsdesirablelikelyby1990.?Methan7in10believesomederegulationofbanksnon