簡介：首都經濟貿易大學碩士學位論文加快我國航空工業(yè)財務管理創(chuàng)新研究姓名陳勇軍申請學位級別碩士專業(yè)產業(yè)經濟學指導教師郝梅瑞首都經濟貿易大學碩士學位論文加快我國航空工業(yè)財務管理創(chuàng)新研究第4頁共59頁ABSTRACTTHISTHESISPRESENTSASYSTEMATICANDINDEPTHEXPOSITIONANDANALYSISOVERTHEORIESANDAPPLICATIONSOFFINANCIALMANAGEMENTINNOVATIONOFTHEAVIATIONINDUSTRYINCHINATHEAUTHORREPORTSTHESIGNIFICANTROLEOFFINANCIALMANAGEMENTINTHEAVIATIONINDUSTRYMANAGEMENTINCHINABYINVESTIGATINGTHEMEANING,FUNCTIONSANDOPTIONSFOROBJECTIVESOFFINANCIALMANAGEMENTTHETHESISALSOPOINTSOUTADIRECTIONANDPATHFORTHEINNOVATIONOFFINANCIALMANAGEMENTOFTHEAVIATIONINDUSTRYINCHINABYTHEORETICALLYANALYZINGTHEGENERALPATHFROMTHEGENERATION,DEVELOPMENTANDINOVATIONOFFINANCIALMANAGEMENTTHISTHESISAIMSTOPOINTSOUTSEVERALPOINTSTOBEIMPROVEDINFINANCIALMANAGEMENTBYINVESTIGATINGTHEOVERALLSITUATIONOFTHEAVIATIONINDUSTRYINCHINAANDTHECURRENTSTATUSOFFINANCIALMANAGEMENTASFINANCIALMANAGEMENTINNOVATIONISASYSTEMATICPROJECTWHICHINVOLVESLOTSOFFACTORS,THEAUTHORONLYMADEINVESTIGATIONSOVERTHEFOLLOWINGSEVERALISSUESBASEDONTHEANALYSISOVERTHECURRENTSITUATIONOFFINANCIALMANAGEMENTINTHEAVIATIONINDUSTRYINCHINAFIRSTLY,THISTHESISPOINTSOUTANIDEAOFEXERCISINGACOMBINATIONOFINFLEXIBILITYANDYIELDINGINFINANCIALMANAGEMENTOFTHEAVIATIONINDUSTRYINCHINAONTHEBASISOFANANALYSISONTHEFEATURESOFTHEAVIATIONINDUSTRYINCHINAASONETYPICALHIGHTECHENTERPRISE,ANDALSOTRIESTOQUANTIFIESHOWTOAPPLYTHEYIELDINGMETHODINFINANCIALMANAGEMENTINPRACTICEBYUTILIZINGTHECALCULOUSTHEORIESSECONDLY,WITHREGARDTOTHESTRATEGICRESTRUCTURINGANDCHANGESININTERNALANDEXTERNALENVIRONMENTOFTHEAVIATIONINDUSTRYINCHINA,THROUGHAREVIEWANDANALYSISONTHEBASICTHEORY–VALUECHAINTHEORY,THEAUTHORCONDUCTSANANALYSISOVERTHEKEYINITIVATIVESOFSTRATEGICFINANCIALIMPLEMENTATIONOFTHEAVIATIONINDUSTRYINCHINAAFTERRESTRUCTURINGFROMBOTHTHEORIESANDPRACTICEPERSPECTIVES,ANDPRESENTSAMODELOFBUILDINGUPANINFORMATIONINTEGRATIONSENSESOASTOESTABLISHAPERIODICBYLEVELREALTIMEINTEGRATIONOFFINANCIALMANAGEMENTINTHEAVIATIONINDUSTRYTHIRDLY,BYMEANSOFANALYZINGTHELIMITATIONSOFTHETRADITIONALFINANCIALPERFORMANCEEVALUATIONSYSTEM,THISTHESISPOINTSOUTTHATASTRATEGICPERFORMANCEEVALUATIONSYSTEMSHOULDBEESTABLISHEDANDIMPLEMENTEDINTHEAVIATIONINDUSTRYINCHINAASQUICKLYASPOSSIBLEBYREFERRINGTOTHEREALITYOFTHEAVIATIONINDUSTRYMANAGEMENTINCHINA,THEAUTHORMAINLYSTUDIESTHEAPPLICATIONOFEVAANDALSOINNOVATIVELYREPORTSTHATENTERPRISESINTHEAVIATION

簡介：對外經濟貿易大學碩士學位論文航空公司通過服務營銷如何取得競爭優(yōu)勢姓名帥家盛申請學位級別碩士專業(yè)工商管理指導教師劉寶成200141摘要隨著1998年民航企業(yè)經濟效益的滑坡，國內航空客運市場I賣方『仃場轉換成莢療市場，盡管中國航空運輸的增長速度始終高于國民經濟的增長速度，圳內航空公刊的經濟效益總是徘徊小阿，JJ時F1益向臨雙重的競爭壓力一方嘶鐵路、公路等其它交通運輸在快速發(fā)展，毫不留情地爭奪航空運輸的客源和市場，另一矗面，入世在即，強大的跨國航卒運輸介業(yè)對斗國的國內運輸市場乖涎已久。在國際航線的市場競爭中。國內航空公司一直處于下風，而在國內航空客運市場上，消費者的同趨成熟，航空公司的服務始終落后于顧客的期望，客座率難以提高，發(fā)展的前景不容樂觀。服務經濟是一種競爭經濟。航空公司之間競爭的焦點是服務競爭。服務是航空公司生存的根本，服務營銷更是航空公司實現效益永續(xù)增長的恒動力。本文『F是從這一角度出發(fā)，分八章全面闡述航空公司如何通過服務營銷取得和保持企業(yè)發(fā)展的競爭優(yōu)勢。第一章介紹目前國內航空公司所處的背景和環(huán)境，指出航空運輸服務面L臨的更大的需求，客運市場將保持較快的增長。這是航空公司發(fā)展的客觀前提。剛別2貝型的服務行業(yè)，笫二章說明在市場經濟條件下，航空運輸服務既有服務的共I剮寺征，又有著獨特的產品構成。這是航空公司的立足點。服務的理念和思想影響航空公司的作為。第三章提出航空公司市場營銷的定義和基本內容，詳細論述了航空客運的產品PRODUCT、價格PRICE、分銷ACE、促銷PROMOTION、人員PEOPE、有形展示PHYSICALEVIDENCE和過程PROCESS7PS的要素組合；進而描述航空公司如何制定、實施航空客運DI場的營銷戰(zhàn)略和競爭組合戰(zhàn)略。為把握競爭的主動權，航空公司應該從戰(zhàn)略的角度，進行服務定位，宣傳自己服務的與眾不同。服務定位可以從不同的方面突出航空公司的優(yōu)勢。制詞有效的服務使命書是航空公司服務鮮明的競爭旗幟。這是第四章的內容。技術領先是航空公司贏得航空客運市場競爭的基礎。第五章指出在信息化、數字化的2L世紀，電子商務是航空公司為顧客提供優(yōu)質服務，取得競爭優(yōu)勢的必經之路；電子客票是航空公司發(fā)展電子商務、提升服務質量的關鍵途徑。第六帝闡明了思想領先的核心是航空公司必須明確顧客滿意是服務營銷的根本宗旨。在服務經濟和服務社會，對于保持永續(xù)經營和發(fā)展的航空公司而?！樋蜐M意域大化爿是公司的目標，而不是利潤最大化或股東權益最大化。為此，航空公亍J甬先要改變以企業(yè)為中心的陳舊觀念，確實樹立以顧客為巾心、顧客是F人的價值觀，并體現在企業(yè)的形象、組織功能結構、和企業(yè)行為中。本譽廈點闡述航空服務的顧客期望層次理論及其對航空公司服務營銷的船示介糾顧客滿意度和顧客忠誠度的概念和二者的關系，顧客滿意度與服務質量的關系，

簡介：武漢理工大學碩士學位論文我國航空貨運發(fā)展戰(zhàn)略研究姓名肖林玲申請學位級別碩士專業(yè)產業(yè)經濟學指導教師楊家其何葦杭200231莖堡里三查蘭堡主堂垡絲奎一一一ABSTRACTTHEAIRFREIGHTINDUSTRYBECAUSEOFITSENORMOUSMARKETPOTENTIALANDECONOMICBENEFITS，THEAIRFREIGHTINDUSTRYHASALREADYBECOMETHEPOINTOFGROWTHWIMNEWUNDERTAKINGOFCIVILAVIATIONWITHTHECONSTANTADJUSTMENTANDPERFECTINGOFTHEINDUSTRIALSTRUCTUREOFOURCOUNTRYTHERELATIVELYGREATCHANGEHASTAKENPLACEINTHESTRUCTUREOFMARKETOFAIRTRANSPORTATIONTHEMARKETOFPASSENGERTRAFFICEASESUPBUTTHEFREIGHTTRANSPORTATIONMARKETINCREASESPOWERFULLY1999THEFREIGHTTRANSPORTATIONANDPOSTTURNOVERVOLUMEACCOUNTFORTHEWHOLETRADETRANSPORTTOTALPROPORTIONOFTURNOVERVOLUME396％ACCOUNTFORGLOBALAVIATION3％OFROTATIONVOLUMEOFGOODSTRANSPORTTHEAIRFREIGHTISPAIDATTENTIONTOPROGRESSIVELY，THEFREIGHTTRANSPORTATIONINFRASTRUCTURESOFAIRLINEANDAIRPORTEXPANDANDIMPROVECONSTANTLYTHEFREIGHTTRANSPORTATIONOFAIRLINEISFROMONLYUTILIZESTHETONNAGEOFSURPLUSOFTHECABINOFPASSENGERPLANEBELLYING，GETANDINTRODUCEANDMIXTHELOADINGPASSENGERCARGOWITHTYPEPLANE，USEBOEING一747ANDMDL1THEWHOLECARGOAIRCRAFTTOPUTINTOTHEFREIGHTTRANSPORTATIONCOURSEINRECENTYEARSLATTERSTAGEOFTHE1990S，HAVEALSOESTABLISHEDANDENGAGEDINTHEAIRFREIGHTSPECIALLYSEPARATELYTRANSPORTTHECHINESECARGOAIRLINE，CIVILAVIATIONLIMITEDCOMPANYOFEXPRESSDELIVERYANDCHINAPOST’SAIRLINEOFTHEBUSINESSINAVIATIONEXPRESSDELIVERYANDAIRMAILBUILDTHEFREIGHTTRANSPORTCENTEROFAVIATIONINTHEINTEMATIORMLAIRPORTS，SUCHASBEIJING，SHANGHAI，SHENZHEN，ETCTHEPLANEANDAIRPORTUTILIZATIONRATIOARERELATIVELYLOWARETHEWEAKLINKINTHECIVILAVIATIONOFOURCOUNTRYDEVELOPSATPRESENTITISTHEBREACHTHATTHEAIRFREIGHTSTRATEGYDEVELOPSTOOAKINDOFIMPORTANTSTRATEGICSCHEMEWHICHAIRLINEANDAIRPORTPROBEDANDTRIEDFORALONGTIMEITISTHEACTL1ALUTILIZATIONBENEFITOFGIVINGFULLPLAYTOLARGESCALEASSETS，SUCHASTHEPLANEANDAIRPORTFACILITY，ETCTHROUGHDEVELOPINGFREIGHTTRANSPORTATIONSO，THEFUTURETOTHEMATERIALFLOWINDUSTRYOFAVIATIONOFOURCOUNTRYOFDEVELOPMENTSTRATEGYWHICHSTUDIESTHEAIRFREIGHTOFOURCOUNTRYISDEVELOPEDPARTICIPATINGINTHEINTERNATIONALCOMPETITIONHASVERYIMPORTANTREALISTICMEANINGSII

簡介：浙江大學博士學位論文航空油料供應系統(tǒng)優(yōu)化研究姓名王誼申請學位級別博士專業(yè)管理科學與工程指導教師馬慶國2001111浙江大學博士學位論文航空油料供應系統(tǒng)和全文理論基礎。第四章討論航空油料的市場分析，主要介紹航空油料的市場供應與需求鏈分析，競爭分析，SWOT分析，航空油料價格分析和加入WTO后的業(yè)務影響分析。第五章是航空油料需求預測分析，主要包括航空油料需求成長預測分析，價格影響分析，客貨運量分析，預測結果及其修正。第六章討論航空油料的運輸優(yōu)化分析，主要有傳統(tǒng)的運輸優(yōu)化模型分析，市場供需關系變化后的運輸優(yōu)化分析。第七章是航空油料的存儲優(yōu)化分析，主要包括航空油料的存儲優(yōu)化模型分析，市場變化后的存儲優(yōu)化問題分析。第八章是全局優(yōu)化模型綜合分析，主要有一體化網絡優(yōu)化模型的建立和分析，模型實際結果分析等。第九章是本文的結論與建議部分，根據藍天航空油料有限公司的實際經營情況給出可供參考的建議策略。關鍵詞航空油料市場分析需求預測運輸存儲一體化模型Ⅱ

簡介：中國科學技術大學碩士學位論文航空公司航線決策的一種系統(tǒng)方法姓名程希駿申請學位級別碩士專業(yè)管理科學指導教師秦漢軒2000101蘭蘭竺蘭竺苧竺量蘭竺蘭墨竺之蘭蘭至竺至ABSTRACTBYSYSTEMATICALLYANALYZINGTHEVARIOUSFACTORSAFFECTINGTHEDECISIONMAKINGOFAIRLINESHOWTOSELECTROUTESBASEDONCURRENTCAPABILITY，ANDBASEDONOURSEXPERIENCEANDTHERESULTOFSENSITIVITYANALYSIS，THISARTICLEFIRSTABSTRACTSTHOSECRITICALFACTORSWHICHAREELIGIBLEFORMAKINGDECISIONASTHETARGETSANDATTRIBUTEOFTHISMULTITARGETSDECISIONISSUE，THENFIGURESOUTTHETECHNOLOGIESANDMETHODOLOGIESFORDEFININGTHEVALUEANDWEIGHTOFEACHATTRIBUTE，ANDFINALLYCOMPLETESTHECOURSEOFDECISIONMAKINGBYTAILOREDDECISIONMAKINGANALYSISMETHODOLOGYTHISMETHODOLOGYWHICHWASRAISEDBYTHEAUTHORINTHISARTICLEISNOTONLYSYSTEMATIC，BUTALSOPROGRAMMABLEWITHTHEHELPOFCOMPUTERANDCORRESPONDINGDATABASE，DECISIONMAKINGCANBEREALIZEDSPEEDILYANDEASILYTHISMETHODOLOGYISALSOELIGIBLEFORROUTENETWORKOPTIMIZATION3

簡介：對外經濟貿易大學碩士學位論文引入EVA理論改善航天企業(yè)出資者財務管理姓名李澤之申請學位級別碩士專業(yè)工商管理指導教師張建平20040501對外經濟貿易大學碩士研究生論文引入EVA理論改善航天企業(yè)出資者財務管理2ABSTRACTTHECOMPANYSUBSIDIARYSYSTEMDERIVESFROMTHEENTERPRISELEGALPERSONBECOMESTHEINVESTMENTENTITYASASHAREHOLDERJUSTASCPATEFINANCEMANAGEMENTWASCALLEDMANAGERFINANCIALMANAGEMENTTHEFINANCIALMANAGEMENTOFTHEPARENTCOMPANYTOWARDTHESUBSIDIARIESWASCALLEDSHAREHOLDERFINANCIALMANAGEMENTSFMTHEESSENTIALMANAGEMENTOBJECTOFSFMISTOENJOYSUCHRIGHTSOFOWNERSASBENEFITINGFROMASSETSOFITSSUBSIDIARIESTOINSURETHESUBSIDIARIESGANIZETHEIRPRODUCTIONOPERATIONFTHEPURPOSEOFRAISINGECONOMICBENEFITMAINTAININGINCREASINGTHEVALUEOFITSASSETSTHESTATEOWNEDENTERPRISESSOEARETHEBACKBONEOFTHEDEVELOPMENTOFNATIONALECONOMYATPRESENTTHEREFMOFSOEAIMSTOESTABLISHMODERNENTERPRISESYSTEMREBUILDSOEINTOSTARDIZEDCPATIONSTHECPATIONSYSTEMOFMODERNENTERPRISEISAGENCYPRINCIPALSYSTEMBASEDUPONTHESEPARATIONBETWEENOWNERSHIPMANAGINGRIGHTBECAUSETHEREAREMANYDLELAYERSINTHEAGENCYPRINCIPALCHAINOFSOEINVESTMENTMANAGEMENTSOTHEREAREBOTHTHEAGENCYRISKPRINCIPALRISKWITHINSOETHEUNIONOFINSTITUTESMANUFACTURERSISTHETYPICALGANIZESTRUCTUREOFTHEAEROSPACEINDUSTRYTHEWHOLEUNIONISAPARENTCOMPANYTHESEINSTITUTESMANUFACTURERSAREITSSUBSIDIARIESTHEENTERPRISESOFAEROSPACEINDUSTRYAREWHOLLYSTATEOWNEDTHEYHAVENOTONLYTHECOMMONACTERISTICSOFSOEFINSTANCETHEAGENCYRISKTHEPRINCIPALRISKBUTSOMEPARTICULARFEXAMPLEPARTICULARCAPITALSTRUCTUREBECAUSEOFTHEINCOMEFROMNATIONACCDINGWITHTHECOSTSOFTHEPRESENTPRODUCTSINDERTOGETMEDOLLARSFROMNATIONFINANCEMINISTRYTHEAEROSPACEENTERPRISESTRYTHEIRBESTTOINCREASETHECOSTSEXPENSESOFTHEIRPRODUCTSBASEDUPONTHESEPARATIONBETWEENOWNERSHIPMANAGINGRIGHTITISKEYISSUESTOEVALUATETHEQUALITIESOFENTREPRENEURSINCENTIVEDISCIPLINARYMECHANISMOFOPERATSTOMEASUREMAINTAININGINCREASINGTHEVALUEOFSHAREHOLDERWEALTHECONOMICVALUEADDEDEVAISTHEFINANCIALPERFMANCEMEASURETHATCOMESCLOSERTHANANYOTHERTOCAPTURINGTHETRUEECONOMICPROFITOFANENTERPRISEEVAALSOISTHEPERFMANCEMEASUREMOSTDIRECTLYLINKEDTOTHECREATIONOFSHAREHOLDERWEALTHOVERTIMEPUTMOSTSIMPLYEVAISOPERATINGPROFITMINUSANAPPROPRIATEGEFTHEOPPTUNITYCOSTOFALLCAPITALINVESTEDINANENTERPRISEBYTAKINGALLCAPITALCOSTSINTOACCOUNTEVASHOWSTHEDOLLARAMOUNTOFWEALTHABUSINESSHASBEENCREATEDDESTROYEDINEACHREPTINGPERIODTHROUGHTHEIMPLEMENTATIONOFEVABASEDSFMINCENTIVECOMPENSATIONSYSTEMTHATGIVESMANAGERSSUPERIMOTIVATIONTOCREATETHEGREATESTSHAREHOLDERWEALTHBECAUSEEVAISTHEONLYFINANCIALMANAGEMENTSYSTEMTHATPROVIDESACOMMONLANGUAGEFEMPLOYEESACROSSALLOPERATINGSTAFFFUNCTIONSALLOWSALLMANAGEMENTDECISIONSTOBEMADEALWAYSINTERMSOFTHEVALUEADDEDTOSHAREHOLDERINVESTMENTITCANCONCLUDETHATEVABASEDSFMISONEOFTHEBESTWAYSFTHEPURPOSEOFRAISINGAEROSPACEENTERPRISESECONOMICBENEFITMAINTAININGINCREASINGTHEVALUEOFSTATEOWNEDASSETS

簡介：南京航空航天大學碩士學位論文航空公司BSC綜合測評指標體系的研究姓名王茹申請學位級別碩士專業(yè)管理科學與工程指導教師劉晉20000301堅竺翌豎堡壘型鯊塑堡竺墨塑型薹ABSTRACTANEWMANAGEMENTIDEACALLEDBALANCEDSCORECARD“BSC”ISINTRODUCEDINTHISTHESISNEBALANCEDSCORECARDEMPHASIZESTHATFMANCIAIANDNONFINANCIALMEASURESMUSTBEPMTOFTHEIRTTBRMATIONSYSTEMFOREMPLOYEESATALLLEVELSOFTHEORGANIZATIONNEBALANCEDSCORECARDSHOULDTRANSLATEABUSINESSUNIT’SMISSIONANDSLRATEGYINTOTANGIBLEOBJECTIVESANDMEASURES勱EMEASURESREPRESENTABALANCEBETWEENEXTERNALMEASURESFORCUSTOMERSANDINTEMALMEASURESOFCRITICALBUSINESSPROCESS，INNOVATIONANDLEARNINGTHEMEASURESAREBALANCEDBETWEENTHEOUTCOMEMEASURESTHERESULTSFROMFASTEFFORTANDTHEMEASURESTHATDRIVEFUTUREPERFORMANCEAFTERCREATINGTHEAIRLINEBSCINDEXSYSTEM，WEUSETHEANALYTICHIERARCHYPROCESSTOSOLVETHEPROBLEMOFDETERMININGTHEINDEXWEIGHTANDDISCUSSANOTHERMETHODOFMULTIOBJECTIVESYNTHETICEVALUATIONBASEDOILARTIFICIALNEURALNETWORKKEYWORDSPERFORMANCEMEASUREMENTINDEXSYSTEM；THEANALYTICHIERARCHYPROCESS“AHP”NEURALNETWORK

簡介：北方交通大學碩士學位論文航空客運中的服務營銷與服務策略姓名張勇申請學位級別碩士專業(yè)工商管理指導教師歐國立200221ABSTRACTABSTRACTHOWTOHOLDFINNPOSITIONANDKEEPDEVELOPINGINTHEMOREANDMOREFIERCECOMPETITIONINTHEAIRLINEPASSENGERSERVICEMARKETISTHEPROBLEMTHATALLAIRLINESHAVETOCONSIDERSERVICE，THEKEYPRODUCTOFAIRLINES，WHICHARECONSIDEREDSERVICETYPEENTERPRISES，ISMOREANDMOREEMPHASIZEDBYMOSTAIDINESNOWADAYS，AIRCRAFLTYPESANDFACILITIESOFAIRLINESTENDTODIFFERENTIATEVERYLITTLETHUSTHECRITERIATOIUDGEWHETHERANAIRLINESISGOODORNOTISTHELEVELOFITSSERVICEENHANCINGSERVICEIEVEIISESSENTIAIFORAIRLINESTOKEEPAFAVORABLEPOSITIONINTHEAIRLINEPASSENGERSERVICEMARKETTHETOPICOFTHETHESISISSERVICESMARKETINGOFAIRLINEPASSENGERSERVICEANDSERVICESTRATEGYTHETHESISISTOEXPLOREHOWTOAPPLYTHEORYOFMODERNMARKETING，MANAGEMENTOFPRODUCTIONOPERATION，ORGANIZATIONALBEHAVIOURANDCONSUMERBEHAVIOURRESEARCHCTCTOAIRLINESSERVICESOTHATAIRLINESCANPROMOTEMARKETING。WINFAITHFULPASSENGERSANDENCOURAGEEMPLOYEESTHROUGHSERVICETHEMAINBODYOFTHETHESISINCLUDESTHREECHAPTERSANDALTOGETHERTENSECTIONSINTHEINTRODUETION，BASEDONTHEANALYSISONAIRTRANSPOFTANDCHARACTERISTICOFAIRTRANSPORTATIONPRODUCTTLLESERVICENATAREOFAIRLINETRANSPORTATIONISAFFIRMEDCHAPTERLISAMINESERVICESMARKETINGINWHICHTHEDEFINITIONSOFSERVICESMARKETINGANDINTERIORMARKETINGAREEXPOUNDEDONTHEBASISOFTHETRACINGBACKOFDEVELOPMENTHISTORYOFCIVILAVIATIONOFCHINAINTHISCHAPTER’THEAUTHOREXPLAINSWHYTRADITIONALCONCEPTOFMARKETINGISNOTAPPLICABLETOAIRLINES。WHICHARESERVICETYPEENTERPRISESAIRLINESOPERATIONSHOULDDIRECTEDBYSERVICESMARKETINGCONCEPTANDINTERIORMARKETINGTOEMPLOYEESISTHEPREREQUISITEANDBASEOFGOODSERVICEMARKETINGINCHAPTER2，CUSTOMERSOFAMINES，AREANALYZEDCHARACTERISTICS，CLASSIFICATION，ANDPURCHASINGBEHAVIOUROFPASSENGERS，RELATIONSHIPBETWEENPASSENGERSATISLACTIONANDPASSENGERFAITHFULNESSANDRELATIONSHIPBETWEENEMPLOYEES’SATISFACTIONANDTHEIRWORKINGBETTERFORPASSENGERAREDISCUSSEDCHAPTER3，AIRLINES’SERVICESTRATEGY’ISARESEARCHONOUTSIDESERVICESTRATE；GYTOPASSENGERS，INTERIORSERVICESTRATEGYTOEMPLOYEES，ANDSERVLEEMODITICATIONSTRATEGYMAINCONCLUSION1FROMTHEPOINTOFVIEWOFAIRLINES，WHICHARESERVICETYPEENTERPRISES，SERVICEITSELFISMARKETING2PROMOTIONTHELEVELOFEMPLOYEES’SATISFACTIONREDOUNDTOSERVICETO

簡介：西南財經大學碩士學位論文三線軍工企業(yè)股份制改造的探討貴州航天電器股份公司改制方案設計及評析姓名楊武申請學位級別碩士專業(yè)工商管理（MBA）指導教師穆良平20011101第一部分介紹了改制企業(yè)的特殊情況和背景，并著重討論了企業(yè)經濟效益低下的幾個原因，強調這一類特殊企業(yè)可以通過股份制改造轉換經營機制建立現代企業(yè)制度，通過優(yōu)化資源配置、進入資本市場、參與全面競爭，讓企業(yè)獲取更大的發(fā)展空間。第二部分完整地介紹了對貴州航天電器股份有限公司股份制改造整個方案的設計。第三部分側重對設計的方案進行其特殊性的剖析。其中主要討論了幾個特殊點首先是對其改造模式進行分析，指出對模式的選擇應該結合企業(yè)的實際情況來綜合考慮。然后對改制中非經營性資產的剝離、無形資產的特殊處理，以及對三線支邊職工的特殊處理進行分析，提出自己的見解。最后，對軍工企業(yè)的激勵機制進行探討。本文的主要貢獻在于1、從選題來看，它不是一個虛擬的課題。而是在我國國有企業(yè)改革中所面臨的一個艱難的課題，其研究具有十分重要的現實意義。2、本文側重于對企業(yè)改制中所面臨的特殊難題進行研究，并提出解決的參考辦法，同時針對其可能碰到的影響因素進行分析，具有一定的可操作性。由于作者水平有限，本文存在著許多不足甚至是錯誤之處，還望批評指正。關鍵詞軍工企業(yè)改制重組

簡介：上海交通大學碩士學位論文新加坡航空貨運業(yè)的發(fā)展及其對中國的啟示姓名黃曉萌申請學位級別碩士專業(yè)工商管理（MBA）指導教師田澎許定2002623圭蓬鑾塑盔蘭墜蘭垡堡蘭塹塑絲墮皇堡望些墮莖墾墨墨翌墮塑星至ABSTRACTAIRCARGOISONEOFTHEKEYFACTORSOFECONOMICGLOBALIZATIONASWELLASAFUNDAMENTALELEMENTWHICHISLIKELYTOCHANGETHEWAYSOFGLOBALMANUFACTURE，SUPPLYANDSELLWITHTHEECONOMICDEVELOPMENT，AIRCARGOCREATESHUGEBUSIHESSOPPORTUNITIESFORITSRELATEDBUSINESSESITISASSUMEDTOBEONEOFTHEMOSTATTRACTIVEMARKETSATPRESENT，ITDEVELOPSFASTERTHANTHATOFPASSENGERCIVILAVIATIONTHEREFORE，FORMANYAIRLINECOMPANIES，AIRCARGOTHROUGHPASSENGERCABINISAPROFITMAKINGBUSINESSFURTHERMORE，SOMEAIRLINECOMPANIESHAVEINSTANCE，LUFTHANSACARGO，SIACARGO，SWEDENAIRLINECARGO，HLAIRCARGOANDTHEWORLDAIRCARGOOFBRITAINAIRLINEHAVEBEENINDEPENDENTOFTHEIRRESPECTIVEPARENTCOMPANIESBASEDONTHEABOVEMENTIONEDBACKGROUNDANDTHECURRENTDEVELOPMENTOFAIRCARGO，THEPAPERATTEMPTSASYSTEMATICANALYSISOFTHEHUGEDATAABOUTAIRCARGOANDCASESTUDIESOFWORLDFAMOUSAIRCARGOENTERPRISES，WITHTHEEMPHASISONTHEANALYSISOFTHECURRENTSITUATIONANDSUCCESSFULEXPERIENCESOFAIRCARGOBUSINESSINSINGAPORETHEPAPERTHENEXAMINESTHEDEVELOPMENTOFCHINA’SAIRCARGOBUSINESSSINCEITSPRACTICEOFREFORMANDOPENINGPOLICYANDDISCUSSESTHECHALLENGESANDOPPORTUNITIESITSAIRCARGOBUSINESSMAYFACESINCEITSENTRYINTOWTOTHEDISCUSSIONFOCUSESONHOWTOEFFICIENTLYUNITIZETHEFACILITIESOF“THREEPORTS，TWONETWORK”INSHANGHAIANDMAKEUSEOFITS10CATIONADVANTAGESESPECIALLYSINCETHESECONDAIRPORTHASBEENPUTTOUSEANDTHEAUTHORSUGGESTSHISPERSONALVIEWSONBOOSTINGTHEDEVELOPMENTOFAIRCARGOBUSIHESSINSHANGBAIKEYWORDSAIRCARGO，SINGAPORE，DEVELOPMENTEXPERIENCE，AIRCARGOINCHINAⅣ

簡介：北方交通大學碩士學位論文北京國際航空俱樂部人力資源管理案例研究姓名王暉申請學位級別碩士專業(yè)工商管理指導教師張明玉20021001ABSTRACTABSTRACTTHISTHESISISABOUTSTUDYINGTHEBAC比ROUNDOFTHECLUBLOCATIONENVIRONMENTSTRATEGYOFDEVELOPMENTDEMANDOFHUMANRESOURCEETC，SUMMINGUPTHEPROBLEMSOFTHEMANAGEMENTANDDEVELOPMENTONHUMANRESOURCETRYINGTOFINDASUITABLEHUMANRESOURCEPLANFORTHECOMPANYTHROUGHANALYZINGANDRESEARCHINGTHISTYPICALCASETHISTHESISSUMMARIZESTHEPRINCIPLEOFHUMANRESOURCEONTHISFIELDMANAGEMENTCONCEPTANDSOLUTIONFORDIFFICULTPROBLEMSOFHRTOIMPROVEMANAGEMENTANDDEVELOPMENTOFTHECOMPANYTHISTHESISINTRODUCESTHESYSTEMOFDEVELOPMENTANDMANAGEMENTOFHRITINCLUDESPROGRAMSANDRULESOFPERSONALADMINISTRATION，SYSTEMOFORGANIZATIONANDMANAGEMENTTRANSFEROFPERSONNELSYSTEM，SYSTEMOFATTENDANCEMANAGEMENTSYSTEMOFSALARYSYSTEMOFSOCIALINSURANCEANDWELFAREOFCLERKSESPECIALLYDESIGNOFWORKINGPROCEDUREADJUSTINGOFORGANIZATIONALSTRUCTUREANALYZINGANDEVALUATIONOFPOSTDIVIDINGOFPOSTRESPONSIBILITYPLAYIMPORTANTROLESINCONSTRUCTINGTHESYSTEMOFHRMANAGEMENTTHISTHESISRAISESTHATTHEIMPORTANTANDDIFFICULTPOINTSINHRMANAGEMENTAREHOWTOENCOURAGETHECLERKSTOWORKHARDANDIMPROVETHEPRODUCTIVITYANDPROFITSTHEMAINPOINTOFTHISTHESISISHOWTOCONSTRUCTSYSTEMOFREWARDSANDIMPROVETHEPRODUCTIVITYTHEISSUEABOUTCONSTRUCTINGTHESYSTEMOFREWARDSANALYZESSOMEASPECTSSUCHASREWARDINGFACTORSINVESTIGATIONABOUTSATISFACTIONOFCLERKSTHEWAYOFCONSTRUCTINGTHESYSTEMOFREWARDINGALLTHESELEADTOFURTHERRESEARCHABOUTCHECKUPSVSTEMOFREWARDINCLUDINGAIMPROCEDUREANDTARGETDESIGNINGINTERMSOFCHECKUPSYSTEMOFREWARAIMSINESISPROVIDESTHEWAYOFHUMANIZEDMANAGEMENTONHRANDPOINTOUTTHATISNECESSARYFORENCOURAGINGCLERKSKEYWORDSCLUBHUMANRESOURCESTUDY

簡介：東北大學碩士學位論文北方航空公司發(fā)動機擁有成本控制研究姓名陳海鵬申請學位級別碩士專業(yè)工商管理指導教師高瑩200221東北大學碩士學位論文ABSTRACTPOWERPLANTOWNERSHIPCOSTCONTROLOFCHINANORTHERNAIRLINESABSTRACTTHEDOMESTICCIVILAVIATIONMARKETHASUPSOAREDWITHTHERAPIDGROWTHOFTHECHINESEECONOMYANDTHEDEEPENINGOFREFORMANDOPENINGUPPOLICYINRECENTYEARS．NUMBEROFTHEMINKLINERS1ARGERAIRCRAFTHASINCREASEDFROMSOME5060OFABOUTONEANDAHALFDECADESBEFORETOOVER500．THEDOMESTICMARKETOFCIVILAVIATIONWASBEINGMONOPOLIZEDBYCAACONLYABOUTONEDECADEBEFOREANDNOWSHAREDBYATOTALOF39AIRLINES．MANYFOREIGNAMINESALSOBEGANTOENTERINTOCHINESEMARKET．AFTEREXPERIENCINGTHEUPSOARINGINTHEPASTONEANDAHALFDECADES，THISMARKETNOWAPPEAREDTOBEGREATLYOVERLOADED．WITHCHINA’SSTEPPINGINTOWTO，THECHINESECIVILAVIATIONINDUSTRYALSOFACESUNPRECEDENTEDCHALLENGESLIKEANYOTHERDOMESTICINDUSTRIES．THESIDEEFFECTBROUGHTABOUTBYTHEPLANNEDECONOMYWHICHWASPREDOMINANTINTHEPASTHADMADETHEAIRLINESLACKCONSCIOUSNESSONOPERATINGCOST，MOSTAIRLINESARELACKOFEFFECTIVEMEASURESONCOSTCONTR01．ENTERINGINTOWTOMEANSMOREINTENSIFIEDCOMPETITIONINTHEINDUSTRY,THUSMAKEITAMUCHSERIOUSISSUEFORCHINESEAIRLINESONHOWTOSURVIVEANDSELFDEVELOPMENT．THECIVILAVIATIONINDUSTRYISBASICALLYABUSINESSSTRICTLYREQUIREDTOPROVIDEHIGHERSAFETYANDPUNCTUALITYLEVELFLIGHTSERVICE．THEMARKETISSENSITIVETOTHEPRICEOFTHESERVICE．THEREFORE，THEKEYTOACHIEVECOMPETITIVEADVANTAGEISTOMAINTAINALOWEROPERATINGCOSTWITHOUTCOMPROMISINGONFLIGHTSAFETYANDPUNCTUALITY．ASHEARTOFTHEAIRCRAFT，POWERPLANTPLAYSANEXTREMELYIMPORTANTROLEONFLIGHTSAFETYANDAIRCRAFTRELIABILITY,THEOWNERSHIPCOSTOFTHEPOWERPLANT，INCLUDINGPURCHASING，MAINTENANCEANDRELATEDJETFUELCOSTALSOFORMSAGREATPORTIONOFTHETOTALAIRLINEOPERATINGCOST．THEREFORE，ITWOULDBERATHERIMPORTANTFORAIRLINESTOMAKETHERIGHTCHOICEOFPOWERPLANTATNEWFLEETINTRODUCTIONANDALSOTOEFFECTIVELYCONTROLTHEPOWERPLANTOWNERSHIPCOSTDURINGOPERATIONINORDERTOGETCOSTADVANTAGETHISTHESISCONSISTSFOURCHAPTERS．CHAPTERONEINTRODUCESTHECHARACTERISTICSANDTHECURRENTSITUATIONOFTHECIVILAVIATIONINDUSTRYOFCHINA．CHAPTERTWOANALYSISTHECONSTRUCTIONOFTHEOPERATINGCOSTANDTHEOWNERSHIPCOSTOFAIRCRAFTENGINESOFTHECHINESEAIRLINES，WHICHALSOANALYSISTHEPROBLEMSREMAININGINAIRCRAFTENGINEOWNERSHIPCOSTOFCHIILANORTHERNAIRLINES．CHAPTERTHREEANDFOURARETHEKEYCONTENTSIII，～

簡介：北方交通大學碩士學位論文關于提高航空公司飛行員資源效益的分析姓名黃勤申請學位級別碩士專業(yè)工商管理指導教師王冬梅200091北方交望奎堂堡主蘭垡笙奎一一一一ABSTRACTSTHISTHESISISAIMEDAT，THROUGHRESEARCHONANDANALVSESOFPROBLEMINCULTIVATINGANDMAKINGUSEOTDILOTSINAIRLINES，TRYINGTOFINDMOREWAYSTOEASETHELACKINGOFPILOTSSOASTOIMPROVEEFFICIENCYANDBENEFITSOFPILOTSRESOURCE．一．SOLUTIONSFORTHEPROBLEMSHAVEBEENFOUNDTHROUGHEFFORTSFIRSTLY,QUICKENTHEPACEOFCHAN昏NGCULTIVATIONMECHANISMSOASCOMPREHENSIVE，EFFICIENTANDTOMAKETRAININGMORERAPID；SECONDLY,CHANGESAFETYPRESSUREINTOIMPETUSANDTRYTOREALIZET1XED。NUMBEROFPILOTFLYINGORFEWERPILOTNYING；THIRDLY,MOBILIZETHEPILOTS’INITIATIVETHROUGHREASONABLEMECHANISM，AILDCHANGE”AIRLINESFEEDPILOTS”INTO”DILOTSFEEDAIRLINES”；ANDFOURTHLY,姆TOBREAKTHROU馳THEAGELIMITATIONANDTHEREBYMAKEFULLANDREASONABIEUSEOFPILOTS．THISTHESISALSOSHOWSTHREENEWPOINTSOFVIEWANALYSISAMOUNTINGONPILOTSVALUEBYNOW,NOANYAIRLINESINCHINAHASEVERBEENENGAGEDINTHISASPECT乃OHGHDISCUSSIONANDANALYSISARECOMPARATIVELYOBSERVEANDSHALLOW,ITISSTILLMYSINCEREHOPETHATAIRLINESCANMAKEMORECOMPREHENSIVE，DETAILEDALLD

簡介：浙江大學碩士學位論文江南航天科技股份公司改制研究姓名張晨申請學位級別碩士專業(yè)MBA指導教師俞劍平20021101浙江大學學位論文江南航天科技股份公D改制研究ABSTRACTSINCE1960S’，DURINGMESPECIALPLAILNEDECONOMYPERIOD，CHINAH船FB岫DEDASETOFSTATEOWNED1ARGEANDMEDI啪一SIZED“M糟E一1INEWA卜INDUS缸YEMEIPRISES”，WHICHAREENGAGEDMNATIONALDEFENSEI11DLLS仃YTHESEEHT盯PRISESHAVETAK％鋤IMPORTAMROLEINMEDEVEL叩MENTOFCILINANATIONALECONORRLYAFT盯MEREF0皿ANDOPENUPINCHINA，MOSTOF出ESECNTERPRISESHAVENOTOFREREDMILITARYSUPPLIESA11YMORE，吐LEYCONVERTIIITOTLLECOMMONSTATEMNENTE巾RISES，W|LICHOILLYPMDUCECIVILI柏GOODSBUTT11E”STS石U柚S啪ETLLETASKOFMILITARYSUPPLIESPMDUCTION私SIGNEDBYMEGOVEMMENT，MEANWHILE，TLLEYSHOULDSUPPLYSOMECIVILIAN900DSBYPARTOF如EIRTLLRDUGHPUTTHESEENTE唧SESNOTONLYHAVETOFACET11ECLOSEMILITARYSUPPLIESMARKET，BUTALSOANENDMECOMPE吐TIVECIVILIANGOODSMARKETFORTHISRE弱ON，THEREF0肌OF也ESERESTYETSETTLEDTLLESTAGEOF“CONTMCTEDRESPONSIBIL時SYSTEM”THEREFBFLNCOULDNOTADOPT出EC伽叩LETE缸ANSFOMLINGOFMEFHNCTIONSOFMANAGCMEM，W11ICHRES砸CTINGMEDEVELOPMENTOFT11ESEENTERPFISESSERIOUSLY觚DMEFBMINGOF也EFINECIRCLEOFTLLEPRODUCTIONOFMILITARYSUPPLICS柚DCI“LIALLGOODSALONGWI出TLLEDEEPENREFOMLOFMENADONALECON響ICREGIIIIE，婦∞LJNE聃|A卜INDUS時EM明RISESMUSTCH柚GE吐LEIRMA越GEMEM，B船INGTHEMSELVESUPONⅡ1EHOME趾DABROADMARKETOFT1EⅡ1ILITARYSUPPLIESANDCI“1IANGOODS，ANENDINGSEVERECOMPE虹TIONUNDERMEBUYER’SCONDI60NTHELEADERSOFCHILLAHAVEPAIDANEN吐ONTOT量LESCIENCE扎DTECHNOLO盱INDUSNYOFMENATIONALDEFENSECLLINADECIDEDTOHKREASE也E如NDOFNANONALDEFENSELA把LYSOMEIRLV01VEDD印A岫ENTSDETE皿【1INEDT0CHOOSESEVEMLW盯INDUSN_YENTERPRISES，WHICHWOULDBEEXPERJMENTALUNITSOFTLLEREFORNLTHEENTERPRISEMEMLONEDI11THISPAPERISONEOFEXPERIMENTALUNITSNOWADRIYS，TLEREAREMANYARTICLESABOUTTLLESTOCKREFO咖ANDASSETSRES蟣LCTILREOFMESTATEOWNEDENTERPRISESTHESEARTICLESHAVE柚ALYZEDANDEXPOUNDEDT11ESTOCK她DC印I試RECOMBIILINGINDETAIL_BUTTHERE時EFEWSNLDYABOUTHOWTOCHANGETLLEMANAGEMENTA11DHOWTES蟣LCTILRET11ECAPITALOFTHESESPECIALENTERPRISESMENTIONEDABOVE，WHICHDI臟RFBMBO山THENATIONALINDUSTRIALEMERPRISESANDTLOSE啪BY也E10CALPE叩LETHISPAPERSTUDIESTHESCHEMEOFSTOCKREFONNOFJIAN印蛐SPACENI曲TSCIENCEAILDTECHNOLO影JOINTSTOCKCOFNPANY’WHICHIS0NEOFTHESESPECIALENTERPRISES111EWRITERHOPESTHISPAPERCOULDBEUSEDFORREFBRENCEFORTHEREFOMLOFTHESESPECIALENTERPNSESKEYWORDS州ARAILDINDUS仃YENTERPNSES；SHAREHOLDINGSYSTEM；SCHEME

簡介：西南財經大學碩士學位論文四川泛華航空儀表電器廠民用產品的技術創(chuàng)新姓名呂勇申請學位級別碩士專業(yè)MBA指導教師王德中20000501果，得力于我國改革開放的大環(huán)境和有關政策的支持，要使企業(yè)真正成為技術創(chuàng)新的主體，必須推進國有企業(yè)建立現代企業(yè)制度，且技術創(chuàng)新必須有必要的資金支持。存最后一章中，主要結合我國目前國有企業(yè)現狀和現有財稅方面的政策，以及泛華廠在建立現代企業(yè)制度方面的設想等，就上述有關問題做一些探討，并根據近年來Ⅲ內外學者的一些研究成果和國家最新的支持技術刨新的各種財稅政策，提出自己的‘世設想。在本文的寫作中，力求全面系統(tǒng)地通過對泛華廠技術創(chuàng)新全過程的介紹，引入了大量事例，用生動具體的實例來說明和論證嚴謹的科學管理理論。所參考的資料基本上是近幾年國內外的最新研究成果，由于作者在該廠從事技術創(chuàng)新工作近十六年，因此本文中對泛華廠技術創(chuàng)新工作提出的一些意見具有很強的針對性和現實性，對技術創(chuàng)新政策等方面提出的建議也具有一定的參考意義。