洛陽才子高檔畫冊營銷策劃方案200057

1、洛陽才子高檔畫冊營銷策劃方案商學院金牌營銷員大賽營銷策劃方案題目：洛陽才子高檔畫冊營銷策劃方案洛陽才子高檔畫冊營銷策劃方案2目錄摘要.................................................................................................................................................1目錄......

2、..........................................................................................................................................2一、市場分析...........................................................................

3、........................................................3（一）企業(yè)簡介........................................................................................................................3（二）企業(yè)目標與任務.........................

4、...................................................................................4（三）市場現(xiàn)狀與策略............................................................................................................4（四）競爭對手分析........

5、........................................................................................................6（五）企業(yè)內(nèi)外部環(huán)境分析....................................................................................................6（六

6、）SWOT分析.....................................................................................................................8二、營銷策略.........................................................................................

7、.........................................9（一）營銷目標......................................................................................................................9（二）目標市場描述...........................................

8、.....................................................................9（三）市場定位......................................................................................................................10（四）營銷方案描述..............

9、................................................................................................11三、行動計劃....................................................................................................................

10、.............12（一）通過網(wǎng)站，增強企業(yè)誠信度......................................................................................12（二）業(yè)務培訓，提高業(yè)務成功度......................................................................................1

11、3（三）畫冊展覽，提升企業(yè)美譽度....................................................................................13（四）高檔會所，增加品牌認知度....................................................................................14（五）利用春滿園開幕式，擴大企業(yè)知

12、名度....................................................................14（六）財務預算......................................................................................................................15參考文獻.................

13、.........................................................................................................................16附錄：畫冊圖片..........................................................................................