史丹利化肥企業(yè)發(fā)展戰(zhàn)略研究.pdf

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3、月 日 簽字日期：年 月 日 ABSTRACT Stimulated by the policy of reformation，the economy of our county has made big leaps in the recent years. Based on this environment, our government actively promotes the re-stru

4、cturing of the economy and the optimizing of the production structure, so as to push the technology innovation and keep the ecological reservation as well. Stanley Fertilizer Company is one of the leading brands in the c

5、ompound fertilizer manufacturing industry in our country. Considering the economic benefit of the company and the ecological reservation, this thesis makes a study on the long term strategic goals and tactics of Stanley

6、Fertilizer Company which are employed in managing their company in order to realize the consistence of the development. This thesis mainly analyzed the strategy of Stanley Fertilizer Company from different unique angles

7、and directions based on the theory and practice. The rational, the methods and structure were discussed firstly. In the second part of the thesis, the theories about the enterprise strategy of China and other countries

8、were generally analyzed. In the third part, PEST analysis method and Michael Porter's Five Forces Model were applied in the study of the macro environment of Stanley Fertilizer Company. As in the fourth part, micro

9、units of the company were analyzed on organizational structure, operational status and core competitiveness and so on. In the fifth part, the present strategic advantage and the necessity of the transformation of Stanle

10、y Fertilizer Company was elucidated，also the ongoing opportunities and challenges were studied through SWOT analysis. A hypothesis to realize the strategic transformation of the company and the correspondent methods to e