營銷商戰(zhàn)三十六計

1、1營銷商戰(zhàn)三十六計營銷商戰(zhàn)三十六計......目錄第一篇第一篇勝戰(zhàn)計勝戰(zhàn)計.........................................................................................................................................................5第1計“瞞天過海”....................

2、.....................................................................................................................5●長城飯店傳總統(tǒng)要聞聲振海外........................................................................................

3、.............................6●派克公司借尸還魂使企業(yè)得以新生.............................................................................................................7●店老板示假隱真生財有道....................................................

4、.........................................................................7第二計“圍魏救趙”.........................................................................................................................................

5、....9●房買主趨利避害妙購高價位住宅...............................................................................................................10●塑膠公司投李報桃，被譽為“經(jīng)營之神”....................................................................

6、...........................11●草船借箭天下之財為我所用.......................................................................................................................12第三計“借刀殺人”................................................

7、.......................................................................................12●Ac集團靠人才戰(zhàn)略開拓新領(lǐng)地..................................................................................................................13

8、●“WN”與足球聯(lián)姻提高知名度.................................................................................................................14第四計“以逸待勞”.................................................................................

9、......................................................15●友尼利福公司以退為進平安渡過難關(guān).......................................................................................................15●海爾策劃有道，締造世界級品牌...........................

10、....................................................................................16●小作坊后發(fā)制人反敗為勝..........................................................................................................................

11、.18第五計“趁火打劫”.......................................................................................................................................19●“BX”趁勢而上注冊國際名牌商標......................................................

12、....................................................19●華爾街大佬因機而發(fā)操縱美國白宮...........................................................................................................20●數(shù)公司采取反擊戰(zhàn)略大獲全勝...........................

13、........................................................................................21●“XY”公司乘虛而入產(chǎn)品占領(lǐng)國際市場..................................................................................................21第六計“聲東擊西”..

14、.....................................................................................................................................22●婁維川故作姿態(tài)逼對手稱心讓步......................................................................

15、.............................................22●“本田”“亞馬哈”聲東擊西誰主沉浮.....................................................................................................23●聲東擊西，不過早地暴露自己......................................

16、.............................................................................25第二篇第二篇敵戰(zhàn)計敵戰(zhàn)計.................................................................................................................................

17、......................26第7計“無中生有”.....................................................................................................................................26●蘭麗綿羊油編撰故事譽滿寶島......................................

18、.............................................................................27●珠寶店精心制作假象轟動首都全城...........................................................................................................28第8計“暗渡陳倉”.......

19、................................................................................................................................29●哈默炫耀投標獨占兩塊租地.............................................................................

20、..........................................30●英方拖延時間轉(zhuǎn)移資產(chǎn)逃避責(zé)任...............................................................................................................31●驚人的博覽會取得罕見的成功..................................

21、.................................................................................32第9計“隔岸觀火”................................................................................................................................

22、.......34●復(fù)印機廠相機行事坐收漁利.......................................................................................................................35●手足相煎兩敗俱傷漁人得益................................................................

23、.......................................................36●礦泉壺混戰(zhàn)中取勝.......................................................................................................................................37第10計“笑里藏刀”.......

24、..............................................................................................................................40●《佐賀報》精誠所至金石為開..............................................................................

25、.....................................40●王銀飛在經(jīng)營中的人情味...........................................................................................................................41●洗染廠不靠錢緣靠情緣吸引客戶.............................

26、..................................................................................41●上海家庭飯館笑中經(jīng)營生意興隆...............................................................................................................423●經(jīng)銷商金蟬脫

27、殼將積壓產(chǎn)品全部銷售.......................................................................................................70●保健品公司聲東擊西吸引顧客擴大銷路.......................................................................................

28、............71第22計“關(guān)門捉賊”.................................................................................................................................71●出口公司無理錢貨雙失......................................................

29、.........................................................................73●TCL王牌彩電逐鹿中原...............................................................................................................................74●斯航公

30、司請君入甕成為全球聞名公司.......................................................................................................78第23計“遠交近攻”............................................................................................

31、.....................................79●雀巢公司聯(lián)合第三世界國家擺脫危機.......................................................................................................79●店老板棄眼前小利與顧客成為至交...........................................

32、................................................................80第24計“假途伐虢”.....................................................................................................................................82●武田制藥借助抽獎

33、打假有方.......................................................................................................................82●永不滿足的皮爾卡丹.....................................................................................

34、..........................................83●華美的菜名未食口味大開...........................................................................................................................84●頭腦清醒無中生有三思而行..........................

35、.............................................................................................85●利用嚴謹合同使對手無隙可乘...............................................................................................................

36、....85第五篇第五篇并戰(zhàn)計并戰(zhàn)計.......................................................................................................................................................86第25計“偷梁換柱”.......................................

37、..............................................................................................86●某廠家頻更其陣刮出“旋風(fēng)”..............................................................................................................

38、.....87●TVN抽其勁旅揚起“風(fēng)帆”.......................................................................................................................88●偷梁換柱以取得談判成功..................................................................

39、.........................................................89第26計“指桑罵槐”.....................................................................................................................................90●小職員痛斥主管沖破椎銷禁區(qū)..

40、.................................................................................................................90●說其長也道其短，更能收到意想不到的效果.....................................................................................

41、......91●家丑外揚令人信服.......................................................................................................................................92●干什么不吆喝什么效益更理想....................................................

42、...............................................................92●體貼下屬調(diào)動大家的積極性.......................................................................................................................92●經(jīng)營中的一大秘訣：管理中的人情味....

43、...................................................................................................93●鼓勵創(chuàng)業(yè)發(fā)揮人才專長............................................................................................................

44、...................93●香港銀行一流服務(wù)爭取儲戶.......................................................................................................................94●吐故納新適應(yīng)潮流發(fā)展要求....................................................

45、...................................................................94●柯林南標新立異在競爭中占絕對優(yōu)勢.......................................................................................................95第27計“假癡不癲”...................

46、..................................................................................................................96●商品包退換生意做滿店.............................................................................................

47、..................................96●需求各不同服務(wù)要適應(yīng)...............................................................................................................................97●兄弟相煎街頭旁觀眾如蒙童受欺.............................

48、..................................................................................97第28計“上屋抽梯”..............................................................................................................................

49、.......99●走進世界名牌的“深圳中華”.................................................................................................................100●慢中求成穩(wěn)中求勝，欲速則不達..................................................................

50、...........................................101●航空公司以退為進后發(fā)制人.....................................................................................................................102第29計“樹上開花”...............................

51、....................................................................................................103●名人效應(yīng)“505”大神功，神功誘人...................................................................................................

52、......103●滬州老窖借亞運歡歌飄香海內(nèi)外.............................................................................................................104●借題發(fā)揮成為同行業(yè)的標志.......................................................................

53、..............................................105●保證賠償推銷并未賠償.............................................................................................................................105第30計“反客為主”......................

54、.............................................................................................................106●扼其天時新聞發(fā)布會要有良策..............................................................................................