上海蘇舜泰經(jīng)貿(mào)有限公司競爭戰(zhàn)略研究.pdf

1、廈門大學碩士學位論文上海蘇舜泰經(jīng)貿(mào)有限公司競爭戰(zhàn)略研究姓名：林曉申請學位級別：碩士專業(yè)：工商管理指導教師：郭霖20090201AbstractSincecarryingouttheReformandOpenpolicyespeciallyenteringtoWTO，ChinahasbeendevelopingitseconomyveryquicklyThelifeofpeopleisbecomingbeRerandbeRerAllthe

2、sehavemadetheconstructionindustrydevelopedverywellandthengivenaverygoodopportunityforthedevelopmentofarchitecturalcoatingAtthesametime，thebiggestcoatingcompaniesintheworldhaveenteredthisattractivecoatingmarketThelocalcoa

3、tingcompanieshavealsoincreasedtheirproductioncapacitiesandalargequantityofsmallcoatingcompanieshavearisenThenthearchitecturaldecorativecoatingindustryhasbecomeamarketwithgreatopportunitiesandgreatchallengesSofarthecompet

4、itionofarchitecturaldecorativecoatinghadbecamewhite—hotinChinesemarketShangHaiSuShunTaiEconomic&TradeCo，Ltd(abbreviatedSushuntaiCoasfollowing)asthelargestagentofSKKcoatinginChinaregionshouldplanandpreparecompetitivestrat

5、egycompletelySOthatthisyoungenterpriseCansurviveandbestrongerinthekeencompetitivemarketThisthesisanalyzestheinternalenvironmentandtheoutsideenvironmentsincludingthemacroenvironmentandindustryenvironment，whichSushuntaiCof

6、aceswith，intheguidanceofthebasictheoriesofcompetitivestrategyandthenitexpoundsinternalstrengthsandweaknessesandexternalopportunitiesandthreatsofSushuntaiCoThenthethesisanalyzesthestrategicpositionofSushuntaiCoandworksout

7、threestrategicoptionssuchas‘‘overallcostleadership’’，‘‘differentiation’and‘‘focus’’FinallyitputsforwardthecompetitivestrategyofSushuntaiCo：thedifferentiationcompetitivestrategyonthebasisofhigh—endactingproductandwell—qua

8、lifiedserviceInordertoperformthisstrategysuccessfullythewritingfinallyadvancessometacticsfromorganizationalstructure，financialpolicyhumanresourceandoperationsmanagement，suchas‘promotionfromthelinearfunctionoftheorganizat