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1、本科畢業(yè)論文（設(shè)計(jì)）外文翻譯原文：原文：BrsBringThetwentyfirstcenturyhasseencompaniesrecognizethepowerofastrongbr.Atthetimewhentheglobaleconomyissubjecttochangingmarketdynamicsheightenedcompetitiontheroleofbrsinthecommercialdomainhasneverbe

2、engreater.FurthermewiththewarinthedleEastcausingpoliticaleconomicuneaseinvestscustomersemployeesarequestioningwhomtheycantrusttheabilityofafamiliarbrtodeliverprovenvalueisundeniable(Khermouch2002).Brsbrmanagementhavebeen

3、keyfocalareasfacademicspractitionersalike.Theabilityofastrongbrtodifferentiateitselffromsimilarcompetitsisnotinquestion.Nonprofitbringappearstohavecomeofage.TheHabitatfHumanitybrfexamplewasrecentlyvaluedat$1.8billion(Que

4、lchetal.2004)reinfcingthesignificanceofthepracticeofbringtononprofitganizations.Itisarguedthatsuchrecognitioniswelloverdue.Histicallynonprofitshavebeenrelativelyslowtoadoptbringpracticesbecauseofdifficultiesincommittingi

5、nternalstakeholderstotheprocess(Grounds&Harkness1996)aperceptiononthepartofsomenonprofitmanagersthatbringistoo“commercial”evenimmal(Ritchieetal.1998).Furthermetherehasbeenconcernthatfmallyrecognizingaityasabrmayhaveanega

6、tiveimpactondonationsaspotentialdonsmaybelievethosetobeunjustifiableexpensesinappropriateuseofdons’moneyinvolvedinbring(Grounds2005).Despitethisunderlyingreticencetouse“commercial”terminologynonprofitganizationshaveincre

7、asinglybeenconcernedwiththemaintenanceofaconsistentstyletoneofvoiceensuringthataconsistentpersonalityisprojected(Tapp1996).FurthermeGrounds(2005)arguesthatsuchpracticesaretheveryessenceofmeholisticmannerhaveconsideredvar

8、iousthemessuchasbrsasalegalinstrumentasadifferentiatingdeviseasacompanyasanidentitysystemasanimageinconsumers’mindsasapersonalityasarelationshipasaddingvalueasanevolvingentity.Inthenonprofitcontextthesedefinitionsarepart

9、icularlyhelpfulastheyidentifytheneedtoconsidernotonlyallthatisassociatedwiththebrnamebutalsoallthebractivities.MecontemparyistheholisticdefinitionofferedbytheUnitedKingdom’sNationalSocietyfthePreventionofCrueltytoChildre

10、nbrwhichencompasseswhotheyarewhattheysaywhattheydothesetofrelationshipsbuiltonthat.HisticalBackgroundItisthoughtthattherootsofbrslieinGreekRomantimeswheresignsroutedeionstoshopswerecarvedinstonethereweremarkings(thoughtt

11、obebrs)appliedtopiecesofsilver(Riezebos2003).Giventhewidespreadilliteracyinthiserathesignsusedbytraderswerepicturesmapsofwheretheproductsweresoldweretheonlywaytoeffectivelycommunicatewiththeconsumer.InEuropetheEnglishwd“

12、br”wasprobablyconceivedinthedleAgesasadegenerateoftheoldNsewdbrrwhichreferstothebringofcattletodenoteownership.Atthistimethreetypesofsignswereusedonproducts:craftsmanguildcitysigns.Thecraftsmansignswereamethodofidentific

13、ationnmallyappliedtothebottomofaproductassuchtheyhadlittleeffectonstimulatingpurchaseunliketoday’sbrs(Riezebos2003).Theguildmarkswereusedtoguaranteethequalityofaproductmaybecomparabletothecontemparyqualitycertificatessuc

14、hasthoseusedinthepreciousmetalgemindustries.Acitysignwasusedtostatewheretheproductwasmadeasislikethecontempary“madein”assurance.AfterthedleAgestheuseofbringdevelopedastradeincreasedtradesmenwishedtoberecognizedftheirprod

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