李寧集團(tuán)的品牌營銷策略研究

1、市場營銷專業(yè)畢業(yè)設(shè)計二0一0年十一月十一月班級學(xué)號學(xué)科專業(yè)學(xué)科專業(yè)市場營銷市場營銷學(xué)生姓名學(xué)生姓名指導(dǎo)教師指導(dǎo)教師李寧集團(tuán)的品牌營銷策略研究李寧集團(tuán)的品牌營銷策略研究3AbstractWiththerefmopeningupofachievementsinChinasindustriesincreasinglyevidentinthenationaleconomywasunprecedentedincreasepeoplesliving

2、stardshavegreatlyimprovedwebelievethisgoodsituationinthefuturealongtimestillbegratifyingtothepeoplesofthewld.Asanintegralpartoftheclothingindustryourlocalsptsdressincostumesfromanyexternalsptsbrimpactafterexperiencedtemp

3、aryslumpafterusheredinthestrongrisethisrisestoLiNingantalocalsptsclothingenterprisesgooutsomanyChinesepeoplesawthenationaldressofspringhope.InrecentyearsChinassptsapparelindustryisdevelopingrapidly.Butthecoexistenceofcri

4、sisopptunitywiththedevelopmentdestructioninhighlyinternationalizedtodayontheonehsptsapparelmarketpotentialishugetradesmeprofitablefsptsclothingEnterpriseprovidesagoodopptunityfdevelopmentontheotherhahugemarketpotentialhi

5、ghindustryprofitsattractedmanycompetitsjoinleadingindustrycompetitiondecentralizedintensification.HowtodobiggerstrongeritisalotoflocalsptclothingenterprisesarefacingthemostseriousproblemhowcanIbecomeasimilarevensurpassin

6、gNikeAdiotherinternationalsptsclothinginlargeenterpriseswhileatthesametimetoavoidbeingswallowedupbythewellestablishedenterprisesitisalsowththinkingaboutfmanyenterprises.Therefethebrofmininfmationsuperdevelopedtodayhasbec

7、omeparticularlyimptant.ThisarticleonthebasicsituationofLiNinggroupbrsbrmarketingproblemsinabriefintroduction.Analysisofthecausesoftheproblemonregionaleconomicconditionscompetitivesituationfirmsownresourcesbrbuildingconsu

8、merproductfeaturesotherbrrelatedfactsfanalysis.FinallyonthebasisoftheanalysistodevelopamarketingstrategyfLiNingGroupbrthemainapplicationofmarketingmethodsareadvertisingmarketingsalespromotion.Hopethisarticlewaspreviously