人文奧運(yùn)和中國文化產(chǎn)業(yè)“走出去”戰(zhàn)略.pdf

1、北京工業(yè)大學(xué)碩士學(xué)位論文人文奧運(yùn)和中國文化產(chǎn)業(yè)“走出去”戰(zhàn)略姓名：楊春申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：國際貿(mào)易學(xué)指導(dǎo)教師：楊松華20050501北京丁業(yè)大學(xué)經(jīng)濟(jì)學(xué)碩士學(xué)位論文AbstractAfteranalyzingdomesticandoverseascultureindustrytheories，thisdissertationexplainedthedeepconnotationof‘‘HumanisticOlympics“’andre

2、latedittoChineseculturedevelopments，thenitputforwardthestrategysystematicallyhowChinesecultureindustrytakesadvantagesof“HumanisticOlympics”tostepintotheworldmarketTheoriesofcultureindustryweresortedasbasictheoryandapplic

3、ationtheoryThebasictheorystartedfromBimainghalTl’Sculturecenter’SstudyonmasscultureandcultureindustrywhereasapplicationtheoryfocusedonhowtoindustrializecultureAtthesametime，itpointedoutChinesecultureindustry’Sstudy’Sshor

4、tcomingsThisdissertationexplainedtheconnotationof“HumanisticOlympics”indetails，introducedthepresentsituationofChinesecultureindustryandanalyzedtheadvantagesanddisadvantagesofChinesecultureindustryThenexplaintheconnotatio

5、nofChinesecultureindustry’Ssteppingout，namely，thatisreferringnotonlytosellingChinesecultureproductstooverseasmarket，hutalsoattractingforeigncustomerstocometoChinathemselvestoexperienceChinesecultureandconsumeChineseCultu

6、reproductswithinChinaMoreoverthisdissertationanalyzeddialecticallytherelationshipbetween“HumanisticOlympics”andChinesecultureindustry’SsteppingoutstrategyInresponsetoChinesecultureindustry’Sadvantagesanddisadvantages，inC

7、hapter4thisdissertationputforwardsomemeaningfulideasonhowChinesecuItureindustrytogrowbigger&strongerandstepoutofChinatocompeteintheinternationalmarketConstructivestrategieswereprovidedindetailsfromperspectivesofculturere

8、sourcesintegration，marketing，investmentsystem，humanresources，cultureindustryagencyculturebrandnaineandlegalsystemconstructionbeforeandduring‘‘2008OlympicGatnes’’Keywords：HummaisticOlympics，Chinesecultureindustry，Stepping