湖南郴電國(guó)際發(fā)展股份有限公司電力市場(chǎng)營(yíng)銷策略研究.pdf

1、湖南大學(xué)碩士學(xué)位論文湖南郴電國(guó)際發(fā)展股份有限公司電力市場(chǎng)營(yíng)銷策略研究姓名：黃昆申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理碩士（MBA）指導(dǎo)教師：李平20120526碩士學(xué)位論文AbstractHu’nanChendianInternationalDevelopmentShare—holdingCo，Ltd，akaChendianInternationalasalocalbigindependentpowerdistributioncompanya

2、ndanA—Sharelistedcompany，faceshugemarketpressureThisarticleanalyzedthedetailsonpowermarketcampaignofChendianInternational，pointsouttheadvantages，shortcomings，threatsandchancesofthecompanyAccordingtheexistingproblemsofthe

3、companyinthecurrentmarketcampaigns，thearticlequoted4Ptheory，startedfromstudyingthefouraspectsaspowerproductsstrategy，powerpricestrategy，powermarketchannelsstrategyandpowerpromotionstrategy，finallydeterminedthemarketcampa

4、igngoalsandstrategies，finalizedthetargetmarket，andfurthermadespecificmeasurestodevelopandlaunchpowermarketcampaignsThosemeasuresincludesadjustingorganizationsofmarketcampaigns，strengtheningcontrolovermarketcampaigns，esta

5、blishingreasonablecampaignarchitectureandemphasizingthecampaignssoftwareprogramingetcAsalargelocalelectronicA—sharelistedcompanies，Hu’nanChendianInternationalDevelopmentShare—holdingCo，Ltdhasignoredthemarketingforalongti

6、meFromtheirpointofviewpowerenterprisesaremonopoliesandelectricityconsumershavenootherchoices，SOthereisnoneedforthemtocosttoomuchformarketingBecauseunderthisbiasguidanceofbusinessstrategy，theenterpriseisfacingaverygrimsit

7、uationofthedevelopmentForthelongtimedevelopment，Hu’nanChendianInternationalDevelopmentShare—holdingCo，LtdshouldrecognizetheimportanceoftheworkofmarketingTheyshouldbuildanewmarketingtheoryandconceptandthenestablishamarket

8、ingsystemwhichcouldadapttheneedsofbuyer’SmarketThedevelopmentofthemarketandthecustomersatisfactionmustbeconformedAndthenewsystemmustbemarketdemand—orientedandofferqualityserviceTheymustbuildservicesmarketingplaninsteadof

9、powersupplyonlyAhigherlevelofserviceandanewmarketingsystemadaptedthemarketcommercialoperationarereallyneededThisistheonlywaytoascendthecorporateimageandcompetitivenessofHu’nanChendianInternationalDevelopmentShare—holding