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1、上海大學(xué)碩士學(xué)位論文零售業(yè)開放環(huán)境下我國零供關(guān)系探討——強(qiáng)勢零售商、弱勢零售商、供應(yīng)商三方博弈姓名:楊靈俊申請學(xué)位級別:碩士專業(yè):產(chǎn)業(yè)經(jīng)濟(jì)學(xué)指導(dǎo)教師:李駿陽20081201上海人學(xué)碩上學(xué)位論文ABSTRACTInrecentyears,withtheretailindustrybecomingaleaderindustryandretailcompaniesexpandingtheirsize,therelationshipbetwee
2、nretailerandsupplierisdeterioratinginthecirculationchannelsDomesticretailersupplier’Ssharpcontradictionshasbecomemoreandmoreintenseandcomplexwiththeoverallopeningupofretailmarketandthelarge—scaleofforeigncapitalflowingin
3、tetailersAthreepartgameisevolvedamongadominantretailerbasedmainlyonforeignretailersandseverallargedomesticretailers,aweakretailerincluding90%domesticretailofsmallandmediumsizeandsuppliersTherelationshipbetweendominantret
4、ailerandweakretailerwhichdidnotsignificantlystrongyetbecameobviousastheretailingmarketopeningtotheoutsidewordThebilateralrelationshipbetweenretailersandsuppliersthereforebecomeatripartiterelationshipamongdominantretailer
5、weakretailerandsupplierHowtocoordinatetherelationshipbetweenretailerandsuppliertohandletherelationshipbetweeneconomicdevelopmentandopeningtotheoutsideworld,notonlyprotectingthedevelopmentofnationalindustrybutalsomaintain
6、ingacoordinateddevelopmentoftheretailindustryisadifficultproblemfacingbyChinacurrentlyandamajorissuestudiedtobuildaharmonioussocialistsocietyinthefieldofcirculationInviewofthisthesubjectofthispaperisthestudyofChina’Sreta
7、ilersupplierrelationshipintheopeningretailingmarketInthefullUSeofrelevanttheoriesofgametheorythepaperwillUSealargenumberofmathematicalanalysestostudyanddiscusthethreepartgamebetweenretailerandsupplierintheopeningenvironm
8、entInthefirstchaptertheauthorsummarizedtheforeignanddomesticresearch,andresulttheresearchandinnovationframeworkofthepaperInthesecondchaptertheauthordescribedtheevolutionofretailersupplierrelationshipintheopeningenvironme
9、nt,intheviewofretailopeningprocess,domesticandforeignretail’Sdevelopmenttrend,theformationofdominantandweakretailerpatternandthechangeoftherelationshipbetweenretailerandsuppfierinordertolayareality—basedfortheoreticalmod
10、elChapterthreeisthecoreofthefulltext,anyoneofthetwosidesshouldconsiderthethirdpartyinthisthreepartygame,∞thatthegamehasincreasedmorevariablesandcomplexityThisarticleisstandingonthepointofthesupplierintroducingthemeasuret
11、odealwithsuppliersonthebasisofatwosidebalancedgame,tobalancethethreepartgameanalysisAsfollows:Firstofall,analyzethegamebetweendominantretailerandweakretailerwithBertrandGameThen,accordingtothebalanceofthegame,proposepric
12、ingstrategymarketingstrategyandcoststrategyfromtheperspectiveofsupplierFinallyinthefourthchapteraccordingtothebalanceofthreepartgame,theauthorproposesseveralsuggestions,combinedwithcountry’Scurrentrealityinordertobemoref
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