網(wǎng)絡(luò)新聞發(fā)言人制度構(gòu)建.pdf

1、黑龍江大學(xué)碩士學(xué)位論文網(wǎng)絡(luò)新聞發(fā)言人制度構(gòu)建姓名：李可寶申請學(xué)位級別：碩士專業(yè)：新聞學(xué)指導(dǎo)教師：鄭亞楠20110417黑龍江大學(xué)碩士學(xué)位論文’AbstractWiththegrowingnumberofIntemetusers，thenetworkbecamethelargestdistributioncenterforpublicopinionexpressionwhichposedahugechanllengetothegovern

2、mentinformationdisclosureandpublicopinionguidanceNetworknewsspokesmanopenedupnewchannelsofcommunicationforthegovernmentandthepublic、析tllitsfastandinteractiveadvantages，whichgreatlysatisfythepublic’Srighttoinformationpart

3、icipationandsupervisionHoweverthenetworknewsspokesmansystemfromplacetoplaceatthisstagehassomeproblemintheimplementationprocess，whichaffectsthepracticalapplicationexertingeffectivelyandgoesagainsttheprocessofthegovernment

4、democratizationTheconstructionofthenetworknewsspokesmansystemisaimedatstudyingthenetworknewsspokesman’Sactualstateandpublicopinion’Scharacteristicintensivelyonthatbasis，bringingforwardtheconcreteideaofconstructiontoimpro

5、vetheexistingsystemWestartmajorfromtheorganizationalmanagement，maketheselectionandtrainingsystem，makeclearobjectivesofbuildingastrongspokesmanteam；continuetostrengthenthetechnologyplatformdevelopmentinnovatethethewayofth

6、espeechattempttomaketheinformationexchangemoreconvenient；standardizetheprocessofspeakingcontinuouslymakethespeechprinciples，eIlllancethegovernment’Simageinthemindofthepublic；establishtheincentives，monitorthespeechactstoe

7、nsureworkeffectivenessofnetworknewsspokesmanWeanalysethereasonofthenetworknewsspokesmansystem’SexistingproblemsbysomeexamplesandinvestigatethefuturedevelopmenttrendsofthenetworknewsspokesmanKeywords：networknewsspokesman；