第三方物流網(wǎng)絡(luò)有限責(zé)任公司商業(yè)計(jì)劃書

1、第三方物流網(wǎng)絡(luò)有限公司1第三方物流網(wǎng)絡(luò)有限責(zé)任公司創(chuàng)業(yè)計(jì)劃書公司名稱：第三方物流網(wǎng)絡(luò)有限責(zé)任公司公司性質(zhì)：有限責(zé)任公司目錄目錄摘要.........................................................................5相關(guān)名詞解釋：相關(guān)名詞解釋：............................................................6一、執(zhí)行總結(jié)

2、..................................................................91.11.1創(chuàng)意背景和項(xiàng)目的簡(jiǎn)述創(chuàng)意背景和項(xiàng)目的簡(jiǎn)述..................................................9第三方物流網(wǎng)絡(luò)有限公司35.35.3競(jìng)爭(zhēng)優(yōu)勢(shì)競(jìng)爭(zhēng)優(yōu)勢(shì)..................................................

3、...........315.45.4保護(hù)自己的優(yōu)勢(shì)保護(hù)自己的優(yōu)勢(shì).......................................................31六、市場(chǎng)與營(yíng)銷...............................................................326.16.1市場(chǎng)營(yíng)銷環(huán)境的分析市場(chǎng)營(yíng)銷環(huán)境的分析..................................

4、.................326.1.1宏觀環(huán)境的分析.................................................326.1.2當(dāng)前市場(chǎng)狀況及市場(chǎng)前景分析.....................................326.26.2目標(biāo)市場(chǎng)戰(zhàn)略目標(biāo)市場(chǎng)戰(zhàn)略.........................................................326.2.

5、1企業(yè)及產(chǎn)品情況分析.............................................326.2.2市場(chǎng)細(xì)分.......................................................336.2.3目標(biāo)市場(chǎng)選擇...................................................336.36.3市場(chǎng)定位市場(chǎng)定位...................

6、..........................................336.46.4市場(chǎng)營(yíng)銷目標(biāo)市場(chǎng)營(yíng)銷目標(biāo).........................................................336.56.5營(yíng)銷策略營(yíng)銷策略.............................................................346.5.1品牌戰(zhàn)略.............

7、..........................................346.5.2產(chǎn)品服務(wù)(Product)..............................................346.5.3定價(jià)策略(Price)................................................356.5.4分銷網(wǎng)絡(luò)的建立(Place).........................

8、.................366.5.5促銷策略(Promotion)............................................3666市場(chǎng)開發(fā)與進(jìn)入市場(chǎng)開發(fā)與進(jìn)入......................................................396.6.1市場(chǎng)開發(fā)與進(jìn)入.................................................39

9、6.6.2市場(chǎng)進(jìn)入方式策略...............................................396.63市場(chǎng)推廣......................................................39七、管理能力.................................................................327.17.1公司組織結(jié)構(gòu)公司組織結(jié)構(gòu)...

10、......................................................417.27.2公司職能體系圖公司職能體系圖.......................................................437.37.3企業(yè)文化企業(yè)文化.............................................................437.3.1公司經(jīng)營(yíng)理

11、念...................................................437.3.2公司形象（CI）.................................................447.47.4人力資源管理人力資源管理.........................................................447.4.1人力資源管理的目標(biāo)...........

12、..................................447.4.2創(chuàng)業(yè)初期人力資源規(guī)劃...........................................44八、投資分析.................................................................448.18.1原始投資及資本結(jié)構(gòu)原始投資及資本結(jié)構(gòu)...........................

13、........................488.28.2融資方案融資方案.............................................................498.38.3資金退出方案資金退出方案.........................................................50九、財(cái)務(wù)分析..................................

14、...............................509.19.1公司財(cái)務(wù)管理目標(biāo)公司財(cái)務(wù)管理目標(biāo).....................................................509.29.2公司財(cái)務(wù)管理原則公司財(cái)務(wù)管理原則.....................................................509.39.3公司前三年發(fā)展計(jì)劃公司前三年發(fā)展計(jì)劃.........

15、..........................................519.3.12012年度發(fā)展計(jì)劃..............................................519.3.22013年度發(fā)展計(jì)劃..............................................519.3.32014年度發(fā)展計(jì)劃...................................