外文翻譯---淺談網(wǎng)上購物的發(fā)展前景

1、<p><b>　　附錄D 科技譯文</b></p><p>　　Discussion on the development of online shopping.</p><p>　　[ Abstract] the extensive use of the Internet, the electronic commerce as well as the n

2、etwork's rapid economic development. Online shopping as a new way of shopping, widely accepted by people, online shopping market presents an one faction flourishingly situation. However, Internet users in online shop

3、ping at the same time, also facing on-line shopping areas of damage to the interests of consumers of all kinds of problems. How to provide the consumer with a stable and orderly Internet shopping e</p><p>　　

4、[ Key words] Electronic Commerce; online shopping; safety; the rights and interests of consumers</p><p>　　One, the current situation of the development of online shopping</p><p>　　The rise of e-

5、commerce, to create a global business revolution and management revolution, and with extremely important business has become a hot spot in the global economic development. With the Internet in economic activity is widely

6、 used in the network, is imperceptibly changing people's life concept and life style.</p><p>　　Online shopping as a new pattern of consumption, more attention. In recent years, online shopping goods beco

7、me more and more consumer behavior, online shopping has developed rapidly. _1according to domestic research institutions Ereli advisory and taobao.com combined survey released statistics show,2002, the domestic consumer

8、goods amounted to409l1million, online shopping is only 1780000000. From 2002 later online shopping is rising year by year, to 2006, the online shopping market has grown to2</p><p>　　Since 2006, China online

9、shopping growth rate is rapid, according to Ai Rui's advice and taobao.com joint investigation report shows,2007, Chinese network shopping market transaction volume reached 59400000000 yuan, and in 2006 the network s

10、hopping 's total turnover growth of 90.4% compared to.</p><p>　　Among them, only taobao.com network shopping transaction volume reached 43300000000yuan. In 2008, Chinese network shopping market transacti

11、on volume reached 120000000000 Yuan, a year-on-year increase of 128.5%; and in 2007compared to network shopping, amplitude is increased by nearly 40percentage points.</p><p>　　Ari Advisory newest statistic d

12、ata shows,2009, Chinese network shopping trade the forehead achieves 263000000000 yuan, than2008 network shopping trade the forehead grows 105.2%. While taobao.com trade rapid development, growth rate for 5 consecutive y

13、ears to achieve more than 100% of2009reach 208300000000 yuan, network shopping.</p><p>　　According to the Academy of Social Sciences published" business blue book" show in 2010, Chinese network sho

14、pping annual transaction volume reached 500000000000 Yuan, accounting for about3% of the total retail sales of commodities. Wherein, taobao.com online shopping transaction volume reached 400000000000yuan, a208300000000 y

15、uan in 2009growth is approximately doubled. 2010taobao.com note TIF users reached370000000, goods online number exceeds 800000000, up to the time of day 60000000people visi</p><p>　　China Business Research C

16、enter in the"2010year China e-commerce market data monitoring report" pointed out:20l0years, Chinese online retail market transactions amounted to 513100000000yuan, the next two years will exceed 1000000000000

17、yuan. The report shows, and other shopping sites such as eBay, patted network, compared fun cool days, taobao.com occupy the network shopping market share of 85.4%, in an absolutely leading position.</p><p>

18、　　The above data shows, in recent years, the rapid development of online shopping in China, Chinese network shopping in the total transaction amount, participate in online shopping, online shopping goods number, speed fa

19、st. China online shopping growth rate shows the geometric growth trend. In various shopping network, taobao.com shows the position of absolute advantage.</p><p>　　Two, online shopping features and problems&l

20、t;/p><p>　　( a ) online shopping online shopping is novel, convenient features, has a traditional shopping has many advantages, to a certain extent, make up for the traditional shopping the many deficiencies. F

21、rom the consumer point of view, compared with traditional field shopping, online shopping has the following main features.</p><p>　　1 online commodity price cheap online store is virtual, brought the price o

22、f concessions. Online shopping circulation to reduce, reduce transaction costs, allows consumers to obtain preferential price. Network and save a lot of traditional shopping malls can save the costs associated with, make

23、 online commodity price than the store of goods much cheaper for consumers, is undoubtedly a great temptation.</p><p>　　2 online shopping convenient and time-saving consumers want shopping convenience provin

24、ce. For every online shopping online shopping provides consumer convenience and shortcut. For online shoppers, selection, contrast the goods, just visit different web sites or different network store, simple for a supply

25、 of sth. and simple operation, can be completed in a short time a purchase order, and then wait for goods delivery as scheduled.</p><p>　　3 online shopping products rich in traditional shops are not easy to

26、find the goods, through a network of stores to find. For example, special size clothing, individual models of digital accessories. Available online books and computer and related products, audio equipment and products, c

27、omplementary to the traditional store certain product shortage.</p><p>　　The 4 network space. No time limit network without geographical, without borders, the scope of services showing a wide space character

28、istics. Buyers can network store to buy other city and even the world's goods. For example, taobao.com .-3 to help domestic consumers to buy overseas goods, make online consumers remain within doors, you can have C-

29、instrument exotic characteristics of goods. Internet shopping can at any time to log onto a website, choose oneself need the goods; network shop can b</p><p>　　5 online shopping to promote logistics industry

30、 development of online shopping and pay the target goods mainly small goods delivery service, have a large part in politics and deliver, therefore postal and courier has a positive role in promoting. While online shoppin

31、g credit card, as the shield, for network payment security Quanbi provides more reliable guarantee.</p><p>　　( two) online shopping issues online shopping development is influenced and restricted by many fac

32、tors, will inevitably lead to a series of new problems. The main performance in security, privacy protection, good to network, the loss of tax fraud, violation of consumer rights etc..</p><p>　　1safety onlin

33、e shopping is safe is to hinder the development of the biggest problems.</p><p>　　First of all, as a result of online shopping site safety measures are not perfect, computer virus and hacker have attack, mak

34、ing online shopping existence safety hidden danger. Secondly, our network infrastructure construction is far did not achieve online shopping activity requirements, in the access rate, reaction speed, network bandwidth is

35、 narrow wait for a respect to still exist problems, leading to shopping existence safety hidden danger. Again, due to payment security measure is not perfe</p><p>　　2the right of privacy protection problem i

36、n online shopping, lawless elements through the use of the network information. Easy to copy and steal, and do not leave traces the characteristics of crime, privacy infringement occurred frequently, causing great harm t

37、o consumers, consumer privacy protection is being hitherto unknown challenge. Some network operators, without consumer consent, on the use of personal information for commercial activities; some network operators, in the

38、 pursuit of profit</p><p>　　The 3 network fraud online shopping to enjoy convenient, affordable at the same time, it also appeared in various forms of fraud. Such as the use of QQ implementation of fraud, ch

39、eating in online using QQ to find their target, the price to sell commemoration and collection value of fir valuables, and promised to pay the deposit, the balance of cash on delivery. When consumers put the book capital

40、 accounts, never contact with you and you also did not contact with him. Again using the shopping web</p><p>　　4tax issues online shopping has its own unique features, such as no paper transmission, intangib

41、le unbounded, virtual sex strong, such as electronic payment. These unique makes the tax cannot be carried out. Especially nowadays our country is no clear shopping online tax policy, the traditional tax law system and t

42、ax collection and administration way can solve the problem of online shopping revenue. And a series of tax loopholes in management of receivable, resulting in loss of tax, the state su</p><p>　　5 consumer ri

43、ghts and interests protection problem of online shopping, consumers want their rights and interests are protected. However, consumers are obtained through the network of the corresponding goods information, not and selle

44、rs face-to-face transactions, which transactions has great potential risks. While some undesirable network enterprise, for obtain sudden huge profits, will use the consumers can't see the goods sample, can trade face

45、 to face features," blandishments" manufacture fake</p><p>　　淺談網(wǎng)上購物的發(fā)展前景</p><p>　　[摘要]互聯(lián)網(wǎng)的廣泛運用，使電子商務(wù)以及網(wǎng)絡(luò)經(jīng)濟(jì)快速發(fā)展。網(wǎng)上購物作為一種新的購物方式，廣泛被人們接受，網(wǎng)上購物市場呈現(xiàn)出一派蓬勃之勢。但是，網(wǎng)民在網(wǎng)上購物的同時，也面臨著網(wǎng)上購物領(lǐng)域損害消費者權(quán)益的種種

46、問題。如何為消費者營造一個穩(wěn)定有序的網(wǎng)絡(luò)購物環(huán)境，成為人們生活中亟待解決的問題。</p><p>　　[關(guān)鍵詞]電子商務(wù)；網(wǎng)上購物；安全性；消費者權(quán)益</p><p>　　一、網(wǎng)上購物的發(fā)展現(xiàn)狀</p><p>　　電子商務(wù)的興起，開創(chuàng)了全球性的商務(wù)革命和經(jīng)營革命，并以極重要的商務(wù)方式成為全球經(jīng)濟(jì)發(fā)展中的熱點。隨著互聯(lián)網(wǎng)在經(jīng)濟(jì)活動中的廣泛運用，網(wǎng)絡(luò)正在不知不覺中改變

47、著人們的生活觀念和生活方式。網(wǎng)上購物作為一種嶄新的消費模式，更多地受到人們的關(guān)注。近年來，網(wǎng)購商品成為越來越多消費者的日常行為，網(wǎng)上購物迅速發(fā)展起來。_1 據(jù)國內(nèi)調(diào)查機(jī)構(gòu)艾瑞咨詢和淘寶網(wǎng)聯(lián)合調(diào)研發(fā)布的統(tǒng)計數(shù)據(jù)顯示，2002年，國內(nèi)消費品消費額為409l1億，網(wǎng)絡(luò)購物僅為17．8億。從2002年以后網(wǎng)上購物逐年上升，到2006年，網(wǎng)絡(luò)購物市場已經(jīng)增長到266．5億，是2002年的21倍。</p><p>　　200

48、6年以來，中國網(wǎng)上購物增長速度迅猛，根據(jù)艾瑞咨詢和淘寶網(wǎng)的聯(lián)合調(diào)研報告顯示，2007年中國網(wǎng)絡(luò)購物市場交易額達(dá)到594億元，和2006年網(wǎng)絡(luò)購物的總成交額相比增長90．4％ 。</p><p>　　其中，僅淘寶網(wǎng)的網(wǎng)絡(luò)購物交易額就達(dá)到433億元。2008年中國網(wǎng)絡(luò)購物市場交易額達(dá)到1 200億元，同比增長128．5％ ；與2007年網(wǎng)絡(luò)購物相比，增幅上升了近40個百分點。</p><p>

49、　　艾瑞咨詢最新統(tǒng)計數(shù)據(jù)顯示，2009年中國網(wǎng)絡(luò)購物交易額達(dá)到2 630億元，較2008年網(wǎng)絡(luò)購物交易額增長105．2％ 。而淘寶網(wǎng)交易額高速發(fā)展，增速連續(xù)5年實現(xiàn)100％ 以上，2009年網(wǎng)絡(luò)購物達(dá)到2 083億元。</p><p>　　據(jù)社科院發(fā)布的《商業(yè)藍(lán)皮書》顯示，2010年中國網(wǎng)絡(luò)購物的全年交易額達(dá)到5 000億元，約占全年社會商品零售總額的3％ 。其中，淘寶網(wǎng)網(wǎng)上購物交易額達(dá)到4 000億元左右，較2

50、009年2083億元增長約一倍。2010年淘寶網(wǎng)注tif用戶達(dá)3．7億，在線商品數(shù)超8億，最多的時候每天6 000萬人訪問淘寶網(wǎng)。</p><p>　　中國電子商務(wù)研究中心在《2010年度中國電子商務(wù)市場數(shù)據(jù)監(jiān)測報告》中指出：20l0年，中國網(wǎng)上零售市場交易規(guī)模達(dá)5 131億元，預(yù)計未來兩年將突破10 000億元。報告顯示，與其它網(wǎng)絡(luò)購物網(wǎng)站如拍拍網(wǎng)、易趣網(wǎng)，樂酷天等相比，淘寶網(wǎng)占據(jù)網(wǎng)絡(luò)購物市場85．4％ 的份額

51、，處于絕對領(lǐng)先的地位。</p><p>　　以上數(shù)據(jù)說明，近幾年來，中國網(wǎng)上購物快速發(fā)展，中國網(wǎng)絡(luò)購物在總交易額、參與網(wǎng)上購物人數(shù)、網(wǎng)上購物商品種類等方面漲速迅猛。中國網(wǎng)上購物增長速度呈現(xiàn)出幾何式增長趨勢。在各種購物網(wǎng)中，淘寶網(wǎng)顯示出絕對的優(yōu)勢地位。</p><p>　　二、網(wǎng)上購物的特點及問題</p><p>　　(一)網(wǎng)上購物特點網(wǎng)上購物新穎、便捷，具有傳統(tǒng)購物

52、所沒有的很多優(yōu)勢，在一定程度上彌補(bǔ)了傳統(tǒng)購物的很多不足。從消費者角度看，與傳統(tǒng)的現(xiàn)場購物方式比較，網(wǎng)上購物具有以下主要特點。</p><p>　　1．網(wǎng)上商品價格低廉網(wǎng)上商店的虛擬性，帶來了價格的優(yōu)惠。網(wǎng)上購物流通環(huán)節(jié)減少，交易費用降低，使消費者獲得價格優(yōu)惠。網(wǎng)絡(luò)省去了很多傳統(tǒng)商場無法省去的相關(guān)費用，使網(wǎng)上商品價格比實體店中的商品要便宜得多，對消費者無疑是一個極大的誘惑。</p><p>

53、　　2．網(wǎng)上購物便利省時消費者都希望購物便利省。網(wǎng)上購物給每一個網(wǎng)購者提供了消費的便利和快捷。對于網(wǎng)絡(luò)購物者來說，挑選、對比各家的商品，只需要登陸不同的網(wǎng)站或不同的網(wǎng)絡(luò)商店，進(jìn)行簡單的討價還價及簡單的操作，就可以在很短時間內(nèi)完成一樁買賣的訂單，然后就是等著商品如期送上門了。　</p><p>　　3．網(wǎng)上購物產(chǎn)品豐富對于傳統(tǒng)商鋪不容易找到的商品，可以通過網(wǎng)絡(luò)商店找到。例如特殊尺碼的服裝、個別型號的數(shù)碼配件等。網(wǎng)上

54、提供的書籍和電腦及相關(guān)產(chǎn)品、音響器材及制品等，補(bǔ)充了傳統(tǒng)商店某些產(chǎn)品的短缺。</p><p>　　4．網(wǎng)絡(luò)空間廣闊。無時間限制網(wǎng)絡(luò)無地域、無國界，服務(wù)范圍呈現(xiàn)出空間廣闊的特點。購買者可以通過網(wǎng)絡(luò)商店買到其他城市甚至是世界各地的商品。例如淘寶網(wǎng)．-3以幫助國內(nèi)的消費者購買海外的商品，使網(wǎng)上消費者足不出戶，就可以擁有 C-儀的異國他鄉(xiāng)的特色商品。網(wǎng)絡(luò)購物可以在任何時間內(nèi)登錄網(wǎng)站，挑選自己需要的商品；網(wǎng)絡(luò)商店可以24小

55、時對客戶開放，服務(wù)由計算機(jī)自動完成，真正成為‘詠不關(guān)門”的商店。</p><p>　　5．網(wǎng)上購物促進(jìn)物流及支付業(yè)的發(fā)展網(wǎng)上購物的目標(biāo)商品主要是小件商品，送貨業(yè)務(wù)有很大一部分用政和快遞方式送達(dá)，因此郵政和快遞有積極的促進(jìn)作用。而網(wǎng)購信用卡、u盾等的出現(xiàn)，對網(wǎng)絡(luò)支付的安全陛提供了更可靠的保證。</p><p>　　(二)網(wǎng)上購物的問題網(wǎng)上購物的發(fā)展要受到諸多因素的影響和制約，必然會引發(fā)一系列

56、新的問題。其主要表現(xiàn)在不安全、隱私權(quán)不好保護(hù)、容易被網(wǎng)絡(luò)詐騙、稅款流失、侵犯消費者權(quán)益等方面。</p><p>　　1．安全性問題網(wǎng)上購物不安全是阻礙其發(fā)展的最大問題。</p><p>　　首先，由于網(wǎng)上購物網(wǎng)站安全措施不完善，計算機(jī)病毒和網(wǎng)絡(luò)黑客時有攻擊，使網(wǎng)上購物存在安全隱患。其次，我國的網(wǎng)絡(luò)基礎(chǔ)設(shè)施建設(shè)遠(yuǎn)未達(dá)到進(jìn)行網(wǎng)上購物活動的要求，在接人速率、反應(yīng)速度、網(wǎng)絡(luò)帶寬窄等方面還存在問題，

57、導(dǎo)致購物存在安全隱患。再次，由于支付安全措施不完善導(dǎo)致潛在風(fēng)險出現(xiàn)，如銀行支付密碼被泄露，消費者賬戶中資金被盜等。</p><p>　　2．隱私權(quán)的保護(hù)問題在網(wǎng)上購物中，不法分子經(jīng)．利用網(wǎng)絡(luò)中信息易于復(fù)制和竊取，且不留痕跡的特點進(jìn)行犯罪，侵害隱私權(quán)的行為屢屢發(fā)生，給消費者造成極大的傷害，消費者隱私權(quán)的保護(hù)正受到前所未有的嚴(yán)峻挑戰(zhàn)。有的網(wǎng)絡(luò)經(jīng)營者，未經(jīng)過消費者本人同意，就利用消費者個人信息進(jìn)行商業(yè)活動；有的網(wǎng)絡(luò)經(jīng)營

58、者，為了追求利潤，甚至買賣消費者個人信息。這些侵權(quán)行為嚴(yán)重阻礙了網(wǎng)上購物的健康發(fā)展。</p><p>　　3．網(wǎng)絡(luò)詐騙問題網(wǎng)上購物在享受方便、實惠的同時，隨之而來也出現(xiàn)了各種形式的詐騙。如利用QQ 實施詐騙，行騙者在網(wǎng)上利用QQ尋找作案目標(biāo)，向其低價兜售有紀(jì)念和收藏fir值的貴重物品，并承諾先交訂金，余款貨到交款。當(dāng)消費者把訂金匯人其賬戶后，就再也不跟你聯(lián)系且你也聯(lián)系不上他了。再如利用購物網(wǎng)站實施詐騙，款后收不到

59、貨的情況。還有利用網(wǎng)絡(luò)群發(fā)軟件詐騙、克隆著名網(wǎng)站實施詐騙等等。</p><p>　　4．稅收問題網(wǎng)上購物具有自己獨特的特點，例如沒有紙質(zhì)傳輸、無形無界、虛擬性強(qiáng)、電子支付等。這些獨特性使稅收工作無法有效開展。尤其是我國現(xiàn)今還沒有明確的網(wǎng)上購物稅收政策，傳統(tǒng)的稅收法律制度和征收管理方式都無法解決網(wǎng)上購物的稅收問題。而一系列稅收管理漏洞的出現(xiàn)，導(dǎo)致應(yīng)收稅款流失，國家受到巨大的經(jīng)濟(jì)損失。隨著網(wǎng)上購物的迅猛發(fā)展，稅收問題