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1、AbstractShanghaiNmalUniversityMasterofPhilosophyIIAbstractAbstractWiththerapiddevelopmentofourcountryseconomyresidentialdisposableincomealsoincreased.Atthesametimepeoplesdemfculturalproductsincreased.Withtheconstructiono

2、fwkinfrastructureinourcountrythewkcoveragemewidelythenumberofIntersincrease.EspeciallybecausetheintelligentmobilephoneismepopulartheInterismeconvenientthenumberofIntersfurtherimprovedsopeopleneedmeonlinecontentproducts.I

3、PoperationisanewbusinessmodelinChinasculturalindustrywhichwasputfwardbyTencentInthenfollowedothercompanies.ManyscholarshavediscussedalotbutsofartheacademicdiscussionabouttheIPoperationismeconcentratedinthetheyoftheindust

4、rialchain.UsingtheindustrychaintheytoanalyzedifferentIPcategiesfromfilmanimationtowkliteratureetc.WehaventseenapaperfocusononeenterprisesasacasestudyoftheIPoperation.TheauthbelievesthatthecaseanalysisofIPoperatingcompani

5、eswillhelptounderstthenatureofIPIPoperationsoastogiveinspirationtoothercontentproducerscontributetotheoverallprosperityofChinasculturalcontentindustry.IchooseTencentIncasmyresearchobjectffollowingfacts:FirstTencentIncist

6、heearliestonewhichstartedIPoperation.Seconditisthemostcomprehensiveenterpriseincludingmajityculturalentertainmentproducts.ThirdTencenthasfmeditsownmatureverticalintegrationoperationmode.SoanalyzetheTencentInccanhelpusund

7、erstfullyeachlinkofIPoperations.ThroughanalyzingeachlinkoftheIPoperationswecanfindIPoperationsgenerallyneedthreebasiclinksincludingproductionmarketingpaymentthethreeaspectsneedbigdataassupptsothebigdataoperationsisamajfe

8、atureofIPoperations.IftheenterprisewantstoaccomplishthewholeprocedureofIPoperationitmustneediginalcontenttechnicalstrengthfinancialsecuritygoodcopyrightconditions.NotthesefourbasicfactscouldbefoundinTencentIncbutmeunique

9、resourcescouldbeseenincludingtheadministrativesystemthattakesIPoperationsasthecentertwokindsofuserresearchsystemmanywaysofaccumulatingdiverseresourcescreativetalents.BasedonIPoperatingconditionsTencentusesitspowerfulabil

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