開發(fā)企業(yè)文化作為一種競爭優(yōu)勢【外文翻譯】

1、1外文翻譯外文翻譯原文DevelopingcpatecultureasacompetitiveadvantageGolnazSadriBrianLeesAbstractDefinestheconceptofcpatecultureshowshowitaffectsganizations.Cpationsthathavebeensuccessfulinestablishingfosteringpositiveculturesareprof

2、iled.Theauthsfindthataneffectiveculturemustbealignedwithemployeevaluesbeconsistentwiththeenvironmentinwhichtheganizationoperates.Whileitisbesttoestablishapositiveculturewithwhichemployeescanidentifyduringanganizationsinf

3、ancyitispossibletochangeanexistingculture.Suchchangeisbestaccomplishedbymodelingdesiredbehaviatalllevelsofmanagementbyplanningeventsthatfosterfrequentinteractionamongcrossfunctionalemployees.Concludesthatapositiveculture

4、canprovideasignificantcompetitiveadvantage.IntroductionCpateculturehasbecomeanimptanttopicinbusinessprimarilyduringthelasttwodecades.Whilecpatecultureisanintangibleconceptitclearlyplaysameaningfulroleincpationsaffectinge

5、mployeesganizationaloperationsthroughoutafirm.Whilecultureisnottheonlydeterminantofbusinesssuccessfailureapositiveculturecanbeasignificantcompetitiveadvantageoverganizationswithwhichafirmcompetes.Thispaperwillreviewhowth

6、econceptofcpateculturebecamepopulardefinecpatecultureshowhowitaffectsrealwldganizationsconsiderwaysinwhichculturalchangemaybebroughtabout.TheriseofcpateculturePeoplecomefromavarietyofethnicbackgroundsculturalheritageshav

7、eavarietyofpersonalitieshavebeenshapedbyadiverserangeofexperiences.Whenpeoplefromdiversebackgroundsarebroughttogetherinawkenvironmentthesefactswillmanifestthemselvesinaninfinitevarietyofways.Overtimeadominantsetofnmswill

8、emergeguidingthewayinwhichwkisaccomplishedwithintheganization.Thisphenomenongivesrisetotheconceptofcpate(ganizational)culture.CpatecultureonlybegantobestudiedappreciatedintheUSAduringthelasttwodecades.Aninfluentialbooken

9、titledCpateCultures:TheRitesRitualsofCpateLife(DealKennedy1982)popularizedthenotionofunderstingestablishingfosteringapositivecpateculture.Inlessthantwodecadessincethetimethatthisbookwaspublishedculturehasgonefromarelativ

10、elyunknownconcepttobeingwidelyrecognizedasplayingacentralroleincpatestrategy.Itisclearthatcpateculturehasbecomeanimptant3ganizationwhenabetteropptunitycomesalong.Theftressisanganizationthatisconcernedmainlywithsurvival.G

11、offeeJonesofferanothercategizationpostulatingthatcpatecultureisdeterminedbylevelsofsociability(ameasureofsincerefriendlinessamongmembersofacommunity)solidarity(acommunitysabilitytopursuesharedobjectivesquicklyeffectively

12、)theyhavedevelopedasurveythatcanaidinunderstingwhereanganizationfitsonthisscale.Thecombinationofthesedimensionsgivesrisetocategiesthattheyhavelabeledaswkedmercenaryfragmentedcommunal.Noneofthesecategiesisconsideredtobebe

13、tterthantheothers.Insteadtheyserveasawayfmanagementtodeterminewheretheirculturefitsrelativetoothertypesofcultures.Awkedcultureisdistinguishedbyhighsociabilitylowsolidarity.Individualsinthistypeofculturefeellikefamilysoci

14、alizeoften.Promotionsareachievedwkisaccomplishedviainfmalwkssubcultureswithintheganization.ThiscrespondslooselywithSonnenfeldsclubcategy.Amercenaryculturehaslowsociabilityhighsolidarity.Individualsdonotinteractsociallybu

15、tareunitedinsupptingstrategicbusinessobjectives.Theydonottendtoexhibitastrongdegreeofloyaltystayingonlyaslongastheirpersonalneedscontinuetobemet.ThiscategyissimilartoSonnenfeldsbaseballteam.Afragmentedculturehaslowsociab

16、ilitylowsolidarity.PeopleinThistypeofganizationrarelyinteract.Theymaywkwiththeirofficedosshutfromhome.Thistypeofculturemightbefoundinalawofficeinacompanythatisdownsizing.ThiscategywouldbesimilartoSonnenfeldsftress.Finall

17、yacommunalganizationhashighsociabilityhighsolidarity.Thistypeofcultureisoftenfoundinsmallstartupcompanies.Membersofsuchanganizationwkverycloselytogetherflonghourswilllikelysocializetogether.Theystronglyidentifywiththecpa

18、teculturehaveahighsenseoffairnesssothatrewardsaresharedequally.ThiscategyismostsimilartoSonnenfeldsacademy.Categizinganganizationsculturecanhelpmanagersinseveralways.Firstcategizingthecultureisaprecurstobetterunderstingt

19、heprosconsofthatparticulartypeofculture.Secondaclearunderstingoftheircpateculturecanassistmanagersingettingthecrectpersonganizationmatchwhenrecruitingfnewemployees.Thirdknowingwhereacompanyisrightnowcanassistmanagersinma

20、kingdecisionsaboutprogresstowardculturalchange.BenefitsofapositivecultureAnganizationthatisabletomaintainapositivecultureislikelytoenjoymanybenefits.Whenganizationmembersidentifywiththeculturethewkenvironmenttendstobemee

21、njoyablewhichboostsmale.Thisleadstoincreasedlevelsofteamwksharingofinfmationopennesstonewideas.Theresultingincreasedinteractionamongemployeesactivateslearningcontinuousimprovementbecauseinfmationflowsmefreelythroughoutth