可持續(xù)消費方式構建問題研究.pdf

1、天津商學院碩士學位論文可持續(xù)消費方式構建問題研究姓名：魏建軍申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：寇小萱20050501ABSTRACTAlongwiththelargedevelopmentofindustrialcivilizationthegiganticproductiveforceandabundantfortunewhicharecreatedbypeoplesownhandsenhancethelevelofmater

2、iallivinggreatlysince20hcentury.verindustrialwasteandlettingofandwastingonchemicalsandthegaswithoverexploitationresourcecausetodeclinationofglobalenvironmenteventhreatenthelivingofpeoplesown.Thusthesustainabledevelopment

3、theoryappearedwhilepeoplebegantoreconsiderownbehaviorandmodifiedthetraditionalidea.Inthisconditionthethesisdeeplyenrichestheconceptionofthesustainableconsumptionfromtheformationofthesustainableconsumptionmodelinthesighto

4、fenterprise.Thethesisstartswiththebasictheoryofconsumptionanalyzestheexistedproblemsandcausesinconsumptionmannersinindustrialsocietyandpointsouttheinevitabilityandnecessityofbuildingthesustainableconsumptionmodel.Thenthe

5、thesisempiricallyanalyzestheconnotativemeaningofthesustainableconsumptionbyapplyingdatainStatisticalYearbook1998andStatisticalYearbook2003summarizesthecirculareconomysustainabledevelopmentrationalconsumptionandothertheor

6、iesthatrelatedtothesustainableconsumptionstudiestheinternalrelationsbetweenthesustainableconsumptionandenterprisesandadvancesthestandpointthatcustomersatisfactioncustomerloyaltyandcustomervaluearefavorabletotheformationo

7、fthesustainableconsumption.Basedontheanalysisthethesisdissertstheeffectivemeasurestobuildsustainableconsumptionmodelfromthepointofviewofenterprisesi.e.caryoutsustainableproductiondevelopsustainableproductseducateconsumer

8、sandtakesocialresponsibilities.Thesustainableconsumptionisascientificconsumptionmodelthatharmonizeshumanwithnature.Itdisclosestherelationsbetweenconsumptionentityconsumptionlevelconsumptionstructureandconsumptionmethodan