長沙外國語學(xué)校品牌經(jīng)營戰(zhàn)略研究.pdf

1、湖南大學(xué)碩士學(xué)位論文長沙外國語學(xué)校品牌經(jīng)營戰(zhàn)略研究姓名：湯繼英申請學(xué)位級別：碩士專業(yè)：工商管理（MBA）指導(dǎo)教師：陳曉春20030325ABSTRACTThethesisstemsfromthethinkingonthemanagementofschoolinmyjobpractice，mainlyconcerninghowtheChangshaForeignLanguageSchool(CFLS)USeSstrategiesandta

2、kemeasurestoimproveitscompetenceandcreateafirst—classschoolHavingprovedthefeasibilityoftheindustrilizationofeducation，weCallputthetheoryofstrategymanagement，whichwasonceonlyusedinenterprises，intothemanagementofasch001Ast

3、hefirstforeignlanguageschoolsetupbygovernmentinHunan，CFLSisfacingseverecompetenceandchallengeaswellasagoodchanceofdevelopmentonthebasesofthetheoryofcorecompetenceCFLSbringsoutthebrandmanagingstrategyItrectifiedtheschoola

4、ssettocreatethefamousbrandoftheschoolandtoformthesuperiorityinthecompetenceCFLSfirstputsthecharacteristicbrandstrategy“intheleadingpositionItdevelopsitsfeatureinteaching，theschoolculture，theschoolimageandalsoacharacteris

5、ticbrandcreatingtacticsSOastomakeitwellknownasquicklyaspossibleQualityislifeThekeypointtobecomealeadingschoolreliesonthefirstclassqualityTocreatequalitybygoodmanagementandtodevelopthroughqualityisthequalitystrategyinCFLS

6、，whichisalsothecenterofalltheworkinthesch001Nowadays，theschooloverallqualitymanagementispopularinAmericaandothercounties，whichcansetagoodexampleforCFLSTomanageaschoolwell，theschoolhumanrcsoarceisalsoallessentialfactorAgo

7、odschoolhamanresourceisthebasisofaleadingbrand，CFLSadoptsthehumanresoarccmanagementinthepracticeoftheschoolmanagement，Itreformstheunsuitablesystemandalwaysputsthehumanresourceinthemostimportantplace，whichhelpstoformafirm

8、foundationforcreatingtheleadingbrandModemeducationisvariousandopensystemCFLSborrowsthemarketrulesfromtheoperationofindustryandbringsindiversificationstrategyintheschoolmanagement，openingtheschooltothesocietyandthemarket，