上海拓力有限公司發(fā)展戰(zhàn)略研究.pdf

1、上海交通大學(xué)碩士學(xué)位論文上海拓力有限公司發(fā)展戰(zhàn)略研究姓名：石曉光申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：朱啟貴20060611VTHE RESEARCH OF DEVELOPMENT STRATEGYFOR TORI COMPANYABSTRACTShanghai TORI company is a professional export trading company for handtools. The export amount

2、 of TORI company keeps over 15% growth for 12years, and in year 2004 the total export amount is 70million US dollor whichis top 3 of Chinese export company for hand tools. But facing to the seriouscompetition of China ex

3、porting company and international trading companyfor hand tool industry, TORI company only export $68million in 2005.How to establish new development strategy is the key point to keep successfor TORI company.The thesis

4、analyzes the globe economy and trading environment, especiallythe globe market circumstance for hand tools, aims at the situation of Chinahand tool exporting and the actual status of TORI company， in order to finda devel

5、opment strategy for TORI company. The thesis contains total 4chapters. Chapter 1 is the introduction of TORI company, include the historyof TORI, the existing status of TORI, the sales channel of TORI and the mainproblem

6、s which TORI faced. Chapter 2 is the view of global hand toolindustry, include USA, Germany, Chinese Taiwan and China mainland.Chapter 3 is the analysis of five competitive forces for hand tool industry.Chapter 4 is the