張裕公司煙臺市場銷售渠道模式研究.pdf

1、Y862383對外經濟貿易大學工商管理碩士(淞A)掌位論文論文題目鍪搔壘亙坦臺直垣魚筐鏨遒搓式硒塞主題詞韭整萱鱧疆道攘窶研究生姓名至睦塹導師姓名簋董葒論文起止時間2Q絲生!!旦至2QQ生月AbstractThistextmainlyemphasesonthesalepracticeChangyuCompanyhasadoptedforthelocalmarketofYantaiinthepastfewyearsWhileincreasi

2、nglyenlargingitsmarketshare，thecompanyhasuninterruptedlyoptimizeditsmarketstrategyGiventherelevantlymaturelocalmarket，amplecapitalandrichhumanresources，ChangyuCompanyhasaccordinglyadjusteditsstrategiesinsalesanddistribut

3、ion，thatis，tonarrowthescopeofagents’salesandcovertheexitedareawithitsownsalenetworkinordertomakemaximumearningsMoreoveLthecompanyhasdoneitsbesttostrengthenitsfootingonrlarketbymeansoftimelyinformationfeedbackmdadjustment

4、ofitsstrategiesandtacticsformarketingandsalesinthelightoftheconsumer’SdemandPresentlNthesalenetworkOfChangyu’SYaptaiBranchconsistsOf800oddretailersatdifferentlevels，ofwhichover700；tresmallsupermarketsandhotelsThechangeof

5、outletsresultedinfivemillionmoreprofitsinfinancialstatement，seeminglysatisfactoryaspredictedButinfact，theanalysishereinshowsthatthesaidfivemillionprofitsmadein2004cameofthehigherpricingChangyuCompanysetfortheyearTheprofi

6、tsmadein2004asaresultofhigherpricingforpartproductswereasmuchasover6millionwhichChangyuHeadquarterdecidedtoinvestasadvertisementexpenditurefornewmarketsbutlocalmarketChangyu’Sfinancialstatementinthissectorshallbeinredwhe

7、ntheportionisspentTheoutletsforYantaimarkethavechangedsalenetworkhasextended，pricingsystemisdiversified，“graymarket”isinfullswing，endsellersgraduallylosetheirConfidenceinChangyuCompanytheoperatingcostofChangyu’Sdirectsup

8、plyhasincreasedbyalargemargin，a11ofwhicharefarawayfrompredictionAsanalyzedabovethewriterproposesherebythatthecurrentscaleofdirectsupplybedownsized，cooperationwiththirdpartyinlogisticsanddistributionbetakenintoaccountanda