study on application of internet technology in agricultural production informationization

1、<p>　　Study on Application of Internet Technology in Agricultural Production Informationization</p><p>　　Abstract: For the rapid development of the Internet in Chinese rural areas and the status of not

2、high agricultural informationization level, this paper adopts sample investigation method, making clear the reasons of low application efficiency of Internet technology in agricultural production operation. The reason of

3、 agricultural informationization backward is that rural people have obvious difference in age, gender and education group structure aspect. Insufficient understanding of Internet info</p><p>　　Keywords: Inte

4、rnet; agricultural production; application; agricultural informationization; </p><p>　　Modern agriculture is an agricultural production mode of taking information as media, closely combining land, labor and

5、capital elements, producing coordination effect, and realizing cost saving and output multiplier effect[1]. The research shows that the application degree of information technology is one of the important symbols of eval

6、uating modern agricultural development level, and the positive correlation coefficient of informationization and modern agricultural development is 0.9954[2]. T</p><p>　　The previous rural Internet applicati

7、on research focuses on network application behavior, rural information demand, and rural information quality and infrastructure construction, thinking that the demand of farmers for network information is in diversified

8、trend and rural people stay in the simple level of network operation usage and the infrastructure level is to improve[6,7]. The researches have not made clear distinction and definition of rural residents and farmers, wh

9、ich can not fully illus</p><p>　　Since the founding, China has adopted the policy of urban and rural partition. The citizens with rural registered permanent residence are farmers, and farmers live in rural a

10、rea, which strictly restricts farmers to flow to cities, and the famers are equal to rural residents. But since reform and opening-up, with the increase of population flow and rural industrial structure adjustment, peasa

11、nt groups are in differentiation. Because the identity makes farmers out of agricultural production operat</p><p>　　2 Research method </p><p>　　This paper adopts the method of literature survey

12、and sample survey combination, and the sample survey adopts questionnaire to obtain materials. Because Chinese agriculture is the small rural production economic type of taking family as an unit, the survey is conducted

13、in Xingtai, Xinji, Hengshui, Langfang, Zhangjiakou and Baoding rural areas in Hebei Province, and the samples are farmers of taking agricultural income as the main source, conducting survey for main rural labor force in

14、the family</p><p>　　3. Rural netizens and farmer group feature </p><p>　　3.1 Age structure </p><p>　　From age distribution, rural residents of using network are mostly aged 20-29, a

15、nd the secondary is people aged below 20, with the proportion rate of higher than 30%. The people aged 30-39 have higher rate of 22.7%. The rural residents aged below 39 account for rural netizens of 86.7%. The working f

16、armers are 40-49, 50-59, 30-39, 20-29, over 60 in quantity. Farmers aged over 39 account for 61.1%, and the rural netizens only account for 13.3%. We can see that rural netizens are mainly young peopl</p><p>

17、;　　From gender structure, farmers and rural netizens are males more than females. The farmer group gender difference is small, only 2%. The rural netizen group difference is great, and male is 16.6% higher than female. &

18、lt;/p><p>　　3.3 Academic degree structure </p><p>　　As shown in Figure 3, the education level of farmers are mainly junior school level or below, with junior high school the most, 49.5%, and the pr

19、imary school level or below are secondary, 44.5%. The rural netizens are junior high school, senior high school, primary school or below, university level, respectively 49.4%, 29.4%, 13.1% and 8.0%. The difference betwee

20、n farmers and rural netizens is reflected in high school and primary school groups. The farmer proportion rate of primary school or bel</p><p>　　Note: The data is from 2013 Chinese rural statistics yearbook,

21、 2012 Chinese rural Internet development status survey report </p><p>　　3.4 Using Internet content </p><p>　　The data of rural netizens and farmers using Internet content is from the survey of a

22、uthor, and the survey questions are mostly multiple choice questions. The data shows that rural netizens use the Internet content mainly for entertainment, with the rate of 64.17%, and it is related with agricultural ser

23、vice and education. </p><p>　　4. Agricultural production operation informationization situation </p><p>　　4.1 Agricultural informationization system and resource situation </p><p>　

24、　The survey shows that 24% of the farmers in rural area know that the village has information station, and 59% of the farmers don’t know whether the village has agricultural information station. 20% of the farmers don’t

25、know whether this village has information staff, and 62% of the farmers think that the village doesn’t have information staff and have never contacted with information staff. Only 17% of farmers know the information stat

26、ion in the village, and 18% of the farmers know the informati</p><p>　　4.2 Farmers’ understanding for agricultural information </p><p>　　The survey shows that the farmers of thinking it importan

27、t or very important account for 70%, and 22% of farmers think that information has general role for agricultural production, and 8% of farmers think information has no influence on agricultural production. 　　4.3 Agricul

28、tural production information channel </p><p>　　The channel of farmers obtaining agricultural information is from relatives or neighbors, agricultural salesmen and network of 74.6%, and the information from I

29、nternet accounts for 21.8%, which is 11.3% less than the information from relatives or neighbors, and information obtained from agricultural salesmen is almost the same (Figure 4). Further survey shows that when agricult

30、ural production has difficulty, 46.9% of the people will ask for help from relatives or neighbors, and 32.3% of the peop</p><p>　　Figure 5 the paths of farmers solving agricultural production difficulty(righ

31、t) </p><p>　　5. Existing problems of agricultural production informationization </p><p>　　5.1 Infrastructure construction and system of informationization are not perfect. </p><p>　

32、　Chinese rural area is a society of acquaintance and half acquaintance, and the rural activity range is relatively smaller, and they prefer to trusting acquaintance and getting information from acquaintance. But the basi

33、c agricultural infrastructure is still weak, and the service system is not perfect. </p><p>　　5.2 Informationization resource construction and utilization rate are low. </p><p>　　First, the info

34、rmation timeliness and practicability can not meet the demand of the mass. Second, “information isolated island” has serious phenomenon. </p><p>　　5.3 Internet technology application is backward. </p>

35、<p>　　The reason for this is that, first, farmers have narrow understanding of network function knowledge, and they have not realized that they can obtain agricultural production information from the network to sol

36、ve agricultural production difficulty. Second, farmers lack of understanding of agricultural information network resource and they don’t know how to obtain agricultural production information from the Internet. Third, it

37、 lacks of network application technology. The survey shows that agricult</p><p>　　6.1 Strengthening information infrastructure and system construction </p><p>　　First, it should strengthen rural

38、 basis and village information platform construction, enriching information platform work content. When information platform anwers questions for farmers, it should also regularly release relevant information. On the oth

39、er hand, it can make farmers meet the agricultural information demand in familiar life environment. On the other hand, it should cultivate farmers’ information quality and network information behavior habits. Second, it

40、should improve the populari</p><p>　　6.2 Strengthening agricultural Internet information resource construction and propaganda </p><p>　　In agricultural technical training, displaying network inf

41、ormation resource to farmers, demonstrating specific operation process and making farmers directly understand the rich and convenient network information resource are the effective paths of cultivating farmers’ modern in

42、formation quality and improving information resource utilization efficiency. </p><p>　　6.3 Improving farmers’ information resource utilization capability </p><p>　　Guiding farmers to correctly u

43、nderstand the network service, conducting computer and Internet knowledge training, operation skill training, conducting on-site demonstration, explanation and experience practice for farmers can make them understand tha

44、t computer and network are the expert and market at hand, in order to cultivate their network application habit and improve their network application technology. </p><p>　　References </p><p>　　[

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