某供電企業(yè)大客戶營(yíng)銷策略研究.pdf

1、華比電力人學(xué)程碩十專業(yè)學(xué)位論文摘要發(fā)電企業(yè)向大用戶直接供電是在新一輪電力體制改革的背景下提出來(lái)的，開(kāi)展大用戶直供將對(duì)電力系統(tǒng)的多個(gè)組成成員產(chǎn)生影響，而這當(dāng)中，對(duì)供電企業(yè)的影響無(wú)疑是深遠(yuǎn)的。為了保證供電企業(yè)的利益，供電企業(yè)就必須樹(shù)立現(xiàn)代市場(chǎng)營(yíng)銷觀念。本文就某供電企業(yè)的實(shí)際情況出發(fā)，分析了其大用戶營(yíng)銷的現(xiàn)狀，指出其存在的問(wèn)題，并對(duì)其大用戶營(yíng)銷環(huán)境進(jìn)行了綜合分析，引入客戶管理關(guān)系的相關(guān)理論，指出了在這種環(huán)境下某供電企業(yè)應(yīng)該實(shí)施的營(yíng)銷策略，并就

2、如何建立與客戶持久的關(guān)系給出了建議，最后就這些策略得以順利實(shí)施的保障一一構(gòu)建服務(wù)利潤(rùn)鏈的具體問(wèn)題進(jìn)行了分析，為某供電企業(yè)開(kāi)展大客戶營(yíng)銷工作提供參考。關(guān)鍵詞:供電企業(yè)，營(yíng)銷策略，服務(wù)利潤(rùn)鏈ABSTRACTThedireettransmissionofeleetriePowerfromGeneratorstolarger15ProPosedinthenewcontextofreform，andthisPolieyexertsanimPact

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7、ofitChain華比電力人學(xué)以旱碩十專一業(yè)’學(xué)位論文4.4.2供電企業(yè)服務(wù)利潤(rùn)鏈的鉤成分析.…‘........................……，.......................……334.4.3構(gòu)建供電企業(yè)服務(wù)利潤(rùn)鏈應(yīng)注意的問(wèn)題........……，................……，..........……33第五章結(jié)論.....……，.....……，.............……，..............

8、..................……，.，.................................……37參考文獻(xiàn)……‘..…，..............................................................................................................……38致謝.................................