我國服裝業(yè)實(shí)施“走出去”戰(zhàn)略的探討.pdf

1、Y771502袒旦大學(xué)舉校代碼：10246攀號：033025103碩士學(xué)位論文(專業(yè)學(xué)位)我國服裝業(yè)實(shí)施“走出去’’戰(zhàn)略的探討院系(所)：管理學(xué)院專姓業(yè)：工商管理名：張海斌指導(dǎo)毅搏；李元燃完成吸期：2005年4月25日隸強(qiáng)幫譽(yù)彩黜c公裂”‘擎033025103戴海斌我周搬裝業(yè)宴赫“志出去”戰(zhàn)咯f=j探討AbstractTocopewitheconomicglobalizationandChinaentryinto職疆oChinabrin

2、gsforward‘‘InvestmentAbroad’strategyChinahasbeengloballyrecognized“GarmentGiant”Alongwithstrengtheningitsgarmentindustrialcompetence，Chinaprogressivelycomesto“InvestmentAbroad”stage，Discussiononitsguidingtheorystrategicc

3、hoiceandexecution，govenmaentpolicyisvitalforthesuccessful“InvestmentAbroad“’movementThispaperintroduces“InvestmentAbroad”strategydiscussesitsguidingtheory：JohnHDunning‘‘EclecticTheoryofInternationalProduction’MoonandRoye

4、“TheoryofOwnershipDisadvantage’andKiyoshiKojima‘TheoryofMarginalIndustry”；analyzeoverseasinvestmentenvironment；makeandexecutestrategicchoices，suggestgovernmentpolicyaftercasestudySomeconclusionsaremadeasfollows：Chinagarm

5、entindustryhaspossessedbasicconditionstoinvestabroad；Chinagarmentindustryinvestsabroadwithtwoways：thefirstwayfollowingMoonandRoye‘‘TheoryofOwnershipDisadvantage”，makeinvestmentindevelopedcountriestomakeupdisadvantagessuc

6、hasweakglobalbrandsandinternationaldistributions；thesecondwayfollowingjohnHDunning“EclecticTheoryofInternationalProduction’andKiyoshiKojima“TheoryofMarginalIndustry”，makeinvestmentindevelopingcountriesforindustrialupgrad

7、eandtobreakbarrierfrominternationaltradeandregionalgroupStrategyindevelopedcountries：transnationalmergeandacquisition，transnationalallianceStrategyindevelopingcountries：overseasinvestment，step—bystepstrategythatisinvesto

8、rchoiceasmulti—bodieswithglobalcompetence；marketchoiceascountrieswithhalfpacelagbehindineconomicdevelopment；investmentchoiceastangibleinvestment，set‘upandjointventurewithmajorshares；managementchoiceasworkshopmodelWhenexe

9、cuting‘‘InvestmentAbroad’’strategyenterprisesshallgiveprioritytobuildingglobalworkforce，financingandfinancecontrol，riskcontr01ChinagovernmentshallencourageandsupportChinaenterprise‘‘InvestmentAbroad”strategyfrompolicylaw