基恩士有限公司營(yíng)銷(xiāo)戰(zhàn)略的研究.pdf

1、國(guó)內(nèi)圖書(shū)分類(lèi)號(hào)：F4061l國(guó)際圖書(shū)分類(lèi)號(hào)：33382422工商管理碩士學(xué)位論文Y821114基恩士有限公司營(yíng)銷(xiāo)戰(zhàn)略的研究碩士研究生：導(dǎo)師：申請(qǐng)學(xué)位：所在單位：答辯日期：授予學(xué)位單位：徐海鵬王丹副教授工商管理碩士普洛菲斯國(guó)際貿(mào)易有限公司2005年12月哈爾濱工業(yè)大學(xué)哈爾濱工業(yè)大學(xué)丁商管理碩上學(xué)位論文覃皇—■——邑舅鼉——■■——曼囊皇■———田圈II————I矗目■■——量量舅量—————■皇葛■■■———磚_AbstractToday

2、ourcountryhasalreadyjoinedtheWTOMoreandmorefamouscompanyoftheworldhastransferredtheirmanufacturingcentertoChinaAfterthat，withtheindustrialcontrolproductsdevelopmentmoreandmorecompanyseethemanufacturingautomationasanimpor

3、tantfactorofrestrictingdevelopmentThisthesistakesKEYENCECHINACompanyasanmainlyexample，throughthattheKEYENCECompany’SsuccessfulexperienceinChinatoprovethathowthecompanythatmanufacturesindustrialcontrolproductsshouldupdate

4、themarketingideaconstantlyandtakethecorrespondingmarketingtacticsAroundthecentralissueofhowraisetheindustrialcontrolproductsmanagement，withthemarketingmanagement，theServemarketingtheoryasguide，regardimprovingthemarketing

5、managementofindustrialcontrolproductsasthestartingpoint，surroundedinthecenterofhowstructurewithmodernmanagementsystemofmarketing，baseontheconsumptionhabitandregionalactualconditionsandcombinewithmyworkingexperienceinthat

6、firm，Ihavecarriedonthedeepinvestigations，adoptedthedemonstrationandreiterationmethod，havesystematicallystudiedtheservemarketingstrategyofKEYENCE，thestrategyofcorporateimage，thecustomersatisfiedandenterpriseprofitabilitye

7、xisteddirectrelevantrelation，andproposessomefeasibilitysuggestionsinimprovingthemarketingmanagementandthekeycompetitivenessoftheindustriaIautomationInthesametime，thisthesisdescribeshowKEYENCECHINACompanysurvivesanddevelo

8、psfastinthemostcompetitiveindustrialcontrolproductsmarketandcarryoutrelevantstrategicanalysisFocusisputontheworkoutofstrategicmeasuresinsalesmanagement，betteradapttothemarketchangingthroughintroduetionofcustomerorientedp