中國文化走出去的三個策略【外文翻譯】

1、本科本科畢業(yè)論畢業(yè)論文外文翻文外文翻譯外文外文題目：目：StrategiesfChineseCultureOutgoing出處：[J]Internationaltradeissues200707作者：者：ZhangYu原文：文：StrategiesfChineseCultureOutgoingWiththetrendofeconomicglobalizationculturaleconomyasafresheconomicfmispla

2、yinganincreasinglyimptantroleinthewldeconomicarena.Asakeycomponentofinternationaltradeculturalbusinesshasbecomeakeysectwithstrongcompetition.AstheAmericanscholarWolfsaid“CultureEntertainment—insteadofthosemerealisticcarm

3、akingsteelindustryfinancialservices—arequicklybecomingthenewdrivingwheelofglobaleconomicdevelopment.”China’stradeislistedamongthewld’stopthreeitsculturaltradehasgreatlyincreased.Howeveritsincreaseincultureexptsislaggingb

4、ehindthetradecategyofothercountries.TheexptationofChineseculturalproductsisstillveryweakwhichpresentsbothachallengeanopptunityfChina’sculturalcompanies.It’simptanttochoosetherightstrategiestowinopptunities.1Bringstrategy

5、Theadverseofexptationofculturalproductsreflectsnotonlythenumberofproductsbutalsothenumberofhighendbredproducts.DevelopedcountriesareperatingChinabyusingbredproducts.China’sculturetradeshouldalsofocusonusingbredproductsin

6、themarketplace.RecognizableChinesebrsmustbedevelopedtowidentheinfluenceofChineseculture.haveachievedgoodresults.FexampleindertopromoteKeanculturalproductstheKeangovernmentsetupaprojectinvolving“frontierstations”intargete

7、dcountieswithofficesinBeijingTokyoothercites.Theseofficesaredoingmarketresearchdevelopmentpromotiontoestablishgoodsaleschannels.Thesaleschannelsinnowadaysarenotonlyfunctioningofdistributingproductsbutalsotriggeringconsum

8、ptioncreatingnewmarketneeds.ToestablishsaleschannelsfChineseculturalproductshasbecomeanurgenttaskfacingeachofusintheindustry.China’sculturaltradeisrestrictedbylimitedproductionsalowmarketrateinsufficientoverseasmarketing

9、inputtheabsenceofoverseassaleschannelsoffices.China’sculturaltradeneedstohaveitsownsaleschannels.Ibelievewecandothejobfromtwoaspects.Firstlybygettingholdofthehighendsaleschannels.Secondlybymovingthesalesteamfward.Togetaf

10、ootholdinthesocalledhighendsaleschannelswouldsecurethemainstreamcustomershighendplatfms.ThesemarketswouldpromoteChina’sbredculturalproductsdeepentheinfluenceofChinesecultureinthelongterm.Itwouldalsobebeneficialtobuildsal

11、esofficesinkeycitiesinAsiaAmericaEuropeotherregionstomovethesalesteamsfwardtodoresearchpromotionintargetedmarkets.AllthesewouldhelpbuildsecurestablesaleschannelsfChina’sculturaltrade.Weneedcreativemindsflexiblesystemstob

12、uildtheoverseassaleschannelstohavenewexplationsdiscoveriesinfieldslikeconceptscapitaltalents.Atthesametimefnationalpolicieswesuggestbreakinglocalprotectionsthelimitationsofcurrentpoliciesinbuildingfarreachingusefulflexib

13、leoverseassaleschannelsfChineseculturaltrade.3.thestrategyofmainbodiesLiChangchunmemberoftheStingCommitteeofthePoliticalBureauoftheCPCCentralCommitteesaidthekeytoexptofChinesecultureisproductsenterpriseswhicharethemainbo